The most interesting stuff:
1.) BMW AG will still grow (sales, revenues, profit, ...). There is a plan sales in 2010 will hit 1,6 million units (BMW, MINI, RR).
2.) There is a plan to increase productivity / efficiency for 5% a year in the next 5-year period! Eg. make production & purchasing even more effecient!
(Comment: now you know why Reithofer - a production specialist - was named a CEO, and Draeger - a purchasing specialist - named a Chief of Development).
3.) There is no plan & no need for job-cutting.
3.) Products will be developed in a way to be able to get more variations out of same platform / model (eg. new 1er / 2er variations).
4.) BMW will issue more new models, and more quickly then before.
(Comment: Reithofer actually admitted previous board leading by Panke introduced not enough new models - or issued them too slowly!)
5.) MB is still a main competitor, but also Audi is taken seriously in Europe & Asia, and Lexus in USA.
6.) BMW AG will retain most production facilities in Germany. New facilities will follow the markets (building new plants where the biggest markets for specific models are).
7.) Also after sales services very important for the future growth.
8.) BMW will not stand still, but react to competition. Competition is good, and makes products & company better.
9.) BMW will follow EfficientDynamics philosophy. Also a Hybrid will be offered in the near future (USA), but together with ultra-efficient combustion engines (eg. with HPI direct injection, Stop &Go system, Brake Energy re-generator).
10.) Reithofer thinks good management has to satisfy 3 parties equally: customers, shareholders, and employees. And he will strive to follow this philosophy.
