Jonathan19
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Ferrari is set to unveil the technical heart of its first electric car, the Ferrari Elettrica, tomorrow, with a full presentation scheduled for the spring of 2026.
Ferrari Luce
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Jonathan19
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Jonathan19
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I'm really not impressed by the specs of this electric Ferrari. Ferrari is announcing 2300kg but says it will 'feel' like 400kg less (I'm having trouble understanding that). I like that they didn't put a 'fake sound' in the car, opting for a more 'mechanical' solution. I'm waiting to see the design, but I'm not hyped.
I agree, I want to see the design as it’s posed to be the GTC4Lusso successor. Interesting that Ferrari changed their goal from 40% to 20% electric by 2030. I think for owners it could be a good addition to a collection. Still special and Ferrari but daily useable and super smooth.
Centurion
Apex Apex Predator
I like:
-Modular battery with replacability in mind.
-Use of paddles for increasing power or region. This is a good way to modulate power and make the car more engaging rather than a point and squirt car that gives you everything at once.
Just like how Porsche managed to sell alot of Taycans to people who were desperate for a GT3 or GT4.
Jonathan19
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Jonathan19
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Ferrari Luce: Revealing interior & interface design – and the name that launches a new segment for Ferrari
‘Luce’ is more than a name. It is a vision. When Ferrari speaks of Luce, it is not defining a technology, but a philosophy: electrification as a means, not an end – a new era where design, engineering and imagination converge into something that did not exist before. Simple, pure and evocative, Luce becomes a symbol of clarity and inspiration, expressing Ferrari’s approach to innovation: uncompromising vision, transparent design, silent energy that is felt in every fibre, and form shaped by function.
This new naming strategy reflects how the Ferrari Luce marks a significant addition to the Prancing Horse’s line-up, embodying the seamless expression of tradition and innovation. With its cutting-edge technology, unique design and best-in-class driving thrills, it unites Ferrari’s racing heritage, the timeless spirit of its sports cars, and the evolving reality of contemporary lifestyles. It testifies to Ferrari’s determination to go beyond expectations: to imagine the future, and to dare. Because leading means illuminating the path ahead – and Luce embodies that mindset.
The launch was hosted in San Francisco by Ferrari and LoveFrom, the creative collective founded by Sir Jony Ive with fellow designer Marc Newson, which has been collaborating with Ferrari for five years on every dimension of the new car’s design. A global centre for technology and design, San Francisco has long been home to the world’s most innovative user experience and interface design.
Ferrari’s decision to conceive this car with LoveFrom is a deliberate expression of the marque’s vision for the future: a car that honours Ferrari’s legendary heritage while challenging conventions and reimagining every detail, from materials and ergonomics to the interface and the overall user experience. LoveFrom was given the creative space to define the project’s design direction from the outset to translate a new, cross-disciplinary design language into an authentic Ferrari experience.
The major interior components offer a first, tangible insight into the design philosophy behind the new Ferrari Luce, where innovation meets craftsmanship and cutting-edge design. The team focused on perfecting and refining every solution to its purest form – not to reinvent what already works, but to create a new, carefully considered expression of Ferrari, built for a world where interaction is increasingly meaningful.
In the development phase, LoveFrom worked with the Ferrari Styling Centre, led by Flavio Manzoni, evolving the concept with respect for its original intent, while ensuring every solution met Ferrari’s functional targets, packaging constraints and homologation requirements for a production road sports car.
The cabin is conceived as a single, clean volume, with forms simplified and rationalised in the service of driving, creating an environment that feels calm, focused and spacious. Hardware and software were developed together, so the physical architecture and the interface behaviour feel harmonious. Essential elements such as the binnacle, control panel and central console are self-contained and clearly organised around inputs (controls) and outputs (displays).
This holistic approach is driven by extraordinary care and purposefully shaped by some of the most influential minds in technology design. Every component has been designed and engineered with the same attention and precision, quietly and purposefully functional. Everything integrates seamlessly, forming a unified aesthetic and functional whole that preserves and intensifies the emotional thrill of driving a Ferrari.
Production processes were also carefully considered, with sophisticated manufacturing technologies applied to ensure that every material is presented in its most noble form. This gives both a modern and timeless feel, with materials that are not just luxurious, but genuinely authentic – demonstrating Ferrari’s dedication to quality, innovation, and the enduring value of craftsmanship.
