Zafiro
Supreme Roadmaster
Progress is often a compromise. In the case of the BMW 3-series, that compromise is between the "sport" and "sedan" sides of the car's personality: quick reflexes and driver feedback versus comfort, speed, and isolation. While it's no secret that the Three is an industry standard—most carmakers willingly admit to using it as the sport-sedan benchmark—the gap between BMW and its competition has never been smaller.
So why are we looking at two BMWs? Because their differences are telling. First, the nameplate that everyone once loved is still amazing but no longer as universally adored, and a lot of people are wondering why. Second, if you examine where the 3-series is going, you learn something about the industry that follows it.
http://www.roadandtrack.com/go/news/new-cars/go-news-new-cars-bmw-328i-vs-bmw-328i-65-1-roa0813
So why are we looking at two BMWs? Because their differences are telling. First, the nameplate that everyone once loved is still amazing but no longer as universally adored, and a lot of people are wondering why. Second, if you examine where the 3-series is going, you learn something about the industry that follows it.
http://www.roadandtrack.com/go/news/new-cars/go-news-new-cars-bmw-328i-vs-bmw-328i-65-1-roa0813