Rolls-Royce 101EX @ Geneva


Interesting coupe concept of the Corniche. I actually made a thread on the upcoming Rolls Corniche
that got little attention.

See the article here: (http://www.germancarforum.com/showthread.php?t=2762). Bentley will also bring us a convertible version of the CGT that can also be seen in that same thread.

Btw, I wouldn`t even think about comparing this car to the Bentley CGT. If Rolls Royce gives this car the green light you can expect a $400,000 price tag! The Biggest design flaw here is the suicide doors. Thats going to make it hard for the rear passengers to inter.
 
From a certain point of view the Z06 and the SL55 are competitors, but in reality, they're usually not.

Here's the thing - there's two major schools of thought buyers have when they're in the market for a new car:

1. "I have $XX,XXX to spend, and I'm looking for a car that does this, that and the other thing."

2. "I'm looking for a particular kind of car, and I'm gonna try to get the best price with the package I'm looking for."

Once you pass a certain price threshold, "type 1" buyers disappear. Even though the Corvette and the SL compete in performance numbers, they're not fighting for the same buyer, not by a longshot.

For instance, a prospective SL55 buyer is almost certain to be a "type 2" buyer. Somebody looking for a luxury two-seater with cache, and is willing to pay a premium to give it some kick. A Corvette buyer, on the other hand, could very well be a type 1 or a type 2 buyer.

The buyer of a 101EX could only be a type 2 buyer, because if you looked at cars quantitatively, you wouldn't be considering exclusive brands to begin with.

I understand that every buyer is different, and there's always exceptions. But in general, that's how the numbers pan out.
 
Failing to realize that this is an entirely relative matter is a danger, especially if you're in automotive marketing.:D Put it this way, a superior of mine at work is considering an E60 M5, but also a CTS-V. You tell me....

ALSO: I don't think an RR buyer cares anything about price. There's an price inelasticity associated w/ cars of that caliber.
 
I know people on staff who have cross-shopped every manner of vehicle for reasons that seem random on the surface, but make more and more sense when you boil down what's at the core of their particular car-itch.

I can understand how somebody could be cross shopping a CTS-V and an M5 in the same way I can understand how a 101EX could be cross-shopped with a Conti GT. However, my point was that the Coniti and 101EX are not direct competitors. In the same manner, both the CTS-V and the M5 are not direct competitors despite the fact that they're both high-powered luxury sedans.
 
Osnabrueck said:

Whoops. Sorry pops. I feel like I'm being interogated for having my own opinion. Also must remind myself that I said "I'm out".
 
In looking at this, all I keep thinking is how much more Rolls will have over Maybach. Between the new Corniche and this coupe RR is going to be over 1000 units a year and more importantly making money, unlike Maybach.

I liked the 100EX and I like this 101EX even more. Whereas the Phantom is just too blocky up front the grille on these "concepts" are much, much better and the look is just so mafia.

This car isn't a Bentley Continental GT competitor either, it is several classes above that "Bentley".

This is more like what an Arnage Coupe would be. The 100EX (Corniche) and Azure are competitors also.

M
 
BMWFREAK said:
I can't get over the presence this car posses in these pictures. I don't know what it would be like to see it in person.

If they do end up making it, it will definitely be a sucess. Measuring success for RR is not like what you would measure for Honda in selling Civics, nevertheless this would truly go down as one of the best cars ever made by them.

The car possess something so natural, vicious, but yet calm that I just can't pin point. Obviously you see a lot of its design cues coming from the Phantom but yet it seems like it is in a different level. It is like the younger brother of the Phantom that we are seeing here.

Sick! Sick!

Very nice description.

M
 
Deutsch said:
Nice analysis. I still stand by my words, though I agree, price wise they are not competitors. Would you say that the Z06 is not a competitor to the SL55 or vice versa, when the Z06 costs $60k less, and that's not the only car that costs tons more than the Z06 that has comparable performance. I rest my case.
The Z06 will destroy the SL55. The Z06 is more of a 911 Turbo, F430 and Gallardo competitor for just over 1/3rd the price.
 
Press release from WCF...






Rolls-Royce 101EX Concept
Text & photos courtesy BMW AG

02-28-2006

Experimental car explores future design directions
101EX is the latest experimental model to come from Rolls-Royce, hand-built to explore a design direction for a modern coupé. Following the same uncompromising approach employed for the Phantom, the new car is an engineering-led design wrapped in a sleek, rakish coupé body.

101EX shares its state-of-the-art, lightweight, aluminium space frame chassis technology with the other Rolls-Royce models, albeit in a body that is shorter overall. Power comes from the Phantom's advanced, direct-injection, 6.75-litre V12 engine, which delivers unstressed, effortless performance.

