Hot! Mercedes-Benz, What's Next?

[Fastpaddy]

Its clear you don’t understand the luxury market.

Like I said you're just reaching and making it up as you go along. Yeah and people will buy both. Having a smaller version of iconic vehicle doesn't mean automatic death for the original. It's just your reaching, misguided opinion. Who the hell cares if it's not a good "city" vehicle. Just a bunch of bs.

M

 

[Merc1]

Its clear you don’t understand the luxury market.

Oh man please, you don't understand anything if you think the G is just going to all of a sudden die off because of a smaller version.

M

 

[AbsoluteUnit]

Again not the same.

You buy the s-class because its the best in class.

You buy a G wagon because of how it looks and makes you feel.

As a an actual vehicle in a city its not even very good.

Take away its USP and kill its sales.

You're not really taking away the G wagon's USP though. Because they're still going to continue making the G wagon. It literally prints money.

All they're doing is making a smaller one. The existence of a smaller one, won't take away the USP of the big one. Because the Big G will still be taller, larger, more expensive and more exclusive than the small g.

Because you'd only get a small g, if you can't afford the Big G. And even if the little G is a flop, people will still want the big one because it's the big one.

Which is pretty much the same line as getting a Ghost instead of a Phantom. Or a Sport over a regular Range Rover.

 

[Fastpaddy]

You're not really taking away the G wagon's USP though. Because they're still going to continue making the G wagon. It literally prints money.

All they're doing is making a smaller one. The existence of a smaller one, won't take away the USP of the big one. Because the Big G will still be taller, larger, more expensive and more exclusive than the small g.

Because you'd only get a small g, if you can't afford the Big G. And even if the little G is a flop, people will still want the big one because it's the big one.

Which is pretty much the same line as getting a Ghost instead of a Phantom. Or a Sport over a regular Range Rover.

No you need to dig down into why people buy the G.

Its a statement choice. They are bought by people who can buy any vehicle they wish in the world, but they choose the G. Its basically its own sub brand. People dont say I own a mercedes. I own a G wagon. And everyone knows.

You say I own a c-class, and it doesnt hit. You say you own a s-class, and that doesnt hit like G wagon.

The G is rolling around everywhere in Londons richest neighbourhoods.

Young and wealthy.

The fact people are saying oh but the cayman didnt destroy 911 sales, or the evogue didnt affect the RR, doesnt understand the G wagon as a product and the demographic of those who buy it.
And look at how they do on the used market.

The only SUV along with the lambo and the Ferrari that basically doesn’t depreciate after the intial VAT hit loss.

Introduce a more attainable smaller carbon copy it will affect sales.

It will affect the used market, it will affect desirability.

People who buy this vehicle, do so for exclusivity.

And luxury has always been about exclusivity.

If anyone can have it, I dont want it.

And its a model ferrari, rolex, louis vuitton, all follow.

 

[leylandi]

The best-selling G-Class is the G63. To think the Mini G will outperform it is a sign of true ignorance.

 

[AbsoluteUnit]

No you need to dig down into why people buy the G.

Its a statement choice. They are bought by people who can buy any vehicle they wish in the world, but they choose the G. Its basically its own sub brand. People dont say I own a mercedes. I own a G wagon. And everyone knows.

You say I own a c-class, and it doesnt hit. You say you own a s-class, and that doesnt hit like G wagon.

The G is rolling around everywhere in Londons richest neighbourhoods.

Young and wealthy.

The fact people are saying oh but the cayman didnt destroy 911 sales, or the evogue didnt affect the RR, doesnt understand the G wagon as a product and the demographic of those who buy it.
And look at how they do on the used market.

The only SUV along with the lambo and the Ferrari that basically doesn’t depreciate after the intial VAT hit loss.

Introduce a more attainable smaller carbon copy it will affect sales.

It will affect the used market, it will affect desirability.

People who buy this vehicle, do so for exclusivity.

And luxury has always been about exclusivity.

If anyone can have it, I dont want it.

And its a model ferrari, rolex, louis vuitton, all follow.

