Latest BMW Trademark Filings

[EnI]

Re: BMW Trademark Filings

The designation for "new Z8" and "new 8er" is not yet confirmed.

Z8, Z9, Z10, M8, M9, M10, 8-series, 9-series ... Who knows ...


*****

Yet I also found out BMW filed for another abbreviation:

SAS

So, beside SAV, SAC & PAS, BMW are now registering SAS as well.

Sports Activity Sedan ???





Or, Sophisticated Activity Saloon?

 

[bmer]

Re: BMW Trademark Filings

Yet I also found out BMW filed for another abbreviation:

SAS

So, beside SAV, SAC & PAS, BMW are now registering SAS as well.

Sports Activity Sedan ???





Or, Sophisticated Activity Saloon?

SAS only reminds me of Scandinavian Airlines System or Special Air Service...

 

[EMpower]

I thought it was Software.

 

[S'Pimp]

Re: BMW Trademark Filings

So what will the M9 be, Eni? Or is it just one of those "precaution measures"?

remember this Concept!

 

[EnI]

Some newly registred trademarks by BMW AG:

M10
M30
M33
M40
M50
M55
M60

It looks like BMW are just registering trademarks too similar to M1, M3, M4, M5 & M6.


But this one is more interesting:

sDrive (NICE classification: Transmission components, drives for engines.)

The new 7-speed DCT gearbox, the new 8-speed automatic, or the CVT used in Hybrid models?

 

[EnI]

Along with sDrive two other trademarks are in registration process:

eDrive

hDrive


eDrive as electricDrive, hDrive as hybridDrive ... ???



PS: BMW also owns rights for iDrive, MDrive, xDrive ...

 

[EMpower]

Cool! As long as there is no fDrive.

 

[EnI]

Cool! As long as there is no fDrive.

I guess that's open for the future ... fDrive as fusionDrive.

Yet I'm sure uDrive & vDrive will be filed for registration soon.
ultimateDrive & virtualDrive ...

 

[bmer]

How about dDrive as drunkDrive?

 

[EnI]

I got a hint one of those trademarks could be used for the upcoming AWS (all-wheel steering) system BMW & Continental have been testing in the new 7er & 5er.

 

[EMpower]

I got a hint one of those trademarks could be used for the upcoming AWS (all-wheel steering) system BMW & Continental have been testing in the new 7er & 5er.

You mean like the one Porsche 928 had.

 

[EnI]

You mean like the one Porsche 928 had.

I have no idea.

But just like DPC+xDrive system had been introduced to as "Dynamic xDrive", I guess this and some other new systems were hinted to me as "Adaptive Drive Ver. 2.0" - the system featured in the new F01 7er.

I can only guess ... Perhaps this AWS system is indeed a part of an active suspension (= Adaptive Drive Ver. 2.0).




I can only imagine the driving dynamics of a car featuring DPC active rear differential + xDrive + Adaptive Drive Ver. 2.0 + Active Steering Ver. 2.0 ... this paired with V8 bi-turbo engine, and 8-speed automatic gearbox (or even DCT one).

 

[PanterroR]

I can only imagine the driving dynamics of a car featuring DPC active rear differential + xDrive + Adaptive Drive Ver. 2.0 + Active Steering Ver. 2.0 ... this paired with V8 bi-turbo engine, and 8-speed automatic gearbox (or even DCT one).

Imagine a next 5er with all of this, with updated TT diesel engine with more than 300hp...

X5 is on the way and will remain for at least 2 years and i thought X6 would be the next car, but this what Eni said... In new 5er...

Regardless, i doubt i'll move back to saloon after X5...

 

[EnI]

Latest filings:

xDrive20
xDrive23
xDrive25
xDrive30
xDrive35
xDrive40
xDrive48
xDrive50
xDrive55

sDrive18
sDrive20
sDrive23
sDrive30
sDrive35

 

[bmer]

Latest filings:

sDrive18
sDrive20
sDrive23
sDrive30
sDrive35

Maybe I should play the lottery next week. This is what I said a week ago (in the Official X6 thread) :

I'm expecting the X5 and X3 soon to follow with the new naming policy. Maybe they have a similar thing for the Z4 as well, "Z4 sDrive30i" or something like that...

 

[EnI]

xDrive??d & xDrive??i models with AWD + DPC,

sDrive??d & sDrive??i models with RWD + DPC?





Could be ...

But why no V8 engines included in sDrive?? designations (... higher number is 35: I6 twin-turbo)???

 

[bmer]

But why no V8 engines included in sDrive?? designations (... higher number is 35: I6 twin-turbo)???

Just guessing but maybe they are not planning to make a Z-model above the Z4 but name them using just numbers (8er, 9er) Z8, Z10 etc. trademark filings being just precautions. If they use the 4.0 V8 it will probably be the Z4 M.

 

[vabboud]

sdrive designation could be for upcoming X1 which might have a RWD option only
i don't think the "whatever"Drive nomenclature would be used on anything other than SUV's

 

[bmer]

sdrive designation could be for upcoming X1 which might have a RWD option only
i don't think the "whatever"Drive nomenclature would be used on anything other than SUV's

Good thinking. I'm not too fond of this new naming policy so naturally I hope it doesn't get spread to other than X-models.

 

[EnI]

sdrive designation could be for upcoming X1 which might have a RWD option only
i don't think the "whatever"Drive nomenclature would be used on anything other than SUV's

hDrive is not a hard guess: Hybrid Drive
eDrive is more tricky: electric?, eco?, efficient?, energetic? Drive
xDrive is an AWD system

But what is sDrive? sportDrive, perhaps? RWD + DPC?

Or another AWD system (eg. for X1) which is shared with MINI? Highly unlikely, but possible.

Since X model without AWD sound like an oxymoron, and a total marketing irony: X models are designated X due to featuring xDrive AWD system. Just like in Audi case where eg. Q models indicate quattro.

As seen BMW decided to market & promote their xDrive AWD system more directly - to take on other branded AWD systems: quattro, 4-matic, 4-motion, SH-AWD, etc.

So, to this analogy sDrive is another special drivetrain system worthy of being specially marketed & promoted. IMO that's RWD + DPC configuration. While xDrive badge will be featured on vehicles when also DPC will be on board.