Being where the customers and fans are. This is the core idea behind Porsche's new retail formats in city centers. The Porsche Studios as permanent and the "Porsche NOW" sales pop-ups as temporary facilities play a special role in this.
A new Porsche Studio opened in Oslo at the beginning of July and Porsche NOW pop-ups have recently debuted on Jeju Island in Korea and in Zurich, Switzerland. The idea behind them is "Destination Porsche," which is currently being rolled out in Porsche Centres worldwide and serves as an umbrella for the sports car manufacturer’s stationary retail formats. The locations are transforming into brand experience spaces; rooms for communication and inspiration are emerging. Thanks to digital applications, the brand can also be experienced interactively, with the boundaries between physical space and the digital world continuing to merge.
Porsche Newsroom
