Press Release MINI Augmented Vision


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pMINI Augmented Vision: A revolutionary display concept offering enhanced comfort and safety. Exclusive prototype of augmented reality eyewear underlines the innovative flair and creativity of the MINI brand.

10.04.2015
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    Munich . MINI is revealing the shape of things to come at the Auto Shanghai show with a pioneering innovation. “MINI Augmented Vision gives an insight into how intelligent connectivity between a MINI car and eyewear into which relevant content is projected might work in the future,” explains Dr. Jörg Preißinger, project-manager MINI Augmented Vision, BMW Group research and technology. “Working with several Qualcomm companies, we have created an interlinked system and augmented reality eyewear with a characteristic MINI design that revolutionise the experience both in and outside the vehicle. This prototype with its customised, interactive functions succeeds in fusing augmented reality with the brand’s trademark sense of lifestyle.”

    Using see-through technology, the AR eyewear shows relevant information in the driver’s direct field of vision but without concealing other road users, thereby serving to increase safety and comfort while driving.

    The following functions will be projected into the field of view with MINI Augmented Vision:
    • Destination entry for navigation and transfer to vehicle: Selecting destination points when outside the vehicle, then transferring them to the vehicle.
    • First Mile / Last Mile: Navigation display from the current location to the vehicle or from the vehicle to the final destination.
    • Head-up display functions: Display of speed, speed limits etc. in the eyewear so the information is in the driver’s primary field of view, with data always shown in same place above steering wheel to make sure that no road users are concealed from sight.
    • Contact-analogue navigation and points of interest: Reality is enhanced by contact-analogue navigation arrows “on” the road, as well as display of points of interest along the route, such as open parking spaces. The driver´s attention can always stay focused on the traffic.
    • Messaging: A small icon is shown in the eyewear when a message is received. The SMS/message can then be read out by the car while driving for safety.
    • X-Ray View / transparent vehicle parts: A virtual view through parts of the vehicle (such as A-pillars and doors) serves to render external areas or objects concealed by the car visible.
    • Augmented Parking: This facilitates parking by projecting the images from a camera housed in the (farside) mirror into the eyewear. In this way, the distance from the curb can be clearly and easily ascertained.

    Design and color-concept of the eyewear were created by Designworks for MINI.

    MINI Augmented Vision has been developed in collaboration with several Qualcomm companies.


    “We are proud to have helped develop a breakthrough augmented reality interface between eyewear and the automobile,” says Jay Wright, Vice President, Qualcomm Connected Experiences, Inc. “MINI Augmented Vision offers a compelling example of what’s possible today, and what we can expect in the future.”
 
Well The next generation of BMW Head-Up Display moves to Augmentation for its ConnectedDrive and Safety features.
This is the logical step for a creative lifestyle brand like MINI to offer these features especially in the age of technology that makes everything easier in a product that sits well within the image of a MINI. its a perfect exercise in progressing your brand to reflect your customer base.
 
Was hoping this'd be an April fools, but was disappointed when I saw it was in fact released 10.04. Well, guess some folks will like it.
 
MINI offer similar sun-glasses as part of their lifestyle merchandise.
Making this modern and fashionable will be part of the appeal. If anything modern technology and gadgets have told us is that They might not need it but they will buy it.
 

MINI

Mini (stylized as MINI) is a British automotive brand founded in 1969, owned by German BMW since 2000, and used by them for a range of small cars assembled in the United Kingdom, Austria, and the Netherlands. The word Mini has been used in car model names since 1959, and in 1969 it became a brand in its own right when the name "Mini" replaced the separate "Austin Mini" and "Morris Mini" car model names.
Official website: MINI

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