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All innovations featured here illustrate how Faurecia is able to combine its extensive design and engineering expertise to offer a new level of "premium" values which automakers' designers can then utilize in their creative visions for new products. As Faurecia's Industrial Design Vice President Andreas Wlasak puts it: "This is the first ever concept to bring all of Faurecia's disciplines into play. But it is not just a catalogue of features; it is an integrated statement of market understanding, product innovation and development competencies within a full-size concept car."
Faurecia's strategy - based on component platforms where invisible parts are standardized as much as possible - opens space and design freedom for automakers. By presenting a full vehicle concept, Faurecia is able to demonstrate its design and engineering expertise across its six product lines in a vehicle environment, as the end-user would experience it. Each innovation can be appreciated in its context.
Anticipating user needs and creating a dialogue with automakers
The Premium Attitude concept car is aimed at starting new dialogue with automakers' design, product planning and senior management departments before new vehicle projects are started. As Philippe Aumont, Vice President of Product Planning stresses: "Our concept is not trying to compete with our clients, but to act as an enabler of joint innovation development." The Tatra's classic sedan silhouette was chosen as the basis for the Premium Attitude because it offers a very similar interior space to a modern Mercedes-Benz E-Class, BMW 5 Series or Audi A6, and shows that such vehicle body types can still compete in terms of versatility and premium space, when developed intelligently. Furthermore, Premium Attitude emphasizes the increasing importance of vehicle interiors to offer more differentiation in an ever more fragmented automotive market.
This concept car is also a truly international project, encompassing Faurecia teams from France, the United States and Germany and involving Faurecia's expertise in the fields of industrial design, product planning, research & development and engineering.
For more details on Premium Attitude, download the complete press kit and photos from:
www.faurecia.com/press
Faurecia is one of the world's leading automotive equipment suppliers, specializing in six major vehicle modules: seats, cockpits, doors, acoustic packages, front ends and exhaust systems. In 2006, the Group posted sales of €11.6 billion. It has operations in 28 countries and employs 60,000 people at its 190 sites. Faurecia is listed on the Euronext-Paris
Source: Croatian Web Portal "Net.hr"
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