I get what you're saying, but there are cheap(er) Ferraris, Rolex's, LVs and so on. These don't affect the desirability of the truly expensive and exclusive ones.

The Mini g will probably not be some bargain basement GLB-priced car anyway. It'll be cheaper than the big G, but it won't be cheap. Because it's running with it's own bespoke chassis.

And if you're a customer of the Big G, you'll still get that special feeling when you roll up alongside the little G and tower over it.

And the range rover is a pretty apt comparison because it is also a £200k SUV.

 

[Swissbob]

So it’s gonna have a base variant like the GT/GTS back then & also a track variant(s) like GTR/GTR Pro?

Yes. That’s what customers were told.

 

[Rolf]

Mercedes doesn't mind launching projects that, given the type of company it is, sometimes lose money; that's why it's been laying off 20,000 employees since last year, while BMW hasn't.

Although, just to see a new M1, I wouldn't mind BMW losing some money investing in an icon.

That's simply not true anymore. They maintain the same well-earned prestige they've had for a long time. In fact, Mercedes has been losing it; they're no longer the best designed, the best built, the highest quality, the most capable, or the most luxurious.

$200,000? Mercedes abandoned the "luxury strategy" and doesn't even mention it anymore because they probably "sold too much."?

Mercedes is gaining market share with higher-priced models. The G-class has its highest year ever in 2025 nearly 50K units, and also the Maybach models have increased in sales. These models alone would provide a higher mark up profit. Unfortunately, BMW does not have a good history with sales of higher end priced models. Even their V12 7 series models suffered with huge depreciation as the market didn't seem to like these models.

 

[leylandi]

They cannot explain why sales of high-end vehicles increased by 10% during a period when overall Mercedes sales declined. Although BMW increased its overall sales, sales of its high-end vehicles did not increase at the same rate.

 

[Esp5]

They cannot explain why sales of high-end vehicles increased by 10% during a period when overall Mercedes sales declined. Although BMW increased its overall sales, sales of its high-end vehicles did not increase at the same rate.

Why are you posting up to Q3 when the year-round data is available? You always post what suits your misinformation. Mercedes High-end sales fell by 5% in 2025.

Mercedes-Benz car sales by segment* all 2025
High end (-5%)

Additionally, you mention BMW's "high-end" models when you know perfectly well that those figures don't include BMW M (which actually increased its sales), but Mercedes' high-end models do include AMG. Once again, you're spreading misinformation.

Mercedes Absatz geht um 10% zurück in 2025

Mercedes mit 10% Rückgang in 2025 – China mit 19% Verlust – Lichtblicke sind der Auftragseingang von CLA EQ und GLC EQ

jesmb.de

 

[Esp5]

G11
2016 : 61,514
2017 : 64,311
2018 : 56,037
2019 : 50,552
2020 : 46,025
2021 : 62,628 (incl. 8 Series)
2022 : 48,708 (incl. 8 Series)

w222
2014 103,737
2015 106,200 (incl. Coupe)
2016 84,000 (incl. Coupe)
2017 70,000
2018 77,927
2019 71,700
2020 56,000

G70
2023 59,763 (incl. 8 Series)
2024 56,542 (incl. 8 Series)

w223
2021 91,000
2022 117,500 EQS 23,400
2023 93,300 EQS 14,100

This chart you've been posting since 2023 is very nice, but we're talking about 2024 and 2025 when S-Class sales plummeted, not two years ago.

Please post the sales figures for the years we're talking about, or don't you have them? You certainly have a laughing emoji, though.

 

[leylandi]

Mercedes isn't releasing official figures, but BMW will soon. They'll sell 50,000 units, including the 8 Series. You're saying the S-Class has hit rock bottom in sales without knowing the official figures. I'm sure a 6-year-old S-Class has sold as many units as a 3-year-old 7 Series. When we discussed this before, you kept telling us to wait for the 7 Series' first full year. The 7 Series, including the 8 series, sold 60,000 units. The S-Class (including the EQS) sold 140,000 units. You're trying to create a false sense of failure.

 

[Esp5]

Crazy things? If you were able to approach the topic from a much less biased position, you would consider BMW needs to sell these cars on limited numbers cause demand is simply not there, as the recent 8er demonstrates.

