Don't you think it's the other way around, after what they've done with their other two acquired brands?Yeah BMW bought them to make more money, not to keep doing what they were already doing. I was sad the second this deal was announced because it was clear what it would lead to.
With Mini and Rolls-Royce, they've proven to be better than anyone else in the industry when it comes to reviving two of the most iconic brands. It's nothing short of a miracle to see their models, where they've positioned them, and how they manage them. For that reason, they have my complete confidence until we see what they have planned for Alpina. We'll find out soon...