SLS Mercedes-Benz Super Bowl Commercial unveils C63 Coupe and SLS Roadster

[SCOTT27]

I come from a time when what music was coming out of the states was fresh now it is alll manufacturered by chosen ones ironically it panders to young kids who dont know that these genius producers are actually enlisting samples from records that were very , very big in Europes rave scene. And to hear the pandering on the production that a new generation in music is born when actually I was listening to these samples in a 150 BPM dance track back in the late eighties.

What happened to the great artists? It is now domination. The same goes for Britain generations of great music now dominated by faceless nobodies to which if you want to hear great music you have to direct yourself away from the commercialism. When in the UK late last year I caught the talent(less) show by Simon Cowell not only could I not understand the female presenter (was she welsh?) but was shocked at the endless commercialism especially in the ad breaks - buy this , buy this.

But getting to the point When I was at Geneva in the early days of Rolls-Royce around 2005. I was introduced to customers that disregarded the Maybach entirely because the sales representitive announced that so-so in the entertainment world has one which if a typical type of customer you do not mention especially if it is something or some culture they do not wish to be a part of.
I know one customer for RR who was defrauded by Bernie Madoff , did not want a Maybach because Madoff owned one.
Nothing to do with the car but once burnt...

Of course dont get me started on the Bill Hader/VW ads. Although the VW Passat "The Force" was well done. Especially with repeated viewings that means you give George Lucas an extra billion or two.

 

[HighestOfHigh]

Honestly, I don’t see anything wrong with Diddy being in that commercial. If anything I think it was added as the comedic part of the commercial. He is well known and probably has provided Mercedes plenty of Business (2 Maybachs for his son alone). Now if you thought that no human should have been included then that is fine. Maybe it could have just been the cars.

Any Mercedes-Benz owner who was offended by seeing Diddy has some deeply rooted issues or either has a problem with his skin color. He is not just a "rapper", he is a successful businessman and represents what the “American Dream” really is. Now if it was Lil Wayne, then yes that is odd. To act like something was wrong because Diddy was in it is just offensive.

And we really need to get this idea of “rap” music of being a bad thing out of our heads because personally hard rock is far more repulsive to me.

 

[Michael]

Honestly, I don’t see anything wrong with Diddy being in that commercial. If anything I think it was added as the comedic part of the commercial. He is well known and probably has provided Mercedes plenty of Business (2 Maybachs for his son alone). Now if you thought that no human should have been included then that is fine. Maybe it could have just been the cars.

Any Mercedes-Benz owner who was offended by seeing Diddy has some deeply rooted issues or either has a problem with his skin color. He is not just a "rapper", he is a successful businessman and represents what the “American Dream” really is. Now if it was Lil Wayne, then yes that is odd. To act like something was wrong because Diddy was in it is just offensive.

And we really need to get this idea of “rap” music of being a bad thing out of our heads because personally hard rock is far more repulsive to me.

How much business do you think Diddy has given Benz? I wouldn't think that two maybachs is a substantial amount of business. It may classify him as a special customer, but he has hardly given them any business unless you can attribute 20,000 to 50,000 cars sold by MB because of him, which I doubt.

Other than that, I don't really see an issue with Diddy being in the commercial. Yeah, it was really for comedic purposes. However, if MB really wants to make a commercial that shows its roots, perhaps they should have left EVERY INDIVIDUAL out of it and simply left the cars.

 

[HighestOfHigh]

How much business do you think Diddy has given Benz? I wouldn't think that two maybachs is a substantial amount of business. It may classify him as a special customer, but he has hardly given them any business unless you can attribute 20,000 to 50,000 cars sold by MB because of him, which I doubt.

I'm trying to figure out where you are coming from with this one.

For what you are looking for Surveys and substantial research is needed. No one is giving an exact number of Mercedes-Benz cars Diddy has purchase. The two Maybach's were obviously an example. Anyone who has watched Diddy since the early 90's knows that he has been promoting Benz (paid and probably unpaid) for a long time. Even if it's just throwing a Benz in every video, having white parties with Benz automobiles on display, constantly talking about it in his music as well as those who music he produces or suggesting it to friends. Trust that Benz has received an exceptional amount of Business (promotional and sales) from Diddy directly and/or indirectly.

