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Kraftwagen König
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^ This desire for 'symbolism' (iconic styling elements) specifically for the purposes of evoking emotional links with history is not a typical hallmark of Modern German design, it is however very typical of a lot of North American design -- this is all I'm saying.
The symbolism of the Mercedes brand evolved over time, Sacco was in the process of distilling this symbolism to a point where it was starting to 'dematerialize' -- since the connection with Chrysler, we have seen those archetypal symbols of historical Mercedes design elements play a key role in the identity of the brand. The new Mercedes design is far more concerned with symbolism and expressive brand identity.
The symbolism of the Mercedes brand evolved over time, Sacco was in the process of distilling this symbolism to a point where it was starting to 'dematerialize' -- since the connection with Chrysler, we have seen those archetypal symbols of historical Mercedes design elements play a key role in the identity of the brand. The new Mercedes design is far more concerned with symbolism and expressive brand identity.

