Reskinned models is the future for the flagship brand. It’s easier, better for exclusivity and less capital efficient to increase revenue by producing more expensive models than increasing production capacity by 25%.
Automobili Lamborghini S.p.A. is an Italian manufacturer of luxury sports
cars and SUVs based in Sant'Agata Bolognese. It was founded in 1963 by Ferruccio
Lamborghini (1916-1993) to compete with Ferrari. The company is owned by the
Volkswagen Group through its subsidiary Audi.
Official website: Lamborghini