Yperion
Cornering Kingpin
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- Name
- Yannis
Lexus LS 460 has the emotional appeal of a public golf course. -
...You can cite all the ways that Lexus is a great car -- best-selling luxury nameplate in the U.S. for six years running, perennially at the top of the J.D. Power heap in initial quality, vehicle dependability, customer satisfaction and return business -- and I'll tell you that none of that matters. Compared to luxury brands like Mercedes-Benz, Cadillac, BMW and Audi, Lexus has the emotional appeal of a public golf course.
Consider that in a survey of brands mentioned by hip-hop artists in the 2005 Billboard Top 20, Lexus didn't even crack the top 50. Mercedes-Benz was No. 1, with Cadillac (3), Bentley (4), Rolls-Royce (5) and Chevrolet (7) in the Top 10.
Meanwhile, the market for high-end, prestige-driven luxury goods is exploding: Donzi powerboats, dinners at Guy Savoy, Rolex watches, Angelo Galasso shirts. Americans spent an amazing/appalling $440 billion on luxury consumer goods in 2005, and much of that wound up in their driveways. Lexus' futurists expect the prestige luxury market -- code for the aforementioned Mercedes, BMW, Audi, Jaguar, Cadillac -- to grow 50 percent in the next five years...
...You can cite all the ways that Lexus is a great car -- best-selling luxury nameplate in the U.S. for six years running, perennially at the top of the J.D. Power heap in initial quality, vehicle dependability, customer satisfaction and return business -- and I'll tell you that none of that matters. Compared to luxury brands like Mercedes-Benz, Cadillac, BMW and Audi, Lexus has the emotional appeal of a public golf course.
Consider that in a survey of brands mentioned by hip-hop artists in the 2005 Billboard Top 20, Lexus didn't even crack the top 50. Mercedes-Benz was No. 1, with Cadillac (3), Bentley (4), Rolls-Royce (5) and Chevrolet (7) in the Top 10.
Meanwhile, the market for high-end, prestige-driven luxury goods is exploding: Donzi powerboats, dinners at Guy Savoy, Rolex watches, Angelo Galasso shirts. Americans spent an amazing/appalling $440 billion on luxury consumer goods in 2005, and much of that wound up in their driveways. Lexus' futurists expect the prestige luxury market -- code for the aforementioned Mercedes, BMW, Audi, Jaguar, Cadillac -- to grow 50 percent in the next five years...
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