The Mini Coupé and Mini Roadster are two-seater sports cars that were engineered and manufactured by German automaker BMW under the Mini marque between 2011 and 2015.
SCOTT27
Lap Time Luminary
* Moderator - Can the MINI Coupe thread be added to the MINI Models thread?
Also there are two MINI Coupe threads in the Lounge. Can they be merged?
Another Day, Another Adventure. The New MINI Coupe.
Campaign launch for new MINI Coupé. +++ “Another Day. Another Adventure.”: International campaign with three innovative TV commercials and interactive social media presence marks release of MINI Coupé. +++
29.08.2011
Munich. The “Another Day. Another Adventure.” international campaign will be launched to coincide with the world premiere of the new MINI Coupé at the IAA International Motor Show. MINI fans will be able to experience not only the sporty two-seater but also real driving fun through TV, print and the social web.
The new MINI Coupé is the latest member of the MINI family. The two-seater has a license for everyday adventure – as shown in the campaign. The “Another Day. Another Adventure.” slogan itself clearly signals that MINI is taking an unconventional approach with this campaign.
TV and print
The three TV commercials showcase the new MINI Coupé as the ideal companion for every adventure. The three locations of Rio de Janeiro, Iceland and Hong Kong promise fascinating landscapes and cultures.
In the “Sunday in Rio” The New MINI Coupé Presents: "Sunday in Rio" - YouTube TV spot, the MINI Coupé accompanies dancers to the legendary Carnival in Rio and transports viewers to a colourful world of samba. In “Tuesday in Iceland”, The New MINI Coupé Presents: "Hitchhiker" (Director's Cut) - YouTube the MINI Coupé and its somewhat suspicious passenger are driving across a remote winter landscape; in the third, “Wednesday in Hong Kong”, The New MINI Coupé Presents: "Love is in the Air" - YouTube a MINI Coupé driver “kidnaps” an attractive young woman in a breath-taking car chase. Acclaimed cameraman César Charlone, who was nominated for an Academy Award for best cinematography for his work in “City of God”, was brought in to shoot the films under the direction of Kevin Thomas of THOMAS & THOMAS Films.
The corresponding advertisements and billboards will also instil a thirst for adventure with the MINI Coupé. The locations used in the TV commercials also provide the background for print advertising.
Social media
In a social media campaign entitled “All the Wrong Places”, the MINI Coupé once again embarks on unusual adventures. But this time not alone: In collaboration with the numerous platforms of the lifestyle magazine VICE, a series of five episodes will be shot, up until February 2012, which can then be viewed through MINI and VICE social media channels. In keeping with the campaign slogan, “Another Day. Another Adventure.”, a driver or “Adventure Man”, will accompany the MINI Coupé on its journey, discovering the most exotic places and cultures around the world. However, the driver and the MINI Coupé will not be alone on this voyage of discovery. MINI fans can not only follow their hero’s adventures on the web, but – if they are lucky – also participate themselves: A co-driver, who will accompany the “Adventure Man” on his travels, will be cast for each of the five adventures. Starting on 29 August 2011, MINI fans can upload their personal profile on Facebook at MINI | Facebook and convince MINI why they should be the co-driver on one of these thrilling rides with the “Adventure Man”. Where will the journey take them? Japan, Peru, South Africa and two other mystery destinations will be explored. In Japan, enormous trucks will be transformed into colourful artworks. In Peru, they will dance with locals and in South Africa meet the stars of tomorrow.
The five documentary episodes will be available for viewing on MINI’s Facebook page, MINIspace.com and the MINI YouTube channel as well as on the Vice website All The Wrong Places. A new clip will be launched every three weeks, starting in November. In the fifth episode, the MINI Community will also get to see a brand-new MINI model.*
MINI's Channel - YouTube
MINI | Facebook
All The Wrong Places
* MINI Roadster.
MINI John Cooper Works Coupé R59 - YouTube
Also there are two MINI Coupe threads in the Lounge. Can they be merged?
Another Day, Another Adventure. The New MINI Coupe.
