SLS Mercedes-Benz SLS AMG Blackbird 1000th AMG sold in Australia for 2010

[MBFanToDeath]

One thousand AMG-badged vehicles have been sold by Mercedes-Benz Australia in 2010. The 1000th car then? It was the Mercedes-Benz SLS AMG ‘Blackbird’ special edition showcased at this year’s Sydney International Motor Show.

The lucky buyer helped the company make history earlier today through purchasing the strictly limited, one-off supercar. Director of Mercedes-Benz cars, Horst von Sanden, said of the vehicle,

“This unique SLS AMG is the first and the only SLS AMG in the world to be painted in Designo magno Night Black along with the red badging and paint highlights both inside and out.

“The ‘Blackbird’ was created by the Performance Studio at AMG in Affalterbach specifically to our specifications and we have an ironclad commitment from AMG that they will never be repeated in the colour scheme that it is finished in.”

Mercedes-Benz as an international company is enjoying local sales, with Australia the fifth-largest market in the world for AMG models. The most popular AMG model in our local market was and is by far the Mercedes-Benz C63 AMG, which was sold to well over 500 customers this year. Mr von Sanden added,

“The AMG range has long been a favourite of prestige performance buyer’s downunder, but the benchmark of 1000 vehicles is very significant not just for us here but our colleagues at AMG in Germany,” he said.

“We are rated in the top five markets worldwide for sales and penetration and in 2011 we have some amazing new AMG models on the way to build on this year’s success.”

[image no longer available]wp-content/uploads/2010/12/Mercedes-Benz-C63-AMG-Jaffa.jpg

The only other exclusive car AMG is waiting to sell to a lucky buyer is the Mercedes-Benz C63 AMG ‘Jaffa’ special edition, which was also on show at the Sydney International Motor Show. Unfortunately prospective buyers will have to wait until the car has finished its duties at the 2011 Formula 1 TM Qantas Australian Grand Prix (held during the last weekend of March 2011), before it goes up for sale.

CarAdvice

 

[blamex]

In AUS the AMG C63 is $170k, E63 $250k, CLS63 $290K S63 $455k so a good effort to AUS and we only have a population of 22m/

Info from Mercedes AUS

“This unique SLS AMG is the first and the only SLS AMG in the world to be
painted in Designo magno Night Black along with the red badging and paint
highlights both inside and out. “The “Blackbird” was created by the Performance
Studio at AMG in Affalterbach specifically to our specifications and we have an
ironclad commitment from AMG that they will NEVER be repeated in the colour
scheme that it is finished in” said the managing Director of Mercedes-Benz cars,
Mr Horst von Sanden.

“Each Mercedes-Benz vehicle is special, but we wanted something truly unique and the “Blackbird” is not just the only one of its kind ever but it also gets the
accolade of being the 1,000th AMG sold by us in 2010. It is a truly unique vehicle
and the lucky new owner even has a special plaque on the car to signify it’s one
off status” von Sanden said.

“The AMG range has long been a favourite of prestige performance buyer’s
downunder, but the benchmark of 1,000 vehicles is very significant not just for
us here but our colleagues at AMG in Germany he said. We are rated in the top
five markets worldwide for sales and penetration and in 2011 we have some
amazing new AMG models on the way to build on this year’s success.

The other show car from Sydney the “JAFFA” has frankly blown us away with the
reception it has received. Finished in unique Pearl Orange with complimentary
interior trimming, matte black badging and highlights and some truly one off
bespoke features the debut platform for the C 63 AMG Performance Pack Plus has
attracted a legion of buyers wanting the car. Everywhere that “JAFFA” appears it
causes a stir. The car wont have a garage to call its own until it has completed its
duties at the 2011 Formula 1 TM Qantas Australian Grand Prix then it will be
auctioned on-line exclusively to our Dealer partners,” concluded von Sanden.


Mario Spitzner, Director Branding and Marketing AMG said “The performance of
AMG in Australia Pacific is absolutely fantastic. We regard Australia as one of the
most important and loyal AMG markets in the world and we congratulate the
more than one thousand new AMG owner’s downunder for helping us achieve
this milestone. A special thanks goes to our colleagues at Mercedes-Benz Cars in
Australia who are perhaps even bigger fans of AMG than all of us here at
Affalterbach! I don’t want to give away too much but you haven’t seen the last of
special vehicles from the AMG Performance Studio.”

AMG sales in Australia have been led by the C63 AMG which has notched up in
excess of 500 units in 2010 (the 500th C63 AMG was delivered in Queensland last
week) to lead its segment by almost doubling the share of its nearest European
competitor. The E63 AMG has blitzed its opposition with an almost 60% share of
its segment and the ML63 AMG has registered a 50% sales increase YTD to snare
segment leadership with almost 33% of sales. The SLS AMG has already captured
almost 20% of its segment as it chases down another similarily focused German
model.

 

[Centurion]

What's the annual production number for the SLS?