F10 535i vs. W212 E350 (Super)Test + More!


NarutoRamen

Kraftwagen König
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Ok, so I was invited by BMW's email to go to the Ultimate Driving Event. So, I signed up and of course got my point and shoot ready to go, since I don't have a DSLR.

When I get there, I had to check in and saw the 535i for the very first time. Wow! That's all I could think of. The first car I saw was in white and fully loaded. And it looked mouthwatering good in the flesh, err, metal. So, I got a chance to check the car out on my own and snapped a few pics. Finally, it was our turn and the BMW corporate folks did a in-depth walk around of the car explaining every little detail: how the new iDrive works, front-side cameras, backup camera, engine, etc. Though I had to remind him about the "Efficinet Dynamics" that are always being touted on here, and he thanked me for reminding him since there was a old and VERY picky couple in my group who only cared about MPG and nothing else.

Then after the details the BMW corporate folks went back to treating me like they usually do, a nobody. I tried talking to them a bit about my interests in working for BMW, since I have dealership experience, and they just kind of ignored me and said "Go online, all the info is there" and were only paying attention to the older customers. Very bad attitude I must say.

While still waiting for my chance to drive the car, a very nice salesperson named Ken came to talk to me and see if I needed any help. I told him that I'm not interested in getting a car yet, but my father is interested in a used BMW hopefully by winter. Both of those are absolutely no lies, we can’t afford a new one but my dad does want to replace one of our cars with a certified used BMW if he can get a good deal. He liked my honesty and we talked about cars and my track experience with my previous M3 and various other tuned cars. I told him that I always wanted to test drive an M3 but his dealership always just kind of smirks and basically says “hell no”, which he said is a problem. So he says “Have you driven the new 135i with DCT?” I said no I haven’t and would love to test it out. He said he’ll get the keys and after my test of the 535i we can drive that, and an M3 convert for me to compare. More on that later.

My turn finally arrives and someone took the 535i out, but there is nice E350 for me to drive and compare it too. Now begins the test.

Interior:
The materials used in both W212 E350 and F10 535i are superb. None of the plastics felt cheap to me, and mind you this is after going to the dealership in an S430. I’ve used the command before and it was quite easy enough to use. The iDrive, I was certainly impressed by. It has become SO much easier to use than before, and I love the gigantic screen. It’s very clear and isn’t a distraction from the road. I liked the center console of the 5er more than the E though. While the E makes many of the simple things right there, the 5er does that too, but by the command knob, so the center ends up being far less cluttered looking and more pleasing to my eyes. Though, my main issue with the 5 was the damn volume knob. May be it’s just that it was my first time in the car, but I constantly was messing with the AC knob, when I was trying to reach for the volume. It just felt ergonomically wrong. Even so, I have to give the less cluttered 5 a marginal win.

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Exterior:
This is where I think MB let me down a bit. While I love the W212 E’s exterior, the thing that bothers me the most about them is that unless it has the AMG kit, it just doesn’t look that great. To be fair, the 535i supplied to me was pretty much bare bones, it didn’t even have a “sport” button like the E did. The E I was given was the base model with equivalent features, minus the AMG kit. In other words, it was the dual-fog one. Comparing the dual-fog kitted E-class with the new 5er, it was a hands down win for the 5. It just looked far better, and even classier I might say. If the E-had the AMG-kit, then I might have something to think about, but apples for apples, the 5 wins this without a second thought.



*Note* The pic of the 5er, is actually the 550i. But, that is EXACTLY how my 535i looked. I couldn't snap a pic of the car I drove due to the BMW personnel moving me out and sending someone else very quickly.

