- Messages
- 40,627
- Name
- Marcus
(love this shot, can you tell which models these are?)
Today, DaimlerChrysler Group opens its biggest-ever brand experience centre site, adjacent to the world’s oldest purpose built racing circuit in Weybridge, Surrey. Mercedes-Benz World at Brooklands is yet another significant ‘first’ from the inventor of the automobile, and it becomes the largest automotive development of its kind in the UK.
DaimlerChrysler has already opened five similar brand experience centres across the world as part of its global strategy to bring its brand closer to consumers, but Mercedes-Benz World at Brooklands is by far its largest to date and is unique in two ways: its intrinsic historical links with the site on which it stands (Mercedes won on the opening race day at Brooklands in 1907), and the ‘hands-on’ driving experiences that will be available on the 2.5km handling circuit and the 10 acre off road terrain course. To date, this is the most ‘complete’ experience centre for the Mercedes-Benz brand and is the first of its type amongst automotive manufacturers in the UK.
We should have one of these in the U.S. Hell two of them, one in each of MB's biggest U.S. markets would be mighty nice.
M


