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Philips 3D Solutions brings the 3D viewing experience to you without the need for special 3D glasses. Philips WoWvx technology grabs the attention of the viewer. The 3D display has a large viewing zone and is suitable for simultaneous use by a number of viewers. 3D is the next big thing since the introduction of color displays. 3D provides a richer, more exciting, more informative, and more entertaining end-user experience in various fields!
How it works:
Multiview Lenticular Display:
Multiview lenticular technology allows multiple viewers wide freedom of movement without sacrificing 3D perception.
A sheet of transparent lenses, is fixed on an LCD screen. This sheet sends different images to each eye, and so a person sees two images. These two images are combined by our brain, to create a 3D effect. Because the sheet is transparent, it results in full brightness, full contrast and true color representation.
Display Signal Processing:
Visualizing 3D data on a 3D display at high picture quality, requires quite specific processing for image rendering. Philips 3D Solutions have developed a flexible hardware engine in the display that meets the needs of real-time 3D signal processing.
By rendering we mean calculating the image as a preparation for the display on the screen. Rendering creates multiple views out of the 3D data (2D plus depth). Those views correspond to different viewing angles of the scene in the 3D video or graphics. The amount of depth, as well as the positioning of the depth in front of or behind the display, is determined by the generation of the views.
Right now, they have professional product only, the Philips 42-inch 3D 42-3D6W01 WOW-system, costing 15,000 EUR. In 2008, they will have cheaper and smaller 3D TVs for the consumer market.
The people at Philips say this will be the biggest revolution in TVs since the switch from black-white to color..... And they can know, because Philips is the company that invented the flat screen TV and CD/DVD
More of this Philips invention at CEBIT, Hannover Germany, 15-21 March 2007
Some pics, and trust me, this is for real:
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Edit; How can I make the YouTube vids work????