Materials were chosen for their durability and integrity. The designers embraced aluminium for its suitability for precision machining, with engineered components that celebrate the quality and beauty of the material. The aluminium is 100%-recycled aluminium alloy meticulously machined from solid billets using advanced 3- or 5-axis CNC technology, then subjected to a state-of-the-art anodisation process. This treatment creates an ultra-thin, hexagonal cell microstructure on the surface, ensuring exceptional resistance, hardness, and a refined micro-texture. The result is a finish with a deep, enduring colour that remains vibrant over time. Glass is precision-milled Corning® Fusion5® Glass, which is durable, scratch resistant and has high visibility.
Ultimately, the design of the Ferrari Luce’s interior is a synthesis of meticulous craftsmanship, respect for tradition, and thoughtful innovation. It offers a new choice for Ferrari enthusiasts – one that honours the past while embracing the future, and exemplifies the brand’s enduring commitment to quality, performance, and cultural significance.
- Ferrari introduces the interior and interface of the new Ferrari Luce, with every element deeply considered to enable functional, intuitive interactions and a thrilling driver experience.
- Hosted in San Francisco, Ferrari shared key interface components combining precision-engineered mechanical buttons, dials, toggles and switches with multifunctional digital displays.
- The name (meaning ‘light’ or ‘illumination’ in Italian) signifies the brand’s unwavering focus on the future and new naming strategy for an important addition to the Ferrari range.
- LoveFrom, a creative collective founded by designers Sir Jony Ive and Marc Newson in San Francisco, has been collaborating with Ferrari on every dimension of the Ferrari Luce's design.
- In October 2025, the technology underpinning the car was unveiled in Ferrari’s e-building in Maranello. The third and final phase, including the exterior reveal, of the launch will be hosted in Italy in May 2026.
‘Luce’ is more than a name. It is a vision. When Ferrari speaks of Luce, it is not defining a technology, but a philosophy: electrification as a means, not an end – a new era where design, engineering and imagination converge into something that did not exist before. Simple, pure and evocative, Luce becomes a symbol of clarity and inspiration, expressing Ferrari’s approach to innovation: uncompromising vision, transparent design, silent energy that is felt in every fibre, and form shaped by function.
This new naming strategy reflects how the Ferrari Luce marks a significant addition to the Prancing Horse’s line-up, embodying the seamless expression of tradition and innovation. With its cutting-edge technology, unique design and best-in-class driving thrills, it unites Ferrari’s racing heritage, the timeless spirit of its sports cars, and the evolving reality of contemporary lifestyles. It testifies to Ferrari’s determination to go beyond expectations: to imagine the future, and to dare. Because leading means illuminating the path ahead – and Luce embodies that mindset.
The launch was hosted in San Francisco by Ferrari and LoveFrom, the creative collective founded by Sir Jony Ive with fellow designer Marc Newson, which has been collaborating with Ferrari for five years on every dimension of the new car’s design. A global centre for technology and design, San Francisco has long been home to the world’s most innovative user experience and interface design.
Ferrari’s decision to conceive this car with LoveFrom is a deliberate expression of the marque’s vision for the future: a car that honours Ferrari’s legendary heritage while challenging conventions and reimagining every detail, from materials and ergonomics to the interface and the overall user experience. LoveFrom was given the creative space to define the project’s design direction from the outset to translate a new, cross-disciplinary design language into an authentic Ferrari experience.
The major interior components offer a first, tangible insight into the design philosophy behind the new Ferrari Luce, where innovation meets craftsmanship and cutting-edge design. The team focused on perfecting and refining every solution to its purest form – not to reinvent what already works, but to create a new, carefully considered expression of Ferrari, built for a world where interaction is increasingly meaningful.
In the development phase, LoveFrom worked with the Ferrari Styling Centre, led by Flavio Manzoni, evolving the concept with respect for its original intent, while ensuring every solution met Ferrari’s functional targets, packaging constraints and homologation requirements for a production road sports car.
The cabin is conceived as a single, clean volume, with forms simplified and rationalised in the service of driving, creating an environment that feels calm, focused and spacious. Hardware and software were developed together, so the physical architecture and the interface behaviour feel harmonious. Essential elements such as the binnacle, control panel and central console are self-contained and clearly organised around inputs (controls) and outputs (displays).
