Peformance Brand For Lexus


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Bruce

Bruce

Kraftwagen König
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Bruce McCulloch
It's about bloody time!

Orignal link here

By MARK RECHTIN | AUTOMOTIVE NEWS
AutoWeek | Published 12/04/06, 8:01 am et

"LOS ANGELES - Lexus will launch a performance brand in late 2007 to compete with Mercedes' AMG and BMW's M divisions.

Lexus will start with an IS sedan equipped with a 425-hp, 5.0-liter V-8. The engine is a retuned version of the LS 600h L hybrid's engine, dealer sources said.

The sedan will be called the IS-F. It will debut at the Detroit auto show in January.

Lexus likely will carry that nomenclature into other high-performance Lexus vehicles, a dealer said. He said a GS-F sedan and IS-F coupe likely will follow.

The IS-F - "F" as in "fast" - will go on sale in December 2007 and sticker in the low $50,000 range, sources said. Lexus told dealers of the plans at a recent national meeting.

Toyota Motor Co. filed for a trademark for "IS-F" on Nov. 8 with the U.S. Patent and Trademark Office. It also filed for a trademark for a stylized "F" logo on Oct. 9.

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A dealer source said Yamaha is tuning the IS-F engine's heads for more power. Brembo will be the brake supplier.

Lexus declined to comment. "
 
TycoonGTR said:
Ok, Lexus, do it! Time to see what can you do! But bear in mind that as a newborn child, you have to crawl to know to walk! And it takes some time to learn...:cool::D

:t-cheers:
Click to expand...

I don't disagree, it will be Lexus' first attempt at doing so, it'll be interesting to see what they can come up with.

I think they've always had the technology and what not to create a performance division but now they are finally stepping up with their performance, it's about time ;)
 
They do have the technology, but they don't have expirience, especially if we're talking about them vs. AMG or M or RS divisions. Especially vs. M...:cool::D

:t-cheers:
 
TycoonGTR said:
They do have the technology, but they don't have expirience, especially if we're talking about them vs. AMG or M or RS divisions. Especially vs. M...:cool::D

:t-cheers:
Click to expand...

That's true, they don't have any experience creating really high performance vehicles. AMG and M are of course legends, much, much older legends and rightly so.

Look at Pagani, people didn't think he could create a vehicle as good as the competition because of his experience but he most certaintly proved them wrong ;) :D

I can't say for sure, but i believe the "F" division of Lexus will not be as sporty as BMW. .still i'm excited!
 
TycoonGTR said:
They do have the technology, but they don't have expirience, especially if we're talking about them vs. AMG or M or RS divisions. Especially vs. M...:cool::D

:t-cheers:
Click to expand...

You can't win or lose unless you play!
Lexus has proven rather sucessful in just about all
their goals, I'm not a big Lexus fan but it would be
foolish to assume they haven't done lots of research before
making such a major move!:)
 
Wow this is cool. Will be anticipating to see F models in the future. :eusa_danc
 
Cool indeed. Glad to see Lexus joining the big boys!

But I must say one thing... that logo is lame!
 
Sounds good, but lets see how that ends up working out...
 
siko said:
But I must say one thing... that logo is lame!
Click to expand...

Not only the logo, the name too. All of the Germans have some pretty catchy names: AMG, RS and M. IS-F just doesn't seem to fit in properly IMO. :eusa_thin

Also, knowing Lexus, their performance brand will not compete with BMW M, but Mercedes-Benz AMG. I can't picture Lexus offering a manual transmission in these IS-F cars, simply because the generic Lexus customer is similar to the generic Mercedes customer. They both place emphasis on comfort and ride first, then sport. :usa7uh:
 
TycoonGTR said:
They do have the technology, but they don't have expirience, especially if we're talking about them vs. AMG or M or RS divisions. Especially vs. M...:cool::D

:t-cheers:
Click to expand...

Well Toyota does have a Formula 1 team, so they have all the engineers and expertise. Don't forget that Toyota is one of the most wealthy manufacturers.

I will be suprised if Lexus actually stuff a 5L engine under the hood of the IS-fast, I was expecting something smaller like a 4.6L engine.

Hopefully the cars won't be called Fast becasue that is so darn uncreative.
 
cawimmer430 said:
Not only the logo, the name too. All of the Germans have some pretty catchy names: AMG, RS and M. IS-F just doesn't seem to fit in properly IMO. :eusa_thin

Also, knowing Lexus, their performance brand will not compete with BMW M, but Mercedes-Benz AMG. I can't picture Lexus offering a manual transmission in these IS-F cars, simply because the generic Lexus customer is similar to the generic Mercedes customer. They both place emphasis on comfort and ride first, then sport. :usa7uh:
Click to expand...

Dude, it won't be IS-F ;) It will just be "F". So for the IS = IS-F

For the GS it'll be GS-F

Eitherway i agree, the new performance division won't be created to compete with BMW, but more with Mercedes-Benz.

:t-cheers:
 
7.3 AMG said:
Dude, it won't be IS-F ;) It will just be "F". So for the IS = IS-F

For the GS it'll be GS-F

Eitherway i agree, the new performance division won't be created to compete with BMW, but more with Mercedes-Benz.

:t-cheers:
Click to expand...

Oh, just F, ok.:usa7uh:

No offense, but that still sounds a little "lame". I mean "F" for "Fast"? Not very creative IMO.

How about SPR? An abbreviation for SUPRA. :D
 
cawimmer430 said:
Oh, just F, ok.:usa7uh:

No offense, but that still sounds a little "lame". I mean "F" for "Fast"? Not very creative IMO.
Click to expand...

It is pretty uncreative, i admit...:D

cawimmer430 said:
How about SPR? An abbreviation for SUPRA. :D
Click to expand...


Lol, or Lexus could go with Super Performance Racer?!?
 
I wish Lexus is so succesful with this performance brand as they were in their F1 involment ...;) :D
 
Thank goodness, we have been waiting for this for ages. I'm sure we will get used to the 'F' name sooner or later.
 
7.3 AMG said:
Lol, or Lexus could go with Super Performance Racer?!?
Click to expand...

I think SPR has a nice sound to it, that's all. The way the name of the tuner is spoken adds a great deal of emotion to the cars, so I think. M, RS and AMG all sound cool in their own way. I'm just not feeling it with "F". :usa7uh:

SPR on the other hand (yeah, because I came up with it!:D)...
 

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Lexus

Lexus is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. Founded in 1989, the Lexus brand is marketed in over 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. Lexus is headquartered in Nagoya, Japan. Its operational centers are in Brussels, Belgium, and Plano, Texas, United States.
Official website: Lexus

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