Osnabrueck
G-Class Explorer
Congrats on the purchase!![]()
He didn't actually buy anything Ca. He was being facetious with the title of this thread.
Congrats on the purchase!![]()
...I will never buy a watch with bracelet! I just don't like it. I want to feel leather around my arm![]()
Lu, Rolex is by no means an exclusive brand. They produce anywhere from 700,000 to 900,000 watches annually, and if you hang in certain circles you'll quickly notice that Submariners and Datejusts are nearly dirt common.
Ever since the 80s, Rolex has successfully been able to push an image of boutique craftsmanship onto their mass-produced wares, and middle-class professionals who have just arrived spring for them like scout badges. For the most part, they're finely crafted watches (Rolex automatic movements are some of the most reliable in the business), and the Rolex brand has a very strong pedigree, but they're by no means in league with Rolls Royce.
A proper RR tie-in brand should at least be a top-tier brand like Lange & Sohne. Even better would be connoisseur's brand like Philippe Dufour.
Then again - the new Rolls Royce is so synonymous with celebrity and new money that Rolex could be a more appropriate tie-in than I give it credit for. It shouldn't be though.
There are tons of new millionaries who have picked up a Phantom. That is the reason why I don't think RR is more exclusive than Rolex.
Lu - Hundreds of thousands of Rolexes are sold every year whereas RR sells only a few hundred cars in the same period of time. Rolex and Rolls Royce are aligned in the sense of hip-hop junk culture, but are definitely not aligned in the sense of their consumer base.
Let me put it another way, a Rolex partnership would be to the detriment of Rolls Royce. Rolex is a "luxury pop brand" synonymous with middle-class connsumerism, and projects an image RR is keen to avoid. In short, it's beneath them. There are plenty of A-list watch brands like Breguet, Patek Philippe and A. Lange & Sohne that are very well known and could build a positive relationship with Rolls Royce.
Come think, the perfect fitting for Rolex would be a partnership with Jaguar. Both brands are virtually laser-beamed towards the same audience.
...I doubt that Rolex would want to have anything to do with a brand which is on the edge of collapsing.
Rolex = upper middle class
RR = The creame of the society.
To say that Rolex is not up to par with RR is just wrong in my opinion. As Osna has said, Rolex is solidified in time as the best watch maker. Omega and others can come close, but they will always be second, even if it is a matter of degree. They are truly the best watch maker because they got their first.
Woah, Michael! That's the opposite of what I said.
The gist of my past dozen or so posts was that Rolex is perceived by the public at large as the "world's best watchmaker" because they don't know any better.
The Rolex brand has many feathers in its cap (perhaps most compelling is the Submariner story and the development of mass-produced automatic movements), but by no means does Rolex sit atop the totem pole of fine luxury watches.
Since Rolls Royce is the ultra-luxury car brand of record, so should they be mated with brands of equal stature. Rolex just isn't in that league.
this is the one that my father has:
To say that Rolex is not up to par with RR is just wrong in my opinion. As Osna has said, Rolex is solidified in time as the best watch maker. Omega and others can come close, but they will always be second, even if it is a matter of degree. They are truly the best watch maker because they got their first.
How is Rolex not on top? I mean, some argue that Rolex is essentially like MB. The name is the keeps them alive in times of hardship whether it be company issues or quality issues. All in all, I think the Rolex has been presistent in keeping their image and quality alive. What happened with the Submariner?
Nevertheless, Osna if they paved so many roads with the Submariner, as I have understood from you posts, what is so wrong with them after all.
I retract my statement that they are the best. I don't know what I was thinking. Paneri is a favorite of mine that is incredible to say the least in my opinion.
Looks like we're in agreement then. Rolex really is an impressive company and has been instrumental in the development of the modern wrist-watch. My problem is that the exclusivity, craftsmanship and overall status of their watches is often misunderstood by the general public.
Panerai is a different story. I like the legacy of the brand, but really don't care for how its been managed since they were bought by the Vendome Group.
I would love to have a vintage Panerai diver. (Trivia - Panerai used Rolex movements)
The Panerai that is used in After the Sunset with Pierce Brosnan is beautiful. I would love to have that watch, however, I don't think I can afford it, at least for a while. I have my eyes set on the Bond seamaster. I have had it set on that watch for the longest time.
Small wrists need not apply. Those Panerai's are massive (although certain models can be had in reduced size).
If you hover on Ebay long enough you could probably score the Seamaster you want for a totally reasonable price. I just saw a Planet Ocean Seamaster sell for a deep discount the other day.
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