JLR makes loss as sales slide

[JLBM]

Jaguar makes loss as sales slide 13%

In my opinion, cutting back on investment will just accelerate the slide..

 

[LaArtist]

No wonder.
My cousin is in the market for a new suv so we went out last week and tried a couple.
He decided on the cayenne e hybrid. Very different from my panamera btw but that’s for another thread.

For some damn reason we went into land rover and drove the Range Rover hybrid big ass full thingy. And my god it’s such a piece of shit, I don’t understand what the hype is.
It was riding on air suspension and it’s more wobbly than my w124 Benz.
And that’s ok i guess, but the fun part is that it’s uncomfortable as hell. Bumpy like a x5 M. As if it rides on leaf suspension. Amazing !

Worst car I’ve driven in a long time and it’s like 150k.

Oh and there wasn’t a couple of velars in the show room, crap! Those round dials on the glas surface have quality feel of a Pringle’s lid.

All hype!

 

[Merc1]

A Pringles lid lol.

M

 

[SKY]

@LaArtist, how does the interior quality of the Velar compares to that of a Cayenne? Do you have any input on this?

 

[SCOTT27]

Because the Velar's uniqueness has spread throughout the line it lost its sheen. Here's hoping the SVR and Electric Velar bring that back.

 

[martinbo]

No surprises here, sadly. Just look at the new Disco and see how much it misses the mark set by its iconic predecessor as an example. Besides the I-Pace, the entire Jaguar range is outdated and uncompetitive - particularly the four door sedans. Land Rover is down to just two models with little encouraging news about the forthcoming Defender replacement.

 

[Serpens]

I'm hardly surprised. Nothing in the Jaguar lineup is worth a second look besides the I-Pace, and the Velar really isn't as special as the reviews made it sound. It looks better in pictures but there are some glaring faults in the interior quality imo.

As for the big daddy Range Rover, my partner likes his plenty although the infotainment drives me up the wall. It's slow to boot, laggy, and the touch screen controls (bottom and upper dash) are convoluted. I find the ride quality to be fine, although it seems to handle big bumps better than smaller ones.

 

[Mr. Mercedes]

How will the British jurnos spin this?

Hopefully Land Rover Australia will realise they're about $20-$30k overpriced.

The Velar is not nearly as ubiquitous as it should be by now.

Jaguar is completely off the pace interior wise.

 

[LaArtist]

@LaArtist, how does the interior quality of the Velar compares to that of a Cayenne? Do you have any input on this?

It doesn’t compare at all. The cayenne is what it looks like , solid and very upmarket.
The velar looks the part but it’s just crap.

 

[Merc1]

Does anyone have sales breakout? I would be that Jaguar is the problem moreso than Land Rover. There isn't a Jaguar vehicle outside of the F Type I would even look at. The F-Pace SVR and the I-pace are honorable mentions. Their cars are hopelessly outclassed by the Germans and the Asians. I would bet that it's Jaguar not pulling it's weight because the world is SUV nuts so Land Rovers should be selling in big numbers.

M

 

[Serpens]

Does anyone have sales breakout? I would be that Jaguar is the problem moreso than Land Rover. There isn't a Jaguar vehicle outside of the F Type I would even look at. The F-Pace SVR and the I-pace are honorable mentions. Their cars are hopelessly outclassed by the Germans and the Asians. I would bet that it's Jaguar not pulling it's weight because t...

I’ll post one when I have time. Jaguar is certainly the issue, but Land Rover’s mainstream models aren’t flying off shelves. Neither the Discovery nor Discovery Sport sell over a 1000 units a month with any regularity. Meanwhile Mercedes can sell 6000+ GLCs and ~4000 GLEs a month.

 

[SCOTT27]

Will they blame Brexit? Rather than themselves?

 

[Centurion]

Will they blame Brexit? Rather than themselves?

Brexit has nothing to do with this.

The sales drop is mainly to do with fall in Chinese demand but compounded by the industry wide drop in diesel sales and off course WLTP halting production of petrol cars for several weeks.

