What can Porsche drivers expect from the interior of the future? A vision of the day after tomorrow.
To shape the future, Porsche designers cross boundaries. They take the best from traditions and origins – the brand essence, the values that have made the company successful. At the same time, they boldly add something new. To do so, they study people and their habits in general and Porsche drivers in particular. “In the past, we used to type our destination into the navigation system before a journey. Today, we prepare the route on our smartphones while sitting on the sofa, and then send it to the car.” For Ivo van Hulten, director of user experience design (UX), the possible has long been taken for granted. At the Weissach Development Centre, UX stands for everything you can experience in and with a Porsche. It’s about a desire for convenience, flexibility and timeliness – condensed into a brand experience
Porsche Newsroom