Campaign launch for new MINI Coupé. +++ “Another Day. Another Adventure.”: International campaign with three innovative TV commercials and interactive social media presence marks release of MINI Coupé. +++
29.08.2011
Munich. The “Another Day. Another Adventure.” international campaign will be launched to coincide with the world premiere of the new MINI Coupé at the IAA International Motor Show. MINI fans will be able to experience not only the sporty two-seater but also real driving fun through TV, print and the social web.
The new MINI Coupé is the latest member of the MINI family. The two-seater has a license for everyday adventure – as shown in the campaign. The “Another Day. Another Adventure.” slogan itself clearly signals that MINI is taking an unconventional approach with this campaign.
TV and print
The three TV commercials showcase the new MINI Coupé as the ideal companion for every adventure. The three locations of Rio de Janeiro, Iceland and Hong Kong promise fascinating landscapes and cultures.
In the “Sunday in Rio” The New MINI Coupé Presents: "Sunday in Rio" - YouTube TV spot, the MINI Coupé accompanies dancers to the legendary Carnival in Rio and transports viewers to a colourful world of samba. In “Tuesday in Iceland”, The New MINI Coupé Presents: "Hitchhiker" (Director's Cut) - YouTube the MINI Coupé and its somewhat suspicious passenger are driving across a remote winter landscape; in the third, “Wednesday in Hong Kong”, The New MINI Coupé Presents: "Love is in the Air" - YouTube a MINI Coupé driver “kidnaps” an attractive young woman in a breath-taking car chase. Acclaimed cameraman César Charlone, who was nominated for an Academy Award for best cinematography for his work in “City of God”, was brought in to shoot the films under the direction of Kevin Thomas of THOMAS & THOMAS Films.
The corresponding advertisements and billboards will also instil a thirst for adventure with the MINI Coupé. The locations used in the TV commercials also provide the background for print advertising.
Social media
In a social media campaign entitled “All the Wrong Places”, the MINI Coupé once again embarks on unusual adventures. But this time not alone: In collaboration with the numerous platforms of the lifestyle magazine VICE, a series of five episodes will be shot, up until February 2012, which can then be viewed through MINI and VICE social media channels. In keeping with the campaign slogan, “Another Day. Another Adventure.”, a driver or “Adventure Man”, will accompany the MINI Coupé on its journey, discovering the most exotic places and cultures around the world. However, the driver and the MINI Coupé will not be alone on this voyage of discovery. MINI fans can not only follow their hero’s adventures on the web, but – if they are lucky – also participate themselves: A co-driver, who will accompany the “Adventure Man” on his travels, will be cast for each of the five adventures. Starting on 29 August 2011, MINI fans can upload their personal profile on Facebook at MINI | Facebook and convince MINI why they should be the co-driver on one of these thrilling rides with the “Adventure Man”. Where will the journey take them? Japan, Peru, South Africa and two other mystery destinations will be explored. In Japan, enormous trucks will be transformed into colourful artworks. In Peru, they will dance with locals and in South Africa meet the stars of tomorrow.
The five documentary episodes will be available for viewing on MINI’s Facebook page, MINIspace.com and the MINI YouTube channel as well as on the Vice website All The Wrong Places. A new clip will be launched every three weeks, starting in November. In the fifth episode, the MINI Community will also get to see a brand-new MINI model.*
MINI's Channel - YouTube
MINI | Facebook
All The Wrong Places
* MINI Roadster.
MINI John Cooper Works Coupé R59 - YouTube
Giannis
Staff member
Palbay
Diesel Dynamiker
Mini Coupe-First BMW Product To Have Deployable Wing
Little known Fact....unless known by hardcore BMW fans.The Mini Coupe is the first BMW product to have a Deployable Wing. Developed by the New BMW Aerodynamic Test Centre in Munich.Wing deploys at 50 MPH and retracts at 25 MPH.Reduces rear lift by 88 lbs. Thanks. PalBay
Little known Fact....unless known by hardcore BMW fans.The Mini Coupe is the first BMW product to have a Deployable Wing. Developed by the New BMW Aerodynamic Test Centre in Munich.Wing deploys at 50 MPH and retracts at 25 MPH.Reduces rear lift by 88 lbs. Thanks. PalBay
Attachments
Report via Bloomberg:
BMW Struggling to Enlarge Mini Market With Smallest Coupe
October 06, 2011, 6:24 PM EDT
By Chris Reiter
Boris Knoblich is one of the reasons why Bayerische Motoren Werke AG is struggling to create a bigger market for the Mini.
