Red faces for Audi as publicity stunt goes wrong


A1 rolls at public demo


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A1 rolls at public demo
Red faces for Audi as publicity stunt goes wrong.
Audi A1
Auto Express Car Reviews
24th May 2010

The faces among Audi's crack driving team matched the colour of this rather worse for wear A1 this weekend.

The car was being driven up and down a specially-constructed half pipe in the Parc du Cinquantenaire in Brussels as part of the build up to the car's public launch.

But instead of demonstrating the car’s skateboard-like handling and fun-to-drive character, one of Audi’s drivers got carried away and rolled the MINI-rivalling hatch onto its roof. The good news is, nobody was hurt, and the car barely damaged.

Driver and passenger were quickly freed after the car was pushed back onto its wheels.

According to Belgian newspaper Het Nieuwsblad, Audi was keen that photographers didn’t take pictures of the stricken car. But a few snaps have leaked out of the innocuous event.

And while the crash is a slight annoyance for Audi as the build-up to the car’s arrival in showrooms begins, very few A1s are likely to be subjected to the full Tony Hawks X Games treatment when the car arrives here in late 2010.

Read more: A1 rolls at public demo | Auto Express News | News | Auto Express
 
I LOL'ed. ha ha ha :D, it's ok. Not the first time a company was trying to show-off but Effed up.
 

Audi

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, the company’s origins date back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Volkswagen acquired Auto Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
Official website: Audi (Global), Audi (USA)

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