Driving:
First I got into the E350. There was a pre set-up route for me which was a mix of city streets and a really awesome turn and dash towards the highway. The highway run is where you could really test out the car’s handling and acceleration, though I was able to test out the acceleration on the streets as well. I was very impressed by the E-class’s driving. I’ve driven, and even pushed, the C350 and I must say that I actually preferred the E more now. I put the E in sport more for the whole ride, remembering that the BMW rep told me that you should drive both cars equally, and the 535i we did a walk-through of had sport settings as well. I did a few acceleration tests from a roll and few from stop-light to stop-light. My favorite test came from the highway run. I had to cut off a few cars and find an opening to gun-it in. In that opening I got to test out the cornering abilities of the E, and I was actually impressed. In sport mode, it doesn’t have much roll while cornering and the ride wasn’t harsh as well. There was more feedback desired of the steering. For most people though, it would be just fine. Then I came back and they had a 535i just waiting for me.

This is where the problem comes. I was quite impressed by the sportiness of the E and the linear response from the throttle. When I got into the 535i and got out on the road, the problem came straight away. And that problem was the E. In all honesty, I was impressed by the E, but absolutely blown away by the 5. The car is just so much damn quicker than the E. The throttle response is right away, due to the torque being available from only 1200 rpms. As I state, the problem was with the E, and that problem is that the E impressed me in sport mode. The 5er that I had, there was no sport mode. I can barely imagine what the car would be like if I had driven the one inside the dealership with the “Sport” and even the “Sport+” settings. I had so much fun in the 5er that my smile was splitting my face in half, and I was contemplating just going home with the damn thing and dealing with the cops later. Of course, that was a bad idea that I didn’t act on. I did the same from-a-roll, stop light, and highway run acceleration tests, but it didn’t take me long to declare the 5er the winner here. The ride wasn’t any different than the E, but I actually preferred the seats a lot more in the 5. They gave me that reassuring feel during cornering, unlike the ones in the E, which are more focused on comfort. The seats weren’t any less comfortable in the 5er, mind you. That’s why I preferred them because they were just as comfy but more supportive.

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Overall:
The 5er did everything that the E-series can do, and it did it better in many cases. The 5er even got the comfort right. While the E did well with taking away the “sporty driving” advantage of the 5er, the 5er just did a far better job of the “comfortable driving” of the E. Even the exterior was a win for BMW because both were base models, and unfortunately the E needs the AMG kit to put up any threat to the 5er in looks. So, hands down win for the new 535i. BMW CM correctly hyped this car.

Thanks for taking the time out to read my review.

-Raman Banwait
 
Nice Review, thanks. :t-cheers:

Unfortunately, you're right, the Benz, as always, needs the AMG Pack to really give it its proper effect. Even with the 212's more aggressive lines, the "Luxury" appearance kind of gives it an awkward mix of both sides in a way.

BMW naturally chose a Luxury E, with a relatively undesirable color combo, which is basically a combo that is in stark contrast to most E's people will be cross-shopping against the 5.

BMW however, always looks more "sporty", and acceptable even with no Sport Package.

What bugs me about the W212, is how MBUSA took note of how much more popular the AMG look is to the level of over-using it, where EVERY W212 here has the AMG Pack.

If M-B had a decent middle ground, they could pull off the BMW effect more. I.e, the W211 had it perfect, especially the face-lift. The W211 Sport always looked cool and sporty enough to not have that "grandmas Luxury car" vibe going on, then, the AMG Pack took it to the next level.

If M-B designed their base model to have a Sport/Luxury mix, they could keep the AMG Pack as an exclusive, and it would remain the show-stopper (it still is, as I love the AMG look, but I'd love to see it used more sparringly).

Looks like M-B is sticking it out with the 268 HP 3.5 for one more year, and the performance delivered from that engine is no where near the fun factor, and performance designed nature of the BMW 3.0 Turbo. I almost cried when I drove the 535i, and felt that nice zippy acceleration.

That said, as much as I wish I'd waited for the D/I 3.5 M-B will be putting out in MY '12 I believe, the current 3.5 has enough oomph, and substantial TQ for me to feel like it's not at least "underpowered" for how I drive (like a Grandpa). However, again, when I get into a Performance oriented motor, that's when I remember how much fun it has to have that power on tap.

