Porsche SteeringGate in China


wallstbear

Schwarzwald Sprinter
Messages
179
Not sure if this has been posted before, but here is some latest car news from China for your weekend amusement.

What happened:

1. Porsche China sold many cars with MANUAL steering column adjustment units, citing chip shortage; but still charged customers US$5K extra which applies to ELECTRIC units;
2. They did promise to replace them with ELECTRIC ones for free, once chips become available;
3. Later they changed their mind but still wanted to keep the $5K, so they bluntly notified their customers (did offer a $350 coupon which is good for one free oil change);
4. Porsche China is the Amber Heard of cars, as the Chinese absolutely worship this brand;
5. But this time, customers refused to bite the bullet, and started an internet campaign, which went viral;
6. Porsche had to issue a public apology with no real solution;
7. People refused to accept and pushed further;
8. Porsche then had to issue a second apology and promised to fix the issue later this year or next year;
9. Experts say Porsche never really intended to replace them w/ electric steering units because proper cabling and motor were not provided for in the first place. In contrast, US models were sold with cabling and motors fully installed, except without the chip.

Other facts:

1. One third of Porsche's sales are in China;
2. Porsches are typically sold at 2X their US prices, or more; They cost more than most houses;
3. Custom specs means ridiculous waiting periods. 99% Porsches are sold with factory-specs (and significantly over sticker);

BTW, I don't own a Porsche so I don't have a horse in the race, but I do find this type of practice pretty douchey.

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Porsche (potential) customer service in Germany can swing both ways. My personal experiences: 2003 Porsche Zentrum Hamburg. Seriously "in the market" for a new Boxster S. Disinterested, arrogant personnel. 2004 model presentation venue sponsored by Porsche Zentrum Lüneburg (since consolidated with PZ Hamburg). Very friendly and accomodating, inviting me for a more extended test drive of the new 997 Carrera. Didn't place an order (dumb move in retrospect)-and they remained as friendly as can be. Great experience. More recently-Porsche Zentrum Hamburg. Friendly, helpful personnel that didn't mind me taking a close look at Taycans although I clearly stated that I was simply "interested in the product-but not a potential buyer"."Harmless old dude bonus" I reckon. Then again, I didn't inquire about a test drive either :cool: .
 

Porsche

Dr. Ing. h.c. F. Porsche AG, is a German automobile manufacturer specializing in high-performance sports cars, SUVs, and sedans, headquartered in Stuttgart, Baden-Württemberg, Germany. Owned by Volkswagen AG, it was founded in 1931 by Ferdinand Porsche. In its early days, Porsche was contracted by the German government to create a vehicle for the masses, which later became the Volkswagen Beetle. In the late 1940s, Ferdinand's son Ferry Porsche began building his car, which would result in the Porsche 356.
Official website: Porsche

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