 

[Zafiro]

Benz should have used this girl instead. I hear she is a huge fan of Mercedes...and she can rap(e) too.
http://cdn.crushable.com/files/2009/02/28622pcn-benz05.jpg

 

[Michael]

I'm trying to figure out where you are coming from with this one.

For what you are looking for Surveys and substantial research is needed. No one is giving an exact number of Mercedes-Benz cars Diddy has purchase. The two Maybach's were obviously an example. Anyone who has watched Diddy since the early 90's knows that he has been promoting Benz (paid and probably unpaid) for a long time. Even if it's just throwing a Benz in every video, having white parties with Benz automobiles on display, constantly talking about it in his music as well as those who music he produces or suggesting it to friends. Trust that Benz has received an exceptional amount of Business (promotional and sales) from Diddy directly and/or indirectly.

I am not sure you understood what I wrote. Take a look at it again. What I am getting at is basically that Diddy cannot be said to have attributed X amounts of MB sales. The guy uses the cars in rap videos like other people do. So, as a whole, the industry may help MB, but not diddy alone. In other words, your statement that he has basically given MB a lot of business is false. I am not asking for surveys, I am simply saying that what you are saying is false because he alone has not. Maybe the industry has, but not him alone.

 

[HighestOfHigh]

I am not sure you understood what I wrote. Take a look at it again. What I am getting at is basically that Diddy cannot be said to have attributed X amounts of MB sales. The guy uses the cars in rap videos like other people do. So, as a whole, the industry may help MB, but not diddy alone. In other words, your statement that he has basically given MB a lot of business is false. I am not asking for surveys, I am simply saying that what you are saying is false because he alone has not. Maybe the industry has, but not him alone.

Ok so in your opinion Diddy has done nothing for Mercedes. Great!

 

[Michael]

Ok so in your opinion Diddy has done nothing for Mercedes. Great!

No, that is not what I am saying.

 

[Osnabrueck]

I showed the ad to my wife and she made another interesting observation - You can't make out what cars are in the commercial and, despite a very long running time, the new cars don't make much of an appearance.

 

[Michael]

I showed the ad to my wife and she made another interesting observation - You can't make out what cars are in the commercial and, despite a very long running time, the new cars don't make much of an appearance.

In a way the new cars appear and disappear in a very mysterious way. In other words, as if they want to capture your interest.

 

[K-A]

Honestly, I don’t see anything wrong with Diddy being in that commercial. If anything I think it was added as the comedic part of the commercial. He is well known and probably has provided Mercedes plenty of Business (2 Maybachs for his son alone). Now if you thought that no human should have been included then that is fine. Maybe it could have just been the cars.

Any Mercedes-Benz owner who was offended by seeing Diddy has some deeply rooted issues or either has a problem with his skin color. He is not just a "rapper", he is a successful businessman and represents what the “American Dream” really is. Now if it was Lil Wayne, then yes that is odd. To act like something was wrong because Diddy was in it is just offensive.

And we really need to get this idea of “rap” music of being a bad thing out of our heads because personally hard rock is far more repulsive to me.

Pleaase my friend, don't get into the "skin-color" thing. That is a bad and low argument. If Morgan Freeman (for example) was in the commercial, you wouldn't see the same backlash.... You'd just hear us saying that M-B is using the most common and generic Narrator "voice".

Diddy is obviously a more classy inclusion than Lil' Wayne would be in this, for example, but Diddy isn't exactly a respectable or likable individual to many. Being a successful businessman is just that, but money of course should never buy acceptance.

