Latest BMW Trademark Filings

[Zafiro]

BMW Trademark Filings: M10, 555, Progressive Activity Sedan

BMW has filed for three interesting trademarks that give clues to its future product plans. They are: BMW M10, Progressive Activity Sedan, and BMW 555. The first appears to refer to a new high-performance model, while last clearly relates a new 5-Series variant. As for the new "PAS" — we're not too sure.

BMW M10

Insiders have long believed BMW to be working on a successor to the M1 mid-engine sports car, which was built between 1978 to 1981. A number of names have been rumored for the supercar, with "M10" recently appearing in the German press.

It turns out that might be the badge of choice, because BMW filed for a trademark on the name "M10" on July 18th, 2007.

BMW 555

BMW's trademark on the name "555" was 'published for opposition' on August 7th, 2007. That step usually indicates a company is actively pursuing the trademark with intentions of using it.

At first glance, 555 might seem to refer to a 5-Series sedan with a 5.5 liter engine, but it could also mean something different. BMW's 335, for example, has a 3.0 liter engine with the extra "5" representing its turbocharger, rather than another half liter of displacement.

Progressive Activity Sedan

Another new acronym from BMW? The automaker's new X6 is referred to as a "Sports Activity Coupe," which creates a less-than-ideal acronym — SAC.

Could BMW be considering a new marketing term for its four-door X6? Or perhaps the "Progressive Activity Sedan" is yet another new niche vehicle coming from BMW. Only time will tell.

 

[Tarek]

Re: BMW Trademark Filings: BMW M10

Holy crap M10,what is that? a nuclear submarine?

 

[Beemer B773ER]

Re: BMW Trademark Filings: BMW M10

Progressive Activity Sedan

Another new acronym from BMW? The automaker's new X6 is referred to as a "Sports Activity Coupe," which creates a less-than-ideal acronym — SAC.

Could BMW be considering a new marketing term for its four-door X6?

That's definately not going to happen since the X6 is going to be marketed as a Coupe, and not a Sedan.

As for the M10.. well well well.. let's just hope this will materialise into a mid-engine BMW sportscar. Just curious though, the CS Concept is going to end up being the new series, is there an M-variant planned for this car? .. if so, then maybe the car will not be labelled the 8series, but rather a 10series -- I can see the slogan already "4 doors, 2 numbers.. yet 1 car - the new 10 series".

 

[Centurion]

Re: BMW Trademark Filings: BMW M10

if so, then maybe the car will not be labelled the 8series, but rather a 10series -- I can see the slogan already "4 doors, 2 numbers.. yet 1 car - the new 10 series".

Same thing crossed my mind when I read the article. I just find it pointless to use the M-brand for one single car and model. Z is a much better choice for a unique super car.

 

[chonkoa]

Re: BMW Trademark Filings: BMW M10

Progressive Activity Sedan my interpretation: could be the RFK(F3/5) , I doubt if it will be the X6.
M10 pretty much speaks for itself.
555 could be 4.4/4.6/4.8 litre TT V8 in the 5 series.

 

[Tarek]

Re: BMW Trademark Filings: BMW M10

555 could be 4.4/4.6/4.8 litre TT V8 in the 5 series.

Yeah i think it's gonna be the current 4.8i with TT.As for the M10 wow i just can't wait to see what is that gonna be!

 

[NarutoRamen]

Re: BMW Trademark Filings: BMW M10

I'm probably wrong but I think PAS will probably be a CLS competitor.

 

[klier]

Re: BMW Trademark Filings: BMW M10

555 sounds very Subaru Impreza-ish:


If they are really going to use that name, it will most likely be the biturbo V8 (why is everybody saying it's a 4.8 biturbo all the time???)

M10 is a given: BMW supercar. That'll shut a lot of people here up. BMW can and will do all cars it seems.

Progressive Activity Sedan could be the Concept CS.
And it could be the V5/F5/whatever5.
NOT the X6. That's a 'coupe'

 

[chonkoa]

Re: BMW Trademark Filings: BMW M10

I'm probably wrong but I think PAS will probably be a CLS competitor.

Now that you mentioned that, the 555 or the PAS could very well be the CLS competitor.

 

[EnI]

Re: BMW Trademark Filings: BMW M10

555 ... BMW also registered eg 560, 435, 222, 623, 114, M2, M4, M7, M8, 845, 850, 860 etc names a while ago. Can mean nothing. Just a preventive registration ... just in case.



M10: an upcoming large 2-seater performance coupe - M coupe version of Z8 roadster. Developed by M GmbH as a stand alone model - with no "civil" variants. The model was previously labeled as Z9 / Z10 in my or Scott's posts.

No 9-series, or 10-series registered by BMW. Also no Z9 or Z10 trademarks owned by BMW..

A range of F series (from F2 to F9) also registered by BMW (the RFK cars - aka PAS - progressive activity sedans).



Progressive Activity Sedan: the F-series cars (aka RFK) - registered range from F2 to F9.



Yet the name "Sports Activity Coupe" is not registered by BMW at all.

BMW Active Hybrid is registered though.

 

[RICHBOY]

Re: BMW Trademark Filings: BMW M10

I love it! BMW's gonna move forward with there mid-engine supercar, I guess it will be a sad day for all the true BMW enthusiast who believe it doesn't fit there image!

 

[Beemer B773ER]

Re: BMW Trademark Filings: BMW M10

Thanks for filling in the blanks there Eni.. some great news! Especially the M10!!

I love it! BMW's gonna move forward with there mid-engine supercar, I guess it will be a sad day for all the true BMW enthusiast who believe it doesn't fit there image!