The 37-year-old media consultant from Berlin doesn’t have the Munich-based manufacturer’s urban car brand on his shopping list, rejecting the new two-seater Mini coupe that his dealer offered as a replacement to his BMW 1-Series compact.
“It’s a bit racy-looking compared with other Minis, but too small and not variable enough,” said Knoblich, who’s considering another 1-Series as well as an Audi A3 and Auris hybrid from Toyota Motor Corp. “I need a multifunctional car.”
Mini, which was salvaged from the wreckage of the failed takeover of the U.K.’s Rover Group, is central to BMW’s strategy to meet tighter environmental standards and fend off Volkswagen AG’s Audi and Daimler AG’s Mercedes-Benz. The world’s biggest maker of luxury vehicles plans to tighten cooperation between Mini and the namesake brand by sharing front-wheel drive technology after the Mini hatchback is overhauled in 2014.
The $22,000 coupe, which went on sale in Europe on Oct. 1 and will hit U.S. dealers later this fall, is the first of three new Mini variants that will go on sale by the end of next year, expanding the lineup to seven similarly sized vehicles. The new models, which all share the same basic underpinnings, will probably do little beyond keeping the brand’s sales from declining as the iconic Mini hatchback ages, analysts said.
“Mini can’t do the volumes that they want with the body styles that they have,” said Rebecca Lindland, an analyst IHS Automotive in Norwalk, Connecticut. “They have to push the envelope up and down” with larger and smaller models.
Worst Seller
Growth in Mini’s deliveries will probably slow to 2.7 percent in 2012 and 1.6 percent in 2013 after jumping 23 percent this year on demand for the four-door Countryman crossover, according to IHS Automotive forecasts. The helmet-topped coupe will be joined by a roadster and the Paceman, a sportier crossover, by the end of 2012.
The roadster and coupe are set to vie for the status as the brand’s worst seller, with coupe sales pegged at 6.2 percent of 2013 deliveries of 296,240 cars and the roadster at 5 percent, according to IHS.
Audi targeted Mini with the A1 subcompact. Daimler is adding to that pressure as it rolls out five new Mercedes compact cars starting with the revamped B-Class this fall. The automaker’s Smart city car will expand beyond a two-seater from 2013, after confronting its own size limits.
Mini isn’t concerned by the potential slow sales for the derivatives and plans further expansion to the lineup and markets, said Kay Segler, the brand’s chief.
Ten Minis
“I see great potential for Mini,” said Segler in an e- mail response to questions. “There’s no limit to our creativity. We can imagine additional models with typical Mini characteristics -- up to 10 models are conceivable.”
Mini, based in Oxford, England, plans to enter India next year after expanding to Indonesia in 2011, he said. BMW is targeting record Mini sales this year, with deliveries set to rise at least 10 percent.
The coupe, which competes with $19,545 Honda CR-Z, will be Mini’s first two-seater. The loss of the rear bench leads to a drop in weight of 60 kilograms (132 pounds), helping it accelerate to 100 kilometers (62 miles) per hour in 9 seconds, one tenth of a second faster than the corresponding hatchback.
The engines are shared with other Mini models. While it’s 2.9 centimeters (1.1 inches) shorter than the hatchback, the length and width are nearly identical, reflecting the size constraints faced by the brand’s models.
High Margins
“The coupe is quirky, but that’s what Mini is,” said Garel Rhys, president of the auto industry research center at the U.K.’s Cardiff University. “BMW is showing that they’re pretty clever and innovative with the derivatives.”
The close association of the coupe with the brand’s other models should boost profit margins, especially considering its price is 1,650 euros, or 8.4 percent, more than the similarly equipped hatchback, said Jonathon Poskitt, an analyst at J.D. Power and Associates in Oxford, England.