 

[Sovereign]

So many comments here and on other blogs on the inclusion of the rapper. I think in the end Mercedes is successful in getting peoples' attention for their advertisement. Gaining attention is one thing and making people remember the ad is another key objective of an an. Sometime ads are deliberately controversial to acheive these objectives. Mercedes surely doesn't need brand recognition. They have a very solid brand that is associated with engineering and, once again, quality. But only showing cars could have made this ad a very ordinary one for many non mercedes people. And with so many ads that are launched during a major event like superbowl, they were sucessful in making people "talk" about the "AD".

For a Mercedes fan like myself, I havent even noticed the rapper since I got so much involved with the beautiful Benzes. I think there will be many like me whose focus were on cars.

In the end, I like the ad because I got to see the beautiful cars and yes the end part was also sucessful in evoking my curiosity for the new cars minus the SLK. And I also like the 125 years mentioning in the ad because so many folks assume that the inventor of automobile is Ford..imo.

 

[NarutoRamen]

Honestly, some of you dudes are taking this sh!t WAY too seriously. You either liked the commercial or you didn't.

I'm no fan of Diddy's but you have to admit, he didn't do this for the attention or money. He is far more successful than any of us. He added a comedic value, nothing more and nothing less. I'd say other things, but I'm sure I'll get in trouble...so I'll just reiterate: stop taking this so seriously.

 

[HighestOfHigh]

If Morgan Freeman (for example) was in the commercial, you wouldn't see the same backlash....

Like I said, there shouldn't be any backlash and no one should be "upset" that Diddy was in the commercial. Anyone watching the commercial that is a Benz enthusiasts should have been focusing on the cars not a human.

 

[K-A]

Like I said, there shouldn't be any backlash and no one should be "upset" that Diddy was in the commercial. Anyone watching the commercial that is a Benz enthusiasts should have been focusing on the cars not a human.

Of course they should/could be!

Opinions are good, and people shouldn't be forced to love Diddy. There's plenty about him that would make people unhappy to be associated with him, or plenty about him that would make people upset that they're favorite car brand used him in an Ad. Aside from him as a person (good, bad, whatever), many just see him as this overused, cheesy Pop Culture icon that they're sick of, so it makes M-B look less classy and "outside the box" thinking, by using somebody like that.

Don't make me post some song lyrics, and "Diddy Blog" links, either, to prove that there's plenty of unlikeable aspects of him.

 

[HighestOfHigh]

Of course they should/could be!

Opinions are good, and people shouldn't be forced to love Diddy. There's plenty about him that would make people unhappy to be associated with him, or plenty about him that would make people upset that they're favorite car brand used him in an Ad. Aside from him as a person (good, bad, whatever), many just see him as this overused, cheesy Pop Culture icon that they're sick of, so it makes M-B look less classy and "outside the box" thinking, by using somebody like that.

Don't make me post some song lyrics, and "Diddy Blog" links, either, to prove that there's plenty of unlikeable aspects of him.

We all have a right to our own opinion and I understand that. But for anyone to jump on Mercedes-Benz Facebook page (as you mention) and cry because Diddy was in a commercial is childish.

And the big problem I have is with "M-B "downgrading" themselves to put him in". It's really just insulting and just overly snobbish. If it was someone that was headed to jail or caught selling drugs...then yes I could understand. Personally I was more focused on the cars and seeing the SLS Roadster and C63.

But people are going to be people. High and Mighty with the thought that they are better then everyone else because they brought an expensive car. Real sad, but at the end of the day their sh*t stinks like everyone else.

 

[K-A]

I agree with you. And again, Diddy didn't bother me much in it, and I thought it was kind of funny, so I'm just "debating" this for the sake of it. I could have done without him, but it wasn't "offensive" or anything to me.

I do respect people who demand a certain level of positive societal contribution from others (very debatable as to whether Diddy is more of a negative or positive influence, but I stick with more-so negative very much so). But I do agree, in this "Blog-era" age, everyone's an a$$hole, and a cynic, and it's annoying. For people to go on MB's Page and make cynical a$$hat crybaby comments like that, shows that they're FAR worse than what they think Diddy is, and are classless, and lousy individuals.

