PSA Is Already Working On Vehicles For The US, Are Being Developed With Help From Opel

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PSA Is Already Working On Vehicles For The US, Are Being Developed With Help From Opel

Groupe PSA has plans to return to the United States and the company will lean heavily on Opel engineers who previously helped General Motors bring the Cascada and Insignia to America as Buicks.

Speaking at the Automotive News World Congress in Detroit, PSA CEO Carlos Tavares revealed the company has a three-pronged plan to return to America. The company kicked off its return early last year with the launch of its Free2Move service in Seattle. Free2Move is a mobility app which allows residents to book various transportation options including offerings from Car2Go, Lime Bike, and Zipcar.

Reuters reports the second phase will involve ride services using vehicles from PSA. This will help to build customer awareness ahead of the third phase which involves selling PSA vehicles to customers in the United States.

The company declined to say which brand will be offered in the United States but PSA North America CEO Larry Dominique has previously said the company has already decided which brand will come to the U.S. and it might not be DS.

Regardless of which brand comes to America, Tavares said its vehicles will be designed with the assistance of Opel engineers because they can “ensure the future products for this market will be fully U.S. compliant” both in terms of regulations and consumer tastes.

Tavares went on to say the cars are already in development but there’s still no word on when they will arrive.

In related news, Tavares said the company will be “100 percent electrified” by 2025 but later clarified his statement by saying an electric or hybrid powertrain will be offered on all models by then. He also said that by 2030, 10 percent of PSA vehicles will be capable of autonomous driving while another 80 percent will be able to drive themselves under certain conditions. This seems to suggest 10 percent of the company’s lineup will have a Level 5 system by 2030 while the others will have a less advanced system which is Level 3 or lower.

car scoops

 

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PSA targets Atlanta for North American headquarters

PSA has begun developing vehicles that are compliant with U.S. regulations, CEO Carlos Tavares said at the Automotive News World Congress this week. Photo credit: GLENN TRIEST

PSA Group, steaming toward a return to the U.S. auto market, is poised to put its North American headquarters in the greater Atlanta area, Automotive News has learned.

A spokesman for PSA North America declined to comment on the plan, but a source familiar with the project confirmed the selection of metro Atlanta.

PSA has begun publicly recruiting a staff to work in the Atlanta area.

The French-based parent company of the Peugeot and Citroen brands -- absent from the U.S. market since 1991 -- intends to resume selling vehicles here by 2026, and has begun developing vehicles that are compliant with U.S. regulations, PSA CEO Carlos Tavares said at the Automotive News World Congress this week. But the company is already laying down a groundwork of 21st century transportation business activity.

In October, PSA launched its Free2Move mobility platform in the U.S. market. That product brings multiple mobility services, such as Car2go and Zipcar, together in a single app.

PSA will add a vehicle rental service to the app this year, along with other PSA services.

The automaker is using the platform to research the U.S. market as it decides which brand will lead its return. The app also reintroduces PSA to the U.S. as a mobility company, as well as a vehicle manufacturer.

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PSA's headquarters plan would put even more auto industry executives into the Atlanta area. Mercedes-Benz USA and Porsche Cars North America also have moved their U.S. bases to the city.

An Atlanta operating address puts the automaker at a major international flight hub for easy travel back and forth to PSA's global headquarters in Paris.

But Atlanta also is rapidly taking on the role of a key U.S. center for software engineering. Georgia economic development officials have been fostering an engineering hub in metro Atlanta for the past few years, recruiting large automotive engineering operations there for General Motors and Panasonic.

PSA targets Atlanta for North American headquarters

 

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Groupe PSA Chooses Atlanta for its North American Headquarters

- Groupe PSA North America's headquarters will be operational by February

- The latest step of its 10-year plan for progressive entry of Groupe PSA into North American market

- Highly skilled people will join the team as PSA NA grows into broader fields of the business

News provided by

Groupe PSA
08:00 ET

ATLANTA, Jan. 23, 2018 /PRNewswire/ -- Groupe PSA has chosen to establish its new North American headquarters in Atlanta, Fulton County. The headquarters will be operational by February 2018. A core team has already been set up to build the strategy and steer its execution. The decision to locate in Atlanta came after a yearlong, nationwide search to find the optimal balance of business environment, standard of living and workforce.