Currently there are no plans for 101EX to be put into production. It is an experimental car that explores future design directions, a showcase for the innovative design and high-tech architecture that pervade the quintessential modern Rolls-Royce car.

The handsome, low-slung body of 101EX has been created by the Rolls-Royce design team under the direction of chief designer Ian Cameron. While the space frame technology has been borrowed from the Phantom, 101EX is shorter and lower than that model: the wheelbase is 250 mm shorter and overall length is down by 240 mm. All body panels, therefore, are new.

"The design suggests tremendous, effortless power"

101EX is powered by the same 6.75-litre engine as the Phantom. Using advanced direct fuel injection with variable valve lift and timing, the V12 combines power with outstanding combustion efficiency. Designed to develop massive low-down torque, it delivers 75 per cent of its maximum pulling power at just 1000 rpm, giving the smooth, unstressed performance associated with Rolls-Royce.

"101EX is a very modern, 21st century interpretation of a classic Grand Touring coupé," says Rolls-Royce chief designer Ian Cameron.

The unique exterior design features a discreet, streamlined grille, complete with Spirit of Ecstasy mascot, that flows seamlessly back into the aluminium bonnet and windscreen surround. LED sidelight and direction indicators complement the round xenon driving lights.

Long, elegant coach doors, hinged at the rear, allow easier access to the 101EX interior than conventional front-hinged doors and add considerably to the handsome profile. Each door closes at the touch of a button.

New seven-spoke, 21-inch, forged aluminium wheels are used on the car, making them as tough and as lightest as possible.

The cosseting 101EX interior has been designed for elegance and maximum comfort for all of its occupants, featuring machined aluminium, the finest leather and exquisite rosewood and red oak veneers. Even the side and rear windows have wood surrounds.

"The interior uses traditional materials in a modern way," says Alan Sheppard who, together with Charles Coldham, was responsible for the car's interior design. Front slim-line, bucket-style seats offer outstanding comfort. Rear seating is exceptionally spacious for a coupé, with privacy ensured by the sweeping C-pillars.

"101EX is a response to the interest expressed by current and potential Rolls-Royce clients in a coupé," says Rolls-Royce chairman and CEO Ian Robertson. "It is an experimental car only, but one designed and engineered to a high standard. It radiates refinement, performance and presence."

It is the company's second experimental car in 24 months, following 100EX, which was seen at Geneva in 2004 and marked the company's Centenary. "It shows that Rolls-Royce continues to operate from a position of strength, and that we are keen to explore new directions for the brand," adds Robertson.

Rolls-Royce's first experimental car, 1EX, was built in 1919 and based on the Silver Ghost.

The styling of 101EX is more driver-focused than that of the longer Phantom. According to Ian Cameron, "It is a less formal car, more streamlined, more about the individual."

Photo gallery
 
seriously that car does not look good imo.. it looks like a unfinished project .. like a half built building or something..boooo
 
Look very nice. I love the roof line. Actually I love the entire car. However the wheels seem to be too small for me.
 
So damn obscene. It makes me want to buy a tommygun to exact revenge on my foes in the syndicate!

Will you look at that ridiculous hood? Please produce it just like that! I want mine in 24k gold!
 
I'm still not 100% sure that I really like the new grille - it will take me a while to get used to it. Overall however, this car does have the look and feel of a true Rolls-Royce. I particularly like this photograph.....



The whole feeling of this car is vaguely Art Deco - some might say the 1920's and 30's were Rolls-Royce's heyday - I think we are witnessing a genuine renaissance of what Rolls-Royce was all about before WW2.

The LED lights look great.
 
I think the back window could use a little more glass and a little less sheetmetal, but other than that it looks fine to me.

M
 
Merc1 said:
I thing the back window could use a little more glass and a little less sheetmetal, but other than that it looks fine to me.
That's exactly what I thought when I first saw the pictures.
 
Merc1 said:
I think the back window could use a little more glass and a little less sheetmetal, but other than that it looks fine to me.

M
Hmmm...however, it is quite a traditional feature found on many older coachbuilt Rolls-Royce's.

Bentley still offer a small rear window option for the Arnage.
 

Rolls-Royce

Rolls-Royce Motor Cars Limited is a British luxury automobile maker and a wholly-owned subsidiary of BMW AG since 2003 - as the exclusive manufacturer of Rolls-Royce-branded motor cars. The company is headquartered in Goodwood, West Sussex, England, United Kingdom. BMW AG has no direct relationship with Rolls-Royce-branded vehicles produced before 2003, other than having briefly supplied components and engines. From 1906 to 2003, cars were manufactured and marketed under the Rolls-Royce brand by Rolls-Royce Motors. The Bentley Motors Limited subsidiary of Volkswagen AG is its direct successor.
Official website: Rolls-Royce

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