I'm just over this era of everyone being mean toward others from the protection of a keyboard and Computer screen. At the same time, I think people judging others contributions, and art, and attitudes, in a respectful and positivity-seeking manner, is very important as well.

BTW, I posted an update of it on MY FB Page, and I didn't mention Diddy. The ONLY comments I got on the vid were of my own FB friends ruining the whole positive posting from my part, by just slamming the Diddy inclusion. I respect why they felt that way though. Although one was just being catty, by saying "seeing Diddy made me want to buy a Lexus/BMW" (LOTS of people said that).

 

[Wolfgang]

of their super bowl commercial is up.

Speaking of the super bowl...

Picture source: What the Mercedes-Benz Superdome deal really means for Louisiana | Blog of New Orleans


Mercedes-Benz Inks Naming Rights Deal for Louisiana Superdome

MONTVALE, N.J., Oct. 4, 2011 /PRNewswire/ -- Mercedes-Benz USA and its three pointed star are setting roots down at the Louisiana Superdome, home of the New Orleans Saints, through a 10-year agreement that provides official naming rights among other sponsorship benefits including being named the Official and Exclusive vehicle of the NFL's Saints. The newly named Mercedes-Benz Superdome is playing host to several upcoming premier events including 2012 Men's Final Four and BCS Championship Game in addition to the 2013 Super Bowl.

"The joining of the Mercedes-Benz brand with the world-class Saints organization and the Superdome, an iconic destination which has undergone an incredible transformation over the past six years, is a significant moment for us, the City of New Orleans and the State of Louisiana," said Ernst Lieb, President and CEO of Mercedes-Benz USA. "Our commitment over the next decade is to the Saints fans, team, and this famous community as it flourishes beyond anyone's expectations."

This is the first naming rights deal in the U.S. for the luxury car maker and also for the legendary New Orleans sports and exhibition stadium, which recently completed a six-year $336 million renovation project that is positioning the stadium as a premier destination for major events for years to come.

"I am thrilled to be able to announce a winning and long-term partnership between the Saints, Mercedes-Benz and now the Mercedes-Benz Superdome" said New Orleans Saints owner Tom Benson. "The Mercedes-Benz brand represents the very best in its industry and we believe that is a perfect fit for this stadium, which as a result of the unprecedented and innovative renovation project recently completed is one of the world's greatest sporting venues. We felt strongly it was essential that if we were to offer the name of our building to a company, it would be one that all of our fans and the State of Louisiana would be proud of. The investment being made by a premier international brand who believes in 'the best or nothing', is a tremendous compliment to all of those who worked so hard to make the stadium what it is today."

The undisclosed cost of the 10-year agreement has many benefits and opportunities for Mercedes-Benz including branding and signage throughout and nearby the newly named Mercedes-Benz Superdome. In addition, the Saints print and online publications will feature Mercedes-Benz content and advertising and the Company will have access to Saints coaches and players for special events and promotions. Mercedes-Benz plans to leverage its access to many of the events to create unique programs such as customer and fan appreciation activities.

"This is a great, great partnership," said Governor Bobby Jindal. "I know for many years there have been attempts to sell this sponsorship, and I think the restructured deal and the new Superdome are two of the reasons this is actually happening. So I think this is great for the Saints and great for the state."

According to the Ultimate Standing poll by ESPN Magazine in 2010, the New Orleans Saints ranked number one among all major league sports team franchises, which is based on the team that gives back to the fans in exchange for all the time, money and emotion the fans invest in them. The Superdome is home to a record 6 Superbowls, including Super Bowl XII (1978), XV (1981), XX (1986), XXIV (1990), XXXI (1997), XXXVI (2002), plus another, XLVII, coming in 2013.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US. More information on MBUSA and its products can be found at Mercedes-Benz Luxury Cars: Explore, Build & Compare Sedans, SUVs, Coupes, Wagons, The 2011 Sprinter Van. Built to Work Smarter. and eco-friendly. high mpg smart cars. smart USA

SOURCE Mercedes-Benz USA

 

[K-A]

The antithesis of classy, lol.

 

[Wolfgang]

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