The coupe relies on “synergies” with other models and every variant has to “stand on its own,” Mini’s Segler said.
The new two-seater will likely appeal to men under 35 looking for a conspicuous car, said Werner Entenmann, head of Autohaus Entenmann in Esslingen near Stuttgart. He celebrated the introduction of the model with a party for 800 guests, including a champagne reception and cocktails.
‘No Middle Ground’
“We expect it to be a niche, lifestyle-oriented car,” said Entenmann, who plans to reserve one or two places for the coupe in his Mini showroom, which can display up to eight vehicles. “It either fascinates or leaves people cold. There’s no middle ground.”
The coupe is part of Mini’s development toward more independence, said the dealer, who sells Mini and BMW cars. He is hoping for a larger model from the brand. So is Knoblich.
“Mini works as a city car,” said the 1-Series driver. “But I need something that’s a city car, can drive long distances and transport stuff and people. Mini doesn’t offer that right now.”
BMW Struggling to Enlarge Mini Market With Smallest Coupe: Cars - Businessweek
BMW Struggling to Enlarge Mini Market With Smallest Coupe
October 06, 2011, 6:24 PM EDT
By Chris Reiter
Boris Knoblich is one of the reasons why Bayerische Motoren Werke AG is struggling to create a bigger market for the Mini.
The 37-year-old media consultant from Berlin doesn’t have the Munich-based manufacturer’s urban car brand on his shopping list, rejecting the new two-seater Mini coupe that his dealer offered as a replacement to his BMW 1-Series compact.
“It’s a bit racy-looking compared with other Minis, but too small and not variable enough,” said Knoblich, who’s considering another 1-Series as well as an Audi A3 and Auris hybrid from Toyota Motor Corp. “I need a multifunctional car.”
Mini, which was salvaged from the wreckage of the failed takeover of the U.K.’s Rover Group, is central to BMW’s strategy to meet tighter environmental standards and fend off Volkswagen AG’s Audi and Daimler AG’s Mercedes-Benz. The world’s biggest maker of luxury vehicles plans to tighten cooperation between Mini and the namesake brand by sharing front-wheel drive technology after the Mini hatchback is overhauled in 2014.
The $22,000 coupe, which went on sale in Europe on Oct. 1 and will hit U.S. dealers later this fall, is the first of three new Mini variants that will go on sale by the end of next year, expanding the lineup to seven similarly sized vehicles. The new models, which all share the same basic underpinnings, will probably do little beyond keeping the brand’s sales from declining as the iconic Mini hatchback ages, analysts said.
“Mini can’t do the volumes that they want with the body styles that they have,” said Rebecca Lindland, an analyst IHS Automotive in Norwalk, Connecticut. “They have to push the envelope up and down” with larger and smaller models.
Worst Seller
Growth in Mini’s deliveries will probably slow to 2.7 percent in 2012 and 1.6 percent in 2013 after jumping 23 percent this year on demand for the four-door Countryman crossover, according to IHS Automotive forecasts. The helmet-topped coupe will be joined by a roadster and the Paceman, a sportier crossover, by the end of 2012.
The roadster and coupe are set to vie for the status as the brand’s worst seller, with coupe sales pegged at 6.2 percent of 2013 deliveries of 296,240 cars and the roadster at 5 percent, according to IHS.
Audi targeted Mini with the A1 subcompact. Daimler is adding to that pressure as it rolls out five new Mercedes compact cars starting with the revamped B-Class this fall. The automaker’s Smart city car will expand beyond a two-seater from 2013, after confronting its own size limits.
Mini isn’t concerned by the potential slow sales for the derivatives and plans further expansion to the lineup and markets, said Kay Segler, the brand’s chief.
Ten Minis
“I see great potential for Mini,” said Segler in an e- mail response to questions. “There’s no limit to our creativity. We can imagine additional models with typical Mini characteristics -- up to 10 models are conceivable.”
Mini, based in Oxford, England, plans to enter India next year after expanding to Indonesia in 2011, he said. BMW is targeting record Mini sales this year, with deliveries set to rise at least 10 percent.
