Kia Kia to rival Audi TT with 2009 model


Kia, formerly Kyungsung Precision Industry and Kia Motors Corporation, is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. Founded in 1944, it is South Korea's second-largest automobile manufacturer, after its parent company, Hyundai Motor Company. Official website: Kia
It is, by the way, an old trick in the marketing playbook to draw comparisons between lower tier brands and luxury brands to create buzz and change perceptions.

This strategy is currently being employed by Hyundai's new Santa Fe campaign where they draw comparisons with the Land Rover LR3 and BMW X3.

it's called stimuli generalization.

from the picture, it looks like an ugly car with cool LED light, which probably won't make it to the production model, so the production model will just be an ugly car.
 
I'm really in eager anticipation of new Euro-designed KIAs.

Why?

Recently Schreyer (KIAs Euro design chief; ex Audi design chief) lured many young & talanted VW and Audi designers into his KIA Euro-design team.

One name is especially worthy to be mentioned: Robert Lesnik - the man responsible for current VW exterior design - especially face & rear (Concept R, Concept C, Eos, Passat). Same guy also designed exterior of VW IROC Concept / upcoming Scirroco.

With recent changes in VW organizational structure (new CEO, new bosses, new design directions etc) many young designers & junior managers left VAG, since their ideas & solutions were overridden by (new) senior executives.

Yep, under Schreyer's command KIA's Euro-design center is becoming one 'helluva' design team. ;) :D

:banana:

I really do hope KIA executives will give this design team a chance, and realize all the fresh ideas. :eusa_pray
 

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