Rich people do not spend Bentley/Lambo money on lesser brands like BMW or MB. This seems obvious for everyone besides the internet brand warriors.

I don't know why you keep bringing up the bias issue. What I'm saying is perfectly clear: BMW made a bunch of concept cars, and people weren't exactly eager to buy them with $500,000. That seems to have changed now, and people are lining up for them. That's all I said.

Regarding the 8 Series, it was launched in 2018, completed its seven-year cycle, and went out of production. In its first few years, it sold between 20,000 and 25,000 units per year, which is very good.
Today, you have to make an electric and internal combustion engine successor, and the market is simply elsewhere. So, as they've already announced, there will be a pause, and it will return later.

I haven't said anything about BMWs and Mercedes being priced like Bentleys or Lamborghinis; obviously, nobody will buy them unless they're special editions, which is also commendable.

 

[leylandi]

Why are you posting up to Q3 when the year-round data is available? You always post what suits your misinformation. Mercedes High-end sales fell by 5% in 2025.

Mercedes-Benz car sales by segment* all 2025
High end (-5%)

Additionally, you mention BMW's "high-end" models when you know perfectly well that those figures don't include BMW M (which actually increased its sales), but Mercedes' high-end models do include AMG. Once again, you're spreading misinformation.

Mercedes Absatz geht um 10% zurück in 2025

Mercedes mit 10% Rückgang in 2025 – China mit 19% Verlust – Lichtblicke sind der Auftragseingang von CLA EQ und GLC EQ

jesmb.de

You couldn't explain the 10% increase in the third quarter compared to the previous year.

 

[Esp5]

Mercedes isn't releasing official figures, but BMW will soon. They'll sell 50,000 units, including the 8 Series. You're saying the S-Class has hit rock bottom in sales without knowing the official figures. I'm sure a 6-year-old S-Class has sold as many units as a 3-year-old 7 Series. When we discussed this before, you kept telling us to wait for the 7 Series' first full year. The 7 Series, including the 8 series, sold 60,000 units. The S-Class (including the EQS) sold 140,000 units. You're trying to create a false sense of failure.

No, you're trying to create a sense of a sales difference that no longer exists (the last major one was in 2023), and today they're more evenly matched than ever. It's been reported countless times that sales of the S have declined by 30 to 40% in the last two years; I don't know why you're arguing a fact.

 

[Esp5]

You couldn't explain the 10% increase in the third quarter compared to the previous year.

You can't explain why you're spreading misinformation when the real figures for all of 2025 are available and AMG is included in Mercedes' High End.

 

[Uygar]

Who gives a shit about how much they sell? It’s executives responsibility to think about all that. You guys need to let it go, ffs.

 

[Esp5]

and also the Maybach models have increased in sales

They're actually static and even dropped slightly in 2025, along with the S-Class, as shown in Mercedes' charts for all of 2025.
It's noteworthy that in China, one out of every two S-Class models is a Maybach.

 

[leylandi]

No, you're trying to create a sense of a sales difference that no longer exists (the last major one was in 2023), and today they're more evenly matched than ever. It's been reported countless times that sales of the S have declined by 30 to 40%

The S-Class is 6 years old, my friend. The W222 sales figures are also listed above. Similarly, its sales have also dropped. The facelift was delayed by two years; don't you think the decline is normal? You're still trying to create drama.

You can't explain why you're spreading misinformation when the real figures for all of 2025 are available and AMG is included in Mercedes' High End.

It's not difficult to do the same calculation for BMW. Sales of the 7-8 series and X7-XM have fallen. Include M sales as well, and write the result here.

These are the results according to unofficial figures. Even the i7 isn't much better than the EQS, which is touted as being terrible. The S figures don't include the Maybach.

 

[Esp5]

Who gives a shit about how much they sell? It’s executives responsibility to think about all that. You guys need to let it go, ffs.

It's just another topic on the forum, the most important one for the companies to be able to release new models and not go bankrupt or be sold to the Chinese, a much more interesting and important topic than talking about door handles