DS 3 NEW DS 3: THE ART OF REFINEMENT


The DS 3 (formerly known as Citroën DS3 and DS 3 Crossback) is a luxury supermini initially produced by Citroën and officially launched in January 2010. Positioned below the DS 4, this was the first and entry-level model from the DS premium sub-brand, which was spun-off in 2016 into DS Automobiles.

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  • The combination of characteristic expertise and avant-garde inspiration, New DS 3 is the successor to DS 3 CROSSBACK, featuring new design and technology.
  • The 100% electric version, New DS 3 E-TENSE has a new 115 kW (156 horsepower) drivetrain and a new 54 kWh battery enabling it to reach a range of up to 402 km on the WLTP combined cycle.
  • New DS 3 is built only at Poissy, in the Paris region, with electric or internal combustion engine (petrol or diesel) versions. The engines as well as the new electric motor and the increased capacity battery are also all assembled in France.
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For the start of Paris Fashion Week, Womenswear Ready-to-Wear Spring-Summer 2023, DS Automobiles is unveiling its latest creation, New DS 3. Longstanding partner of the Fédération de la Haute Couture et de la Mode, DS Automobiles chose this unmissable event in the fashion capital to reveal New DS 3 in the streets of Paris and to invite its ambassador Andrea Brotschi to unveil New DS 3 in a photoshoot depicting a black dress with a very long train that contrasts with New DS 3’s fresh Diva Red colour.

Benchmark in its segment in terms of design, technology and electrification, DS 3 CROSSBACK becomes New DS 3. Characterised by a new more efficient and dynamic front, a restructured and attractive range, the arrival of new technology and a new electric motor/battery pairing for its 100% electric version, New DS 3 really stands out from the competition.

Power of seduction: New face, refined rear and exclusive colours

New DS 3 shows its daring with a unique shape. Its design constitutes a balance between lines and volume. The most obvious developments involve the front. They give a new dynamism and feeling of solidity while maintaining the height of elegance.

The design language of the rest of the DS Automobiles range is applied with a redesigned grille, wider and enhanced with gloss black or chromed diamond tips depending on the model. The identifying DS WINGS have been tweaked to subtly join the grille and headlamps.

The new LED headlamps – standard across the range – introduce a more dynamic design and give New DS 3 a sharper look with three feature modules emphasised with satin chrome. The DS MATRIX LED VISION, with intelligent control and automatic main beam for maximum comfort and safety are also offered as an option. The new daytime running lights feature two LED lines vertically arranged either side of the front for a distinctive and widening signature, consistent with the latest DS Automobiles design language.

New DS 3 has also evolved stylistically as well as technically. The new spoiler and grille have been totally redesigned to optimise the car’s aerodynamic performance. The aerofoils framing the lower air intake grille demonstrate this new efficiency.

The attention to detail is also conveyed on the finish of the badges positioned on the grille and the bonnet with the addition of a Clous de Paris embossed insert and a variety of colours depending on the model.

The profile maintains its distinctive signatures, balancing between daring design and technical expertise with the distinctive DS 3 shark’s fin, flush flitting door handles and invisible exterior window seals.

The rear has been refined: the lights and the tailgate are tastefully emphasised with a lacquered black strip. This gets the “DS Automobiles” signature through a unique technology, the letters in polished stainless steel being divided and set one by one in the trim, as on New DS 7.

The wheels introduce a completely new design for an increase in efficiency. Available in 17 and 18 inches, they are divided according to different themes and colours. In the 100% electric E-TENSE model, New DS 3 is available with new 18-inch TOULOUSE wheels shod with “Tall & Narrow Class A+” tyres.

New DS 3 is offered with seven body colours, opaque, metallic and pearlescent, including two new pearlescent colours: Diva Red, a three-layer colour exclusive to New DS 3, and Lacquered Grey. Crystal Pearl, Platinum Grey, Artense Grey, Perla Nera Black and Polar White complete the offering with the option of creating bi-tone combinations with two variations of roof: Perla Black or the new Carat Grey.


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I have no experience with the DS brand. Are the cars worth the fuss?
 
I have no experience with the DS brand. Are the cars worth the fuss?
They try to emulate that romantic era of Citroen. A lot of interior ideas are heavily influenced and resonate with that time. The French chic however does not apply with the exteriors though. They are not as avantgarde or quirky as you expect a French car to be.
 
I have no experience with the DS brand. Are the cars worth the fuss?

It's a dead brand help up by Stellantis.

Not long to go before they stop supporting rebadged Citroens.

The original DS3 was one of my favourite Citroën’s ever. Fun, stylish, well-built and reliable. This one certainly isn’t as stylish.

Or fun, well built or reliable ;)
 

Citroën

Citroën is a French automobile brand. The manufacturing company was founded in 4 June 1919 by André Citroën. Citroën has been owned by Stellantis since 2021 and was part of the PSA Group after Peugeot acquired 89.95% share in 1976.
Official websites: Citroën, DS Automobiles

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