Luce Official - 2026 Ferrari Luce

[Esp5]

Montezemolo's words, the overwhelming negative feedback, and the falling stock prices seem to indicate more than just "Ferrari made an ugly car"; the situation is escalating.

 

[SCOTT27]

Putting branding aside. If this was launched as the Apple iCar? Would people accept it more as a “product?” Rather than a “car?”
Under Apple it is an appliance. Ferrari is and will always be a car manufacturer of broad, exotic, Italian sports cars. It’s difficult to fit an “appliance”into the category.

 

[Matski]

Putting branding aside. If this was launched as the Apple iCar? Would people accept it more as a “product?” Rather than a “car?”
Under Apple it is an appliance. Ferrari is and will always be a car manufacturer of broad, exotic, Italian sports cars. It’s difficult to fit an “appliance”into the category.

I'd go as far to say that if this had been released out of China as the Tōngyòng D1 for 60k, a decent number of people would probably be using as an example of how stale German car manufacturers had become.

 

[Bucketslash11]

how can THE Italian brand design something without any Italian flare? (apple designer, that's how)

i don't find it as ugly as the new AMG GT 4-door, but that's because this looks like an anonymous blob

 

[Gor134]

how can THE Italian brand design something without any Italian flare? (apple designer, that's how)

i don't find it as ugly as the new AMG GT 4-door, but that's because this looks like an anonymous blob

at least the GT 4dr has exotic proportions

 

[Bucketslash11]

Spectre absolutely SWEEPS the Luce. There is zero exoticism to the Luce.

Ferrari will still sell them. All they gotta do is start threatening F-car and XX and other model allocation retraction to customers

Spectre is arguably the best designed EV by any western company because it doesn't try to be anything different

Ferrari literally could've attempted to make a competitor to the Xiaomi SU7, instead they created this blob clossover

 

[Gianclaudio]

it gives me some Alfa SZ vibes

Now that you brought Zagato into the discussion, I can also see some FZ93 vibes in the Luce:

 

[tristatez28lt1]

this is basically the apple car, most of that apple dev team started on this ferrari about 3 years ago...

 

[CarGod]

i-Luce tried to copy the Yugo but failed.

 

[Mr. Mercedes]

Hear from our all mighty design lord himself:

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I started watching this and stopped. The amount of self important, self referencing and revering BS comming out of their mouths is intolerable.

 

[Bucketslash11]

Ferrari has set the benchmark for automotive beauty and created some of the most iconic designs in terms of elegance and presence. How on earth did they end up with an EV design that looks so bland and uninspired?

because they sought out brand name and brand recognition (Ivy and Apple) ahead of making a Ferrari

 

[klier]

how can THE Italian brand design something without any Italian flare?

In the end it all boils down to a nepo chairman.

 

[AndreB]

Why they paid this ex apple designer when chatgpt makes great design for free.

 

[SCOTT27]

Black hides a multitude of sins.
Those who colour key their Apple products in Black will certainly enjoy this.

Won’t see it in the dark, maybe that’s a good thing?

 

[Merc1]

Ferrari has one Luce…

Mercedes has the AMG GT, GLA, GLB, CLA, C, GLC, GLE, EQS, EQA, EQB, EQE, EQE-SUV, EQS-SUV etc.

Blind.

M

 

[A.P.]

More details about the launch event are coming from Tim in the last section of this video:

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Sounds like North-Korea.

 

[klugscheisser87]

Blind.

M

I wish.

 

[Merc1]

I wish.

It’s been granted.

M

 

[klugscheisser87]

More details about the launch event are coming from Tim in the last section of this video:

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Sounds like North-Korea.

Who’s this beautiful Swedish medieval woman?

There is no tech and no targets that can justify the Luce nor that nightmarish AMG thing and no way to defend it.

 

[Uygar]

I tried to imagine what my ideal electric Ferrari would look like. It was fun sketching it, lol. Again, fully fictional.