Peugeot-Citroen planning new budget and premium models


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French duo PSA Peugeot-Citroen is set to undergo some fairly significant changes under the guidance of new CEO Christian Streiff. One of the major adjustments is the centralization of product development for the two brands, which will supposedly allow for further differentiation, and more importantly, new additions aimed at both budget and premium sectors.

In an interview with Automotive News, vice president Frederic Saint-Geours revealed PSA hopes to cover up to 90% of the market by developing both low-cost vehicles for developing markets as well as new premium models for more established markets.

“We have to develop specific offerings for each market,” Saint-Geours told reporters, explaining that a model developed for Brazil will not be the same as one developed for France or for China. “We are preparing specific models and we are developing new platforms,” revealed the French exec.

One design trait that will feature on more cars is the sliding-door concept that starred on the baby 1007 Peugeot. Saint-Geours commented that are “more models planned with the sliding-door concept.”

The first cars jointed developed under by Peugeot-Citroen will be seen over the next three years. In the meantime we suggest you keep an eye out for any Peugeot and Citroen concept cars, which should provide a preview of what’s going on behind the scenes.


Source: Motor Authority » Peugeot-Citroen planning new budget and premium models

:t-cheers:
 
That sedan and the coupe/convertible based on it are real lookers IMO for French-made cars. If the quality and dealer service were properly invested in they could stage a comeback here with these handsome cars.

M
 
That sedan and the coupe/convertible based on it are real lookers IMO for French-made cars. If the quality and dealer service were properly invested in they could stage a comeback here with these handsome cars.

M
Well you never know,
President Sarkozy loves America and would love to rebuild a strong US/French relationship ....you might get some French cars after all.
 
That would be nice, if for no other reason than choice. These are some really handsome cars. Kinda unique like the way Saabs used to be compared to the usual European suspects.

M
 

Citroën

Citroën is a French automobile brand. The manufacturing company was founded in 4 June 1919 by André Citroën. Citroën has been owned by Stellantis since 2021 and was part of the PSA Group after Peugeot acquired 89.95% share in 1976.
Official websites: Citroën, DS Automobiles

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