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Daimler To Recall 540 Workers As Truck Order Demand Grows
Daimler AG's North American truck unit said it would recall about 540 workers to three manufacturing facilities in North Carolina, citing strong order activity in the latest sign the auto industry is enjoying a turnaround.
The world's largest truck maker by sales was battered by last year's slump in demand for premium cars and trucks amid the global economic slowdown, partly because it scaled down car production later than rivals.
The production boost benefited from the company's investments in vehicles that meet this year's new emission standards. It said customers had placed orders from more than 21,400 of those vehicles to date, including 16,565 Freightliner-brand trucks.
Mark Lampert, senior vice president of sales and marketing, said Daimler was the only heavy truck manufacturer in North America currently increasing production. "Our Class 8 daily build rate in the U.S. will increase by more than 67% this July" from a year earlier, he added.
In April, Daimler reported it swung to a first-quarter profit, fueled by a sharp rise in vehicle sales. It sold 402,700 cars and commercial vehicles in the quarter, up 21% from a year ago.
By John Kell, Dow Jones Newswires; 212-416-2480; john.kell@dowjones.com
Freightliner Trucks, New Freightliner, New Freightliner Trucks
Daimler AG's North American truck unit said it would recall about 540 workers to three manufacturing facilities in North Carolina, citing strong order activity in the latest sign the auto industry is enjoying a turnaround.
The world's largest truck maker by sales was battered by last year's slump in demand for premium cars and trucks amid the global economic slowdown, partly because it scaled down car production later than rivals.
The production boost benefited from the company's investments in vehicles that meet this year's new emission standards. It said customers had placed orders from more than 21,400 of those vehicles to date, including 16,565 Freightliner-brand trucks.
Mark Lampert, senior vice president of sales and marketing, said Daimler was the only heavy truck manufacturer in North America currently increasing production. "Our Class 8 daily build rate in the U.S. will increase by more than 67% this July" from a year earlier, he added.
In April, Daimler reported it swung to a first-quarter profit, fueled by a sharp rise in vehicle sales. It sold 402,700 cars and commercial vehicles in the quarter, up 21% from a year ago.
By John Kell, Dow Jones Newswires; 212-416-2480; john.kell@dowjones.com
Freightliner Trucks, New Freightliner, New Freightliner Trucks