This holistic approach is driven by extraordinary care and purposefully shaped by some of the most influential minds in technology design. Every component has been designed and engineered with the same attention and precision, quietly and purposefully functional. Everything integrates seamlessly, forming a unified aesthetic and functional whole that preserves and intensifies the emotional thrill of driving a Ferrari.
Production processes were also carefully considered, with sophisticated manufacturing technologies applied to ensure that every material is presented in its most noble form. This gives both a modern and timeless feel, with materials that are not just luxurious, but genuinely authentic – demonstrating Ferrari’s dedication to quality, innovation, and the enduring value of craftsmanship.
Materials were chosen for their durability and integrity. The designers embraced aluminium for its suitability for precision machining, with engineered components that celebrate the quality and beauty of the material. The aluminium is 100%-recycled aluminium alloy meticulously machined from solid billets using advanced 3- or 5-axis CNC technology, then subjected to a state-of-the-art anodisation process. This treatment creates an ultra-thin, hexagonal cell microstructure on the surface, ensuring exceptional resistance, hardness, and a refined micro-texture. The result is a finish with a deep, enduring colour that remains vibrant over time. Glass is precision-milled Corning® Fusion5® Glass, which is durable, scratch resistant and has high visibility.
Ultimately, the design of the Ferrari Luce’s interior is a synthesis of meticulous craftsmanship, respect for tradition, and thoughtful innovation. It offers a new choice for Ferrari enthusiasts – one that honours the past while embracing the future, and exemplifies the brand’s enduring commitment to quality, performance, and cultural significance.
klier
Premium
This pic here shows how clean, different and quite frankly fantastic it looks:
Minimal design, digital yet analog, awesome grab handle. Retro with a modern twist.
Autocar reports that the 10" central display is actually movable. Which makes it even better. And the anodised aluminium surrounds look super premium.
Minimal design, digital yet analog, awesome grab handle. Retro with a modern twist.
Autocar reports that the 10" central display is actually movable. Which makes it even better. And the anodised aluminium surrounds look super premium.
Design FIRST
G-Class Explorer
This pic here shows how clean, different and quite frankly fantastic it looks:
Minimal design, digital yet analog, awesome grab handle. Retro with a modern twist.
Autocar reports that the 10" central display is actually movable. Which makes it even better. And the anodised aluminium surrounds look super premium.
Now this is genuinely impressive neo-retro.
klier
Premium
Ferrari Luce: Key interior features
Steering wheel
The three-spoke and thin-grip steering wheel is a reference to the Nardi design that was fitted to some of the most iconic Ferraris of the 20th century. Indeed, it's said to be inspired by Ive’s personal 250 Europa from the 1950s.
It features lots of physical buttons, a manettino for each of the electric modes (which vary power output from 50-100%) and the powertrain settings (which adjust the car’s character and how its power is used), as well as paddles that manage torque.
At launch it will be covered in a smooth leather, rather than the Alcantara, which is traditionally used liberally throughout modern Ferrari interiors.
Touchscreen
The radical cabin is centered around an iPad-like 10in touchscreen. It's moveable via a chunky grab bar at the front, which is also designed to be used as a palm rest for when using the screen. At the bottom, physical switches control climate and media.
Ive said each feels different when used so the driver knows which one they are controlling without needing to take eyes off the road. Ferrari added that this creates “a compelling connection between driver and car”.
At the top sits a clock that features physical dials but a digital face, meaning it can also be switched to either a compass or a lap timer. Ferrari claims this was the piece of the cabin that took the most time to develop. Each hand is independently operated by its own three gears.
Instrument binnacle
The incredibly technical digital cluster is made up of eight different layers, of which the front two are separate (and bespoke) Samsung OLED screens. They are used to create a three-dial view: the middle one shows speed (and features a physical needle) and the other two are customisable based on the powertrain settings selected (for example, the left one can show regenerative braking and the right one can show the g-forces being pulled).
The black plastic-looking surface surrounding the dials is actually also an OLED screen that displays warning lights, turn-by-turn navigation and the shifting aid that is normally found at the top of modern Ferrari steering wheels. Why not just put it all on one screen? Ive said having two added more depth and was more interesting.
The binnacle is encased in the same anodised aluminium and is connected to the steering wheel column so both move as one, in an effort to improve visibility.
