List of Top Twenty Motor Car Manufacturers in Germany in 2008


far2000

AMG Aficionado
List of Top Twenty Motor Car Manufacturers in Germany in 2008

The best-selling car manufacturers in Germany in 2008 according to the Kraftfahrt-Bundesamt (KBA) statistics were as follows:

  • Position … Marque / Brand … Cars Sold in 2008 … Market Share % … % Change vs 2007

  1. Volkswagen (VW) … 615,229 … 19.9 … +1.1
  2. Mercedes Benz … 327,965 … 10.6 … +0.1
  3. BMW & Mini … 284,767 … 9.2 … 0.0
  4. Opel … 258,274 … 8.4 … -9.5
  5. Audi … 251,393 … 8.1 … +0.8
  6. Ford … 217,305 … 7.0 … +1.6
  7. Renault & Dacia … 147,167 … 4.8 … +4.9
  8. Skoda … 121,277 … 3.9 … +2.2
  9. Toyota … 96,781 … 3.1 … -27.0
  10. Peugeot … 94,676 … 3.1 … +1.4
  11. Fiat … 88,111 … 2.9 … +19.4
  12. Citroen … 73,337 … 2.4 … +0.1
  13. Mazda … 56,277 … 1.8 … -14.3
  14. Hyundai … 51,677 … 1.7 … +8.7
  15. Seat … 49,331 … 1.6 … -6.7
  16. Nissan … 45,746 … 1.5 … +10.0
  17. Honda … 40,133 … 1.3 … -3.8
  18. Suzuki … 36,840 … 1.2 … +1.3
  19. Kia … 34,322 … 1.1 … -15.0
  20. Smart … 33,805 … 1.1 … +5.7
German Passenger Car Market in 2008

The German car market held up fairly strongly during most of 2008. Somewhat worrying for 2009, the deficit of around 58,000 less cars sold in 2008 than in 2007 only formed during the final quarter of the year. However, it should be noted that 2007 had been, until 2008, the worst year for car sales in Germany since reunification in 1990.
There was no change in the car manufacturers represented on the list of top ten best-selling car marques in Germany in 2008 but there were minor changes in relative positions. Opel continued its recent mediocre performance and slipped down one position to allow BMW (including Mini) to become the third strongest selling passenger car manufacturer in Germany. Toyota (including Lexus brand cars) slipped two places down the list allowing Renault (including Dacia) and VW-owned Skoda to move up one place each.

  • Renault, helped by its low-priced Dacia brand, became the top car importer into Germany in 2008.
Mixed Fortunes for Japanese, German, and Italian Marques

Of the major passenger vehicle manufacturers selling at least 30,000 cars each in Germany, Toyota had by far the worst performance in 2008. Toyota sold almost 37,000 fewer cars in Germany in 2008 compared to 2007 – a 27% drop. Other Japanese car producers had mixed fortunes in Germany in 2008 – Mazda and Honda saw a drop in sales while Nissan and Suzuki saw sales increase.
German car producers had a relatively flat year although supermini car producer Smart could increase sales by almost 6%. In contrast to the British car market, where a strong euro and weak pound saw French manufacturers loosing sales heavily, Peugeot, Renault, and Citroen saw an increase in sales in Germany in 2008.
The best improvement on the German market, however, was made by a resurgent Fiat. The Italian producer of mostly compact vehicles increased sales by almost 20%.

  • In 2008, the VW Golf remained Germany’s favorite car model by far and easily maintained its traditional position at the top of the list of the best-selling cars in Germany.
 
Interesting.

It amazes me the VW Group brands (VW, Audi, Skoda, SEAT) sold over a million cars in Germany alone. A million cars. That's double South Africa's passenger car market (excludes pick-ups and commercial vehicles). Astounding - for such a geographically small country.

I also like this comment:

In 2008, the VW Golf remained Germany’s favorite car model by far and easily maintained its traditional position at the top of the list of the best-selling cars in Germany.

Yip. Now does that go some way to explain why all Golfs - past and present - end up looking like... erm, Golfs?

Icons. Don't mess with them.
 
^ Yeah, I'd love to see a breakdown of the different models' sales figures.

I'm guessing that the mainstay of the BMW range (the 3er) is under heavy pressure from the A4 and C-Klasse. Despite its king-of-the-segment image, I have a feeling that in Germany - like here in SA - more and more buyers are opting for the direct competition.

So, if you not really winning in the segment you do best, then it's unlikely, in my opinion, that you'll be making inroads at the upper end of the market. Again, just guessing - it's not like I'm totally hooked up with the car buying tendencies of the German public.
 

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