1 Series “Kermit The Frog” Drifting In His BMW 1 Series TV Add

[Zafiro]

VIDEO

 

[wltsm]

Hilarious!

So what does Kermit the frog have to do with the 1er?

What ever will the marketing people think of next!

 

[Zafiro]

Hilarious!



What ever will the marketing people think of next!

me driving naked in one of their ads?

 

[wltsm]

me driving naked in one of their ads?

Is that to attact more woman , or men to the brand?

Or is it that they can't keep up with demand, so want to deter some buyers?

 

[EnI]

Hilarious!

So what does Kermit the frog have to do with the 1er?

What ever will the marketing people think of next!

Kermit the Frog has been a main campaign character from the beginning / 1er launch. Along with a slogan: "Principle Of Joy".

Purpose: to position a car as a fun vehicle that brings a driving joy. Kermit was there to represent the fun / joy - it is a very cute character. Also the targeted customer base were 25-35yr old people: the ones who enjoyed the Muppets in their childhood.

 

[wltsm]

Kermit the Frog has been a main campaign character from the beginning / 1er launch. Along with a slogan: "Principle Of Joy".

Didn't know that, must have not been part of the advert campaign in the UK!

 

[EnI]

Didn't know that, must have not been part of the advert campaign in the UK!

The campaign run in Germany and some other European countries.

HERE are the videos (adds, making off, etc).

 

[Alx]

Very cute.... Everyone loves Kermi....

 

[wltsm]

The campaign run in Germany and some other European countries.

HERE are the videos (adds, making off, etc).

That is a hilarious site, you guys should check it out if you haven't seen the adverts! I still can't stop laughing!

 

[EnI]

That is a hilarious site, you guys should check it out if you haven't seen the adverts! I still can't stop laughing!

That "drifting" add is running now in an updated version:

Kermit drifts in 1er on a sand. He stops, lowers the window, breathes heavily, saying wows, he is visually amazed by the car, he kisses the steering, looks in the camera & laughs in his specific way, finally he drives away very quickly - goes to enjoy the car some more.

 

[wltsm]

I wanna see one, where it says driving the car gets you chicks!

Then Mrs Piggy gets in the car!