Center console, key and launch control
Designed to appear as if floating, the centre console is made up of a mix of leather and glass - the latter in both matt (for the most-used areas, to avoid fingerprints) and glossy finishes.
With an eye on functionality, there are two separate cubbies (one each for the driver and passenger), two cupholders, physical buttons for the boot operation and central locking and switches for all four windows attached to the console.
For rear passengers, a rear touchscreen gives a view of telemetry, such as speed, track time and more.
The key, made of the same aluminium and glass that adorns the rest of the cabin, has its own holder at the front of the console. It needs to be pushed into place for the car to start. The inverted-L-shaped shifter is also made of glass.
The launch control system is activated by pulling down on a grip that's located above the driver's head “like in a helicopter”. It's flanked by switches that control exterior lighting settings, such as the foglights.
Steering wheel
The three-spoke and thin-grip steering wheel is a reference to the Nardi design that was fitted to some of the most iconic Ferraris of the 20th century. Indeed, it's said to be inspired by Ive’s personal 250 Europa from the 1950s.
It features lots of physical buttons, a manettino for each of the electric modes (which vary power output from 50-100%) and the powertrain settings (which adjust the car’s character and how its power is used), as well as paddles that manage torque.
At launch it will be covered in a smooth leather, rather than the Alcantara, which is traditionally used liberally throughout modern Ferrari interiors.
Touchscreen
The radical cabin is centered around an iPad-like 10in touchscreen. It's moveable via a chunky grab bar at the front, which is also designed to be used as a palm rest for when using the screen. At the bottom, physical switches control climate and media.
Ive said each feels different when used so the driver knows which one they are controlling without needing to take eyes off the road. Ferrari added that this creates “a compelling connection between driver and car”.
At the top sits a clock that features physical dials but a digital face, meaning it can also be switched to either a compass or a lap timer. Ferrari claims this was the piece of the cabin that took the most time to develop. Each hand is independently operated by its own three gears.
Instrument binnacle
The incredibly technical digital cluster is made up of eight different layers, of which the front two are separate (and bespoke) Samsung OLED screens. They are used to create a three-dial view: the middle one shows speed (and features a physical needle) and the other two are customisable based on the powertrain settings selected (for example, the left one can show regenerative braking and the right one can show the g-forces being pulled).
The black plastic-looking surface surrounding the dials is actually also an OLED screen that displays warning lights, turn-by-turn navigation and the shifting aid that is normally found at the top of modern Ferrari steering wheels. Why not just put it all on one screen? Ive said having two added more depth and was more interesting.
The binnacle is encased in the same anodised aluminium and is connected to the steering wheel column so both move as one, in an effort to improve visibility.
Center console, key and launch control
Designed to appear as if floating, the centre console is made up of a mix of leather and glass - the latter in both matt (for the most-used areas, to avoid fingerprints) and glossy finishes.
With an eye on functionality, there are two separate cubbies (one each for the driver and passenger), two cupholders, physical buttons for the boot operation and central locking and switches for all four windows attached to the console.
For rear passengers, a rear touchscreen gives a view of telemetry, such as speed, track time and more.
The key, made of the same aluminium and glass that adorns the rest of the cabin, has its own holder at the front of the console. It needs to be pushed into place for the car to start. The inverted-L-shaped shifter is also made of glass.
The launch control system is activated by pulling down on a grip that's located above the driver's head “like in a helicopter”. It's flanked by switches that control exterior lighting settings, such as the foglights.
Design FIRST
G-Class Explorer
Hahahahahahhaha
So...you find that what has been coming from, for example, the Sindelfingen studios... somehow...better ? And if so...why ? Take your time contemplating it. I'll surely return with the question when the AMG.EA vehicles are officially presented to the public.
klier
Premium
Leave the kid alone, he's about to have a nap and these impulses don't help.
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Ferrari
Ferrari S.p.A. is an Italian luxury sports car manufacturer based in
Maranello, Italy. Founded in 1939 by Enzo Ferrari (1898-1988), the company
built its first car in 1940, adopted its current name in 1945, and began
to produce its current line of road cars in 1947. Ferrari became a public
company in 1960, and from 1963 to 2014 it was a subsidiary of Fiat S.p.A.
It was spun off from Fiat's successor entity, Fiat Chrysler Automobiles, in 2016.
Official website: Ferrari
Official website: Ferrari
