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- Matt
wLet's be real, every BMW is a little M, even if it's just in the soul.
AMG however, is the opposite of a Mercedes. AMG is Mercedes trying to be BMW.
M'eh, I could go on for paragraphs about what M is, isn't, should be and shouldn't be, but to a point I agree with you - but as far as I'm concerned, these days they're both just badges to leverage image for more of their customers money. AMG was a tuning company - to be an AMG you just need the base car to be tuned, it didn't even have to be a Mercedes! M was Motorsport - for me that has different connotations, it's a higher bar to reach, and not necessarily one that's evident in all M models, though yes, sometimes evident through BMW's range, whether M or not.