The coupe, which competes with $19,545 Honda CR-Z, will be Mini’s first two-seater. The loss of the rear bench leads to a drop in weight of 60 kilograms (132 pounds), helping it accelerate to 100 kilometers (62 miles) per hour in 9 seconds, one tenth of a second faster than the corresponding hatchback.
The engines are shared with other Mini models. While it’s 2.9 centimeters (1.1 inches) shorter than the hatchback, the length and width are nearly identical, reflecting the size constraints faced by the brand’s models.
High Margins
“The coupe is quirky, but that’s what Mini is,” said Garel Rhys, president of the auto industry research center at the U.K.’s Cardiff University. “BMW is showing that they’re pretty clever and innovative with the derivatives.”
The close association of the coupe with the brand’s other models should boost profit margins, especially considering its price is 1,650 euros, or 8.4 percent, more than the similarly equipped hatchback, said Jonathon Poskitt, an analyst at J.D. Power and Associates in Oxford, England.
The coupe relies on “synergies” with other models and every variant has to “stand on its own,” Mini’s Segler said.
The new two-seater will likely appeal to men under 35 looking for a conspicuous car, said Werner Entenmann, head of Autohaus Entenmann in Esslingen near Stuttgart. He celebrated the introduction of the model with a party for 800 guests, including a champagne reception and cocktails.
‘No Middle Ground’
“We expect it to be a niche, lifestyle-oriented car,” said Entenmann, who plans to reserve one or two places for the coupe in his Mini showroom, which can display up to eight vehicles. “It either fascinates or leaves people cold. There’s no middle ground.”
The coupe is part of Mini’s development toward more independence, said the dealer, who sells Mini and BMW cars. He is hoping for a larger model from the brand. So is Knoblich.
“Mini works as a city car,” said the 1-Series driver. “But I need something that’s a city car, can drive long distances and transport stuff and people. Mini doesn’t offer that right now.”
BMW Struggling to Enlarge Mini Market With Smallest Coupe: Cars - Businessweek
Rainer271
Kraftwagen König
The MINI Coupe and Roadster Are Officially Dead Meat
It’s been on the front pages of automotive websites for months now but we never had official confirmation of the rumor that the Coupe and Roadster MINI models will be put out of production. Today, that moment has come.
Speaking to MINI USA boss, Patrick McKenna at the 2014 Los Angeles Auto Show, Autoguide got a confirmation that the UKL platform won’t be used for the Coupe or Roadster. Basically, they have one remaining year of production and then we’ll have to let them go.
“The Coupe and the Roadster will actually go out of production next year. They’ve run their life cycle,” McKenna said on the event’s floor.
For quite some time, these two models have been criticized by a vast mass of automotive enthusiasts and fans of the brand alike. The main problems differed between the two but were equally important, to say the least.
The Coupe was often criticized for its weird ‘backwards baseball cap’ look and the lack of practicality. It only has two seats and most people complained about that while forgetting that the 3-door hardtop was almost as impractical even though it had a 2+2 configuration.
On the other hand, the Roadster faced different problems. In this case, it was the fact that there already was a Convertible version of the hardtop available that had 4 seats and was sold in a lot more volume. Sure, some people prefer to have only two seats but times are hard and the MINI brand can’t keep making cars for all the niches any more. BMW is doing that for them now.
With this new move, MINI is confirming a change of attitude that was also long rumored that’s called ‘the superhero strategy’ according to McKenna. That means they will focus on higher selling models and leave all sorts of variations to the side. That means the line-up could fall from 8 models to 4 or 5 at the most, a return to the roots as some would call it.
http://www.autoevolution.com/news/the-mini-coupe-and-roadster-are-officially-dead-meat-89275.html
It’s been on the front pages of automotive websites for months now but we never had official confirmation of the rumor that the Coupe and Roadster MINI models will be put out of production. Today, that moment has come.
Speaking to MINI USA boss, Patrick McKenna at the 2014 Los Angeles Auto Show, Autoguide got a confirmation that the UKL platform won’t be used for the Coupe or Roadster. Basically, they have one remaining year of production and then we’ll have to let them go.
“The Coupe and the Roadster will actually go out of production next year. They’ve run their life cycle,” McKenna said on the event’s floor.