Last but not least the XE, XF and XJ are not pulling their weight.

 

[Deleted member 1071]

JLR spokepersons as well as Ian Callum himself have been recently haralding the BEV Jaguar XJ successor. It all sounds very exciting. However, recalling the brouhaha in 2009 regarding the current XJ...and the end result in commercial terms, I am admittedly skeptical.

 

[tristatez28lt1]

Brexit has nothing to do with this.

The sales drop is mainly to do with fall in Chinese demand but compounded by the industry wide drop in diesel sales and off course WLTP halting production of petrol cars for several weeks.

Last but not least the XE, XF and XJ are not pulling their weight.

Actually JLR has been doing very well with WLTP certifications and their emissions team is on point. See the chart below.

Jaguar is the problem here. Tata has been losing money on them for years. LR and RR don’t have the strength to pull them out of the hole at the moment. The new Evoque can’t come soon enough.

 

[KiwiRob]

Because the Velar's uniqueness has spread throughout the line it lost its sheen. Here's hoping the SVR and Electric Velar bring that back.

Pot meet kettle. That's the same problem BMW's have, same sausage different size.

 

[martinbo]

Pot meet kettle. That's the same problem BMW's have, same sausage different size.

Oh come on. You can't logically draw comparisons between the two makers based on your perception of aesthetics. BMW do not have the same problem that's the point of discussion here: they are not posting losses. JLR's biggest problem lies in the fact that, under the skin, their products are not keeping apace of their cosmetic improvements. And the car buying public is starting to realise this.

Jaguar is the problem here. Tata has been losing money on them for years. LR and RR don’t have the strength to pull them out of the hole at the moment. The new Evoque can’t come soon enough.

Quite interesting to note then, with all of us criticising Jaguar (incl. yours truly) that they're the brand posting positive year-on-year gains. Who would've thought.

 

[Centurion]

Quite interesting to note then, with all of us criticising Jaguar (incl. yours truly) that they're the brand posting positive year-on-year gains. Who would've thought.

Jaguar has posted growth because of the introduction of the F-Pace and E-Pace. It's good for the brand but it's also unhealthy in the long term to rely on SUV sales to make up for weak saloon and estate sales as well as non-existent revenue from hatchbacks.

However a big facelift for the XE and XF is around the corner and hopefully a refreshed exterior, interior and price mix could lift the sales. The sedans drive well and the new 2L petrol engine is competitive. There's hope!

 

[kras1]

He decided on the cayenne e hybrid. Very different from my panamera btw but that’s for another thread.

For some damn reason we went into land rover and drove the Range Rover hybrid big ass full thingy. And my god it’s such a piece of shit, I don’t unde...

Guess it’s all about perspective and preference. I’ll take the RR (sport and/or full size) any day over the Cayenne. I have the opposite opinion that outside of driving dynamics, there is no reason to buy a Cayenne. The interior is not special enough and it’s little brother, the Macan drives better at a lower price. [You couldn’t pay me enough to be suckered into buying a Panamera either.]

A friend recently traded her in previous gen Cayenne for a Velar after passing on the new Cayenne. She loves her Velar.

Jaguar is driving the loss for sure!!

 

[Serpens]

Quite interesting to note then, with all of us criticising Jaguar (incl. yours truly) that they're the brand posting positive year-on-year gains. Who would've thought.

As you will see below, doesn't look like that'll be the case for them this year in the U.S.

Jaguar has posted growth because of the introduction of the F-Pace and E-Pace. It's good for the brand but it's also unhealthy in the long term to rely on SUV sales to make up for weak saloon and estate sales as well as non-existent revenue from hatchbacks.

However a big facelift for the XE and XF is around the corner and hopefully a refreshed exterio...

I seriously doubt those facelifts are going to keep pace with what the Germans have available now. And the E-Pace and F-Pace haven't masked Jag's failings this year, which is worrying.