Modern luxury in book form: "Sensual Purity – Gorden Wagener on Design"


^ Yes, maybe? :)

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Concept IAA, AMG Vision Gran Turismo, F015 Luxury in Motion @ Advanced Design Carlsbad

And they seem to like these wheels? :)

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Return of the King? Maybach Coupé
 
What could be the new surprise??


Perhaps a Mercedes-Maybach 6 convertible? :)

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Is a Mercedes-Maybach 6 convertible headed to Pebble Beach?
LATEST PEBBLE CONCEPT PROMISED TO BE ANOTHER 'ICON' FOR REBORN SUB-BRAND

The annual Pebble Beach Concours d'Elegance has turned into a small luxury auto show right before the Frankfurt or Paris motor shows, with luxury automakers filling the increasingly jammed Concept Lawn with dramatic concepts created just for the concours. This practice has noticeably picked up in recent years, and automakers now use the concours for gauging customer interest in front of those with the money to buy just about any car in the world.

A recent Instagram video posted by Mercedes-Benz design boss Gorden Wagener is now teasing, via some intended misdirection, a new Mercedes-Maybach concept expected to take to the concept lawn at Pebble this year, with Mercedes designers shuffling around sketches of past concepts including the Vision Maybach 6 concept coupe that debuted at Pebble in 2016.

Autocar reports the concept due at Pebble will be a drop-top version of the Mercedes-Maybach 6 but hasn't cited firm production plans for the model.

The four-wheel-drive 2+2 EV seen last year produced a total of 738 hp through its four electric motors, drawing juice from an underfloor battery, and it was said to be capable of sprints from 0-60 mph of under 4 seconds while boasting a range of more than 200 miles. The sleek 18.5-foot-long coupe sat on 24-inch wheels, as if intending to crowd out other Pebble concepts through sheer square footage alone, and featured a chrome grille said to have been inspired by pinstripe suits. The concept also featured a number of classic Mercedes and Maybach design elements along with gullwing doors, plus a Star Trek-style interior.

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The second-most-recent revival of Maybach never actually produced a convertible version when the W140-generation Maybach lineup was its own separate brand, only offering what we'll graciously call a president-for-life Landaulet model. The Landau retained the C-pillars and rear doors of the Maybach 62 sedan, with the only open section being a retractable canvas roof for the rear seat passengers (permitting them to wave at adoring throngs of citizens). Maybach was criticized at the time for not offering a simple two-door cabriolet priced akin to the short-wheelbase 57 sedan, which could have helped sales in the sunnier tax havens.

It remains to be seen whether Mercedes-Maybach will field a production cabriolet, but with the S-Class Cabriolet already on the market, it will surely be easy for the automaker to develop an even more luxurious model based on it.

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The earlier iteration of the Maybach brand produced the lavish 62 Landaulet for a short period of time towards the end of the model run, but Maybach had not fielded a true drop-top at the time.

Source: Jay Ramey - Autoweek
 
Good chance to showcase your sketching skills

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Wow, that Zeppelin, should win a prize ....

A prize for the greatest waste of resources and time never seen before.
 
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Daimler Designer Says Mercedes Is More Of A Lifestyle Brand Than Car Maker

Don't worry, it'll continue to build mostly cars.
Daimler is in the midst of an interesting process of reconstructing its business. Or, rather, restructuring its operations, which includes deeper ties with other manufacturers, rethinking of the Smart brand, and turning Mercedes-Benz into a much more than just a carmaker. In fact, Daimler’s lead designer believes the marque is already more of a lifestyle brand than an automaker.

In a recent Skype interview with Forbes' Nargess Banks, Daimler and Mercedes chief design officer Gorden Wagener provided details about the latter’s transition into a luxury lifestyle brand that offers a wide range of products, varying from small electric city cars to Maybach limousines.

“I don’t see us as an automotive company so much but more of a lifestyle and luxury brand as our work goes way beyond cars,” Wagener said when asked to define the company he is working for. “We already feature in the list of the most influential lifestyle brands and our vision, for the next ten years, is to make Mercedes the most loved luxury brand. We know we have the potential and to do so will come from design, from creating emotion. This doesn’t just come from the products, but the ecosystem around it.”

Getting back to the automotive aspect of Mercedes’ business, Wagener assured the brand’s electric concept cars are as close as possible to the actual production EQ-branded electric vehicles. Of course, don’t expect to see anything close to the shape-shifting Vision AVTR concept on the assembly lines but the “Vision cars are around 80 percent reality, so you will see much of what is on the concept cars in our production EQs.”

We are also happy to learn about Mercedes’ intentions to turn EQ into a lot more than just a line of electric vehicles. Eventually, Wagener wants to see it become a standalone brand but at least for now he sees it “as an independent brand taking on the whole (Mercedes product) family from A to S.”

Source: Daimler Designer Says Mercedes Is More Of A Lifestyle Brand Than Car Maker
 

Mercedes-Benz

Mercedes-Benz Group AG is headquartered in Stuttgart, Germany. Established in 1926, Mercedes-Benz Group produces consumer luxury vehicles and light commercial vehicles badged as Mercedes-Benz, Mercedes-AMG, and Mercedes-Maybach. Its origin lies in Daimler-Motoren-Gesellschaft's 1901 Mercedes and Carl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded as the first internal combustion engine in a self-propelled automobile. The slogan for the brand is "the best or nothing".
Official website: Mercedes-Benz (Global), Mercedes-Benz (USA)

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