For quite some time, these two models have been criticized by a vast mass of automotive enthusiasts and fans of the brand alike. The main problems differed between the two but were equally important, to say the least.
The Coupe was often criticized for its weird ‘backwards baseball cap’ look and the lack of practicality. It only has two seats and most people complained about that while forgetting that the 3-door hardtop was almost as impractical even though it had a 2+2 configuration.
On the other hand, the Roadster faced different problems. In this case, it was the fact that there already was a Convertible version of the hardtop available that had 4 seats and was sold in a lot more volume. Sure, some people prefer to have only two seats but times are hard and the MINI brand can’t keep making cars for all the niches any more. BMW is doing that for them now.
With this new move, MINI is confirming a change of attitude that was also long rumored that’s called ‘the superhero strategy’ according to McKenna. That means they will focus on higher selling models and leave all sorts of variations to the side. That means the line-up could fall from 8 models to 4 or 5 at the most, a return to the roots as some would call it.
http://www.autoevolution.com/news/the-mini-coupe-and-roadster-are-officially-dead-meat-89275.html
KiwiRob
Autotechnik Ace
All I can say is good riddance, like the Countryman they were cars which BMW should never have called MINIs. The coupe was so freaking stiff if was a horrible thing to drive on anything but billiard table smooth roads. I drove one once, I was shocked, I had a Cooper D Clubman with sports suspension at the time, it was fairly stiff but the Coupe was something else.
SDNR
Kraftwagen König
I still really like BMW's Mini products, However, they got too cute with all these variations.
I even have a problem with the Countryman ......a four-door Mini? Just wrong
There is a fine line between the astute recognition of a niche-market opportunity and the blatant exploitation of a well
respected brand.
BMW should be careful not to push the goodwill of the Mini brand too far .......Fiat boldly went beyond the limits in record time with their silly 500L. You run the risk of losing the very culture of the product.
Does anybody actually want a 4-door Beetle SUV?
I even have a problem with the Countryman ......a four-door Mini? Just wrong
There is a fine line between the astute recognition of a niche-market opportunity and the blatant exploitation of a well
respected brand.
BMW should be careful not to push the goodwill of the Mini brand too far .......Fiat boldly went beyond the limits in record time with their silly 500L. You run the risk of losing the very culture of the product.
Does anybody actually want a 4-door Beetle SUV?
SCOTT27
Lap Time Luminary
I still really like BMW's Mini products, However, they got too cute with all these variations.
I even have a problem with the Countryman ......a four-door Mini? Just wrong
There is a fine line between the astute recognition of a niche-market opportunity and the blatant exploitation of a well
respected brand.
BMW should be careful not to push the goodwill of the Mini brand too far .......Fiat boldly went beyond the limits in record time with their silly 500L. You run the risk of losing the very culture of the product.
Does anybody actually want a 4-door Beetle SUV?
The Coupe and Roadster's imminent demise is due to the fact their architecture is now obsolete what with full exposure on the joint UKL architecture now. It is inevitable that older MINI models have now reached their time as replacements are imminent , especially for the Cabrio and Clubman which will be launched in 2015.
The Superleggera shows thinking for a MINI sports car that can replace the Coupe and Roadster twins.
We won't get a direct copy of the Superleggera. But some ideas will be retained.
PS at VW beetle SUV is inevitable - I have heard a concept is coming...
SDNR
Kraftwagen König
Yeah, I understand that.
I really loved the superleggera concept .......and it fits with the brand somehow better than the coupé and roadster: I think it's because it feels very deliberate and unique rather than an obvious variation of the standard Mini vehicle.
VW Beetle SUV is not a great idea .......but maybe they'll surprise us.
Similar threads
- Article
MINI
Mini (stylized as MINI) is a British automotive brand founded in 1969, owned by German BMW since 2000,
and used by them for a range of small cars assembled in the United Kingdom, Austria, and the Netherlands.
The word Mini has been used in car model names since 1959, and in 1969 it became a brand in its own right
when the name "Mini" replaced the separate "Austin Mini" and "Morris Mini" car model names.
Official website: MINI
Official website: MINI
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