(PRNewsfoto/Groupe PSA)...
"We're thrilled that Groupe PSA – the second largest carmaker in Europe and one of the top mobility providers in the world – has picked Atlanta as its new North American home," said Governor Deal after his visit in France end 2017. "Groupe PSA joins a growing family of automotive manufacturers and suppliers operating here in Georgia. This announcement is a great win for our state and yet another testament to the strength of our business environment and infrastructure."

"We looked at every aspect of the Atlanta community and found it to be the most suitable location for us," said Larry Dominique, President of PSA North America. "While the overall business environment, standard of living and university system played an important part in our decision, our unique needs in terms of technology, mobility innovation and car culture ultimately identified Atlanta as our perfect choice."

In April 2016, Groupe PSA announced the return to the U.S. market in three phases plan as outlined in the Push to Pass strategic plan: mobility services at first, mobility services with Groupe PSA's vehicles then and finally retail sales. The first step has been already initiated with Free2Move aggregation platform launched in October 2017 in Seattle before rolling into other cities in the coming months. This application allows users to choose between a wide range of car, scooter and bike sharing transportation services.

"We are at the epicenter of North America's auto industry and we are excited to welcome Groupe PSA to Georgia", said GDEcD Commissioner Pat Wilson. "When we visited PSA in Paris with Governor Deal a few weeks ago, we quickly learned that Groupe PSA would be a fantastic addition to our automotive community."

About Groupe PSA

The Groupe PSA designs unique automotive experiences and delivers mobility solutions to meet all client expectations. The Group has five car brands, Peugeot, Citroën, DS, Opel and Vauxhall, as well as a wide array of mobility and smart services under its Free2Move brand, aiming to become a great car maker and the preferred mobility provider. It is an early innovator in the field of autonomous and connected cars. It is also involved in financing activities through Banque PSA Finance and in automotive equipment via Faurecia. Find out more at groupe-psa.com/en.

Media library: medialibrary.groupe-psa.com / @GroupePSA



SOURCE Groupe PSA

Groupe PSA Chooses Atlanta for its North American Headquarters

 

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Peugeot Confirms Return To The United States… In 2026

Source : motor1.com/news/306878/peugeot-america-return-confirmed-2026/

Groupe PSA to launch Peugeot brand into U.S. and Canada
- Peugeot is Groupe PSA chosen brand for the North American market, as part of its Push To Pass strategic plan execution

- The 10 year plan for North America announced in 2016 will incorporate a range of services and products focused on customer satisfaction

- Groupe PSA North America's official move back into the U.S. marketplace began in late 2018 with a service called Free2Move Carsharing in Washington DC, as a first step

ATLANTA, Feb. 26, 2019 /PRNewswire/ -- During the presentation of FY2018 financial results and the second phase of its strategic plan Push to Pass for the period 2019-2021, Carlos Tavares, Chairman of the Managing board, confirmed the Group ambition to conquer new markets and announced that the Peugeot brand was chosen to enter the North American market.

Peugeot is an iconic two centuries old brand that – when introduced to North America – will be marketed by Groupe PSA on five continents. As a global brand that has seen strong growth and profitability in recent years, Peugeot is ideally suited for the North American market.

This decision is part of the ten-year plan announced by Groupe PSA in 2016 for a North America entry, which started late 2018 with the service Free2Move Carsharing service introduced in Washington DC. This service, which employs more than 500 vehicles, is part of Groupe PSA's Free2Move brand providing mobility solutions in 12 countries via 65,000 vehicles.

"Our decision to bring Peugeot back into North America is the culmination of several years of study and research aimed at which of Groupe PSA's brands would best serve the customer needs of this market," President and CEO of Groupe PSA North America, Larry Dominique said. "We are taking a pragmatic approach to entering the North American market and are confident that, from the larger 'mobility services' revolution currently taking place, to the more fundamental models of retail, service, financing and logistics – we'll continue to build our plan on careful, scalable solutions."

"With more than 208 years of history, including two early victories of the Indianapolis 500, Peugeot's international adventure continues with new territories and new challenges. Our clear positioning as the best high end generalist brand is based on a solid and coherent strategy, which all the teams are eager and proud to bring to the North American customers, with this promise always kept and renewed, to include Peugeot's Excellence, Allure and Emotion in each of our cars," added Jean-Philippe Imparato, Peugeot Brand Chief Executive Officer.