I'm not too sure any BMW enthusiast will find it a sad-day.. more likely the absolute opposite. BMW enthusiasts have always stood strong on the point that BMW has the ability to build a supercar, but they just don't want to at the moment. Now I guess BMW feel there is enough of a market for such a car (not to mention they've probably learned a hell of a lot from their F1 involvement).

It's more of a day to celerate than be sad if your a BMW fan.. and I think the positive reactions of those in this thread alone highlight that.

I'm damn sure happy BMW's making an M10... and just the simple thought that it will be completely in-house at M-division means NO COMPROMISE.

 

[EnI]

Re: BMW Trademark Filings: BMW M10

I'm damn sure happy BMW's making an M10... and just the simple thought that it will be completely in-house at M-division means NO COMPROMISE.

According to the info I'm getting M10 will actually be a "M coupe version of Z8".

Yet Z8 roadster will come with metal folding roof - just like MB SL. So, it will be a "CC". Therefore BMW are considering to offer a coupe variant (with fixed roof) as an M variant only - with no other engine variants. While the Z8 roadster / CC will come with several engine variants - incl. M.

Yet since M10 is considered to be a standalone model it is expected to be more hardcore than Z8 / Z8 M - much less compromised & much more exclusive & extensive use of lightweight materials.

A supercar? Not at all. Definitely not a mid-engine one.


......


Best comparison: M10 vs SL AMG BlackSeries.

 

[Nikos120i]

BMW M10, 555 and "Progressive Activity Sedan" on the way

I guess the BMW M10 supercar is a reality...

"
BMW Files For Three New Trademarks

German car maker BMW have filed for three new trademarks, hinting at potential future production model or design study designations, reports car enthusiast website leftlanenews.com. Trademarks of 'BMW M10', 'BMW 555' and 'Progressive Activity Sedan' have all been registered. Upon first glance, you'd be forgiven for thinking that BMW have a high-performance "M" version of an oversized luxury sedan, a 5.5-litre 5-series and an until-now unsurfaced mould-breaking crossover vehicle in the pipeline - but all may not be as it seems.
BMW M10
Rumours of a spiritual successor to the BMW M1 of the late 70s flourished last year following the "leak" of information by an Italian tuning firm on a forthcoming V10-powered supercar from the German maker. And it would seem that substance has now been given to the tuner's claims. It had been maintained that they were to produce a 214 mph supercar based on BMW's forthcoming M10, seeing showroom floors by the end of 2009.
BMW 555
According to leftlanenews.com, the '555' trademark was 'published for opposition' back in August, which tends to indicate a strong indication as to the use of a trademark. In regard to its use, there are two likely options. The newly-registered trademark may very well refer to a forthcoming 5-series featuring a 5.5-litre output, although it may also signal a turbocharged version of the 5-series' existing 5.0-litre engine. The designation would therefore follow suit with BMW's 335, which is powered by a turbocharged 3.0-litre unit.
Progressive Activity Sedan
The more ambiguous registration is this, the 'Progressive Activity Sedan'. BMW presently refer to their upcoming X6 SUV as a 'Sports Activity Coupe', so unless the name got the boot after its Frankfurt premiere, that designation is likely to stay - if only for marketing purposes. It could however signal the naming strategy for the forthcoming 5-series based V-Series, captured by our spies only last week. Or, dare we say it, BMW have yet another new mould-breaker up their sleeves?"



BMW Files For Three New Trademarks

 

[Alwing]

Re: BMW M10, 555 and "Progressive Activity Sedan" on the way

An impression of the M10.
Using the V10 M-engine with a poweroutput speculated around 520-530 HP.

 

[EnI]

Re: BMW Trademark Filings

Some latest trademarks registered by BMW in US (beside 555, M10, Progressive Activity Sedan):

M9

PAS (this time as abbreviation)



Btw, I also found out BMW still own Isetta trademark.

Now I'm 200% sure Isetta (smart rival) brand will be revived. Especially with BMW plans offering "new urban mobility solutions" under a new brand, and (confirmed by D. Zetche in his latest interview) BMW interest in all electric & hybrid Smart platform.

 

[EMpower]

Re: BMW Trademark Filings

Seems like M family is growing fast.
From: M coupe, M3, M5, M6,
To: M coupe, M1, M3, M5, M6, M9, M10, X6M (did I miss anything?)

 

[SCOTT27]

Re: BMW Trademark Filings

http://forum.e46fanatics.com/attachment.php?attachmentid=150763&stc=1

Why do people keep referring to and posting this ? When anybody who knows that it is a manipulated Ferrari ??

BMW are not offering a mid or rear engined supercar because there is no need and we have no need for such a model.

The only car that will be a carbon copy of the looks of the BMW CS Concept will be the production model of the BMW CS Concept.
BMW as a design led company have now distanced their selves from the one look for all models and we have no intentions to return to that era just to please journalists and traditionalists.

 

[EnI]

Re: BMW Trademark Filings

Seems like M family is growing fast.
From: M coupe, M3, M5, M6,
To: M coupe, M1, M3, M5, M6, M9, M10, X6M (did I miss anything?)

M2 & M4 trademarks are also registered.
Such range registration (eg. X, F, M) are usually just a precaution measures. Same case with every possible engine designation: eg. x16, x18, x20, x22, x23, x25, x28, x30, x32, x33, x35, x36, x40, x42, x45, x48, x50, x55, x60, x66, x70 etc.

 

[bmer]

Re: BMW Trademark Filings

So what will the M9 be, Eni? Or is it just one of those "precaution measures"?