Woodcliff Lake, NJ – October 17, 2025 – MINI USA, in partnership with Sports Illustrated, will bring two signature experiences to Austin this weekend. Across the October 17–19 race weekend, MINI will have a presence inside Club SI at Turn 12—the premier trackside hospitality at Circuit of the Americas (COTA). Guests will enjoy elevated hospitality and unbeatable views of Turn 12, along with product experiences and MINI motorsports memorabilia throughout the space, including the Cooper-Climax T53 Low Line Grand Prix race car.
Additionally, MINI and the Motorsport Network will also host a Fireside Chat with Charlie Cooper, grandson of Formula 1 engineering legend John Cooper, who transformed the classic MINI into a rally racing champion in the 1960s. The conversation with Mike Peyton, Vice President of MINI for the Americas Region, will celebrate the Cooper family’s racing legacy and MINI’s future of performance.
“Austin is where motorsport energy and culture meet—and that’s exactly where MINI thrives,” said Mike Peyton, Vice President of MINI for the Americas Region. “Partnering with Sports Illustrated lets us celebrate John Cooper’s legacy with enthusiasts while inviting new fans to experience MINI’s modern performance and personality—on and off the track.”
The discussion will be moderated by Adam Faris, partner creator of Motorsport and will also explore how John Cooper’s racing DNA continues to inspire MINI’s design, performance, and electrified future.
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