Regardless, M-B made their best objective E yet, and really crossed into BMW territory with the amazing steering and handling feel in the Sport model, while still keeping the traditional M-B Luxury/Comfort aspect alive, that keep people coming back to them.... Yet BMW truly designed a 5 that could back up every star-reaching clam they'd like to throw at it. Unless one is partial to the M-B Brand, or the E's Exterior and/or Interior styling/feel, or the "Benz like drive" that the W212 really does bring back, the BMW will find itself hard pressed to lose any comparison battle against the E.

BTW Raman, did you notice how thick and imposing the steering wheel stem (in your leg/thigh area) was? I don't know if it was just me (to note I am very skinny), but the big plastic "stem" was so big, that it really made it a bit uncomfortable to me, as my legs kept hitting it, and kept me from getting a perfect driving feel. When I remember back to my drive, everything in the car was FLAWLESS, except that aspect really made a bad impression, and left a bad taste in my mouth.
 
Thanks for sharing bud...

Thanks for reading mate. :usa7uh:



Regardless, M-B made their best objective E yet, and really crossed into BMW territory with the amazing steering and handling feel in the Sport model, while still keeping the traditional M-B Luxury/Comfort aspect alive, that keep people coming back to them.... Yet BMW truly designed a 5 that could back up every star-reaching clam they'd like to throw at it. Unless one is partial to the M-B Brand, or the E's Exterior and/or Interior styling/feel, or the "Benz like drive" that the W212 really does bring back, the BMW will find itself hard pressed to lose any comparison battle against the E.

You're absolutely right. The E truly is fantastic, and I can't really complain about that engine for daily use. It's response is just right and it has great pull for a car that size. And this truly is MB's best E from a driver involvement and comfort standpoint. But, the final verdict just came out be that as good a job as MB did making this car closer to BMW's strong-point, they just did a better job of getting their car closer to MB's strong-point, while retaining what they're known for.

BTW Raman, did you notice how thick and imposing the steering wheel stem (in your leg/thigh area) was? I don't know if it was just me (to note I am very skinny), but the big plastic "stem" was so big, that it really made it a bit uncomfortable to me, as my legs kept hitting it, and kept me from getting a perfect driving feel. When I remember back to my drive, everything in the car was FLAWLESS, except that aspect really made a bad impression, and left a bad taste in my mouth.

Hmm...I don't think I noticed it. May be it's the driving position? I had my driving position as I usually do, which is to try an immitate a racing bucket seat (thighs higher than the rear). To me, that is the most comfortable position when trying to push a car and safest from what I've been told by all my racing instructors. But the only problem that arises with that is that with some cars my knees hit the bottom of the steering wheel. With the 5er, I didn't notice that, but I will admit that the my knees did hit the side during hard cornering, but they also did that in the E.
 
Awesome review, thanks! I drove a 523i Innovations Package (RSA)...man! it's a dream machine AND not that expensive at all...exactly the same price as the X1 23d a purchased recently. Strange how I cannot compare the two...I guess it's the fact that I am the X - man:D
F10's interior is :icondrool...and the exterior is perfect..IF you're a sedan guy that is;)
 
Thanks for the honest review Raman.

I think I agree with everything you said. The 5er is a true all-rounder!

That said, we also must commend the E for being what it is and not trying to be anything else: a luxury, comfortable saloon. It scores in being comfortable and effortless to drive. I guess that is what is most important for most Merc drivers.
 
If M-B designed their base model to have a Sport/Luxury mix, they could keep the AMG Pack as an exclusive, and it would remain the show-stopper (it still is, as I love the AMG look, but I'd love to see it used more sparringly).

It actually did that,do u guys get the standard sporty E which is the Avantgarde trim in Middle East and EU market?

The car has different front bumper and led design than other trims,and of course bigger sportier rims.
 
It actually did that,do u guys get the standard sporty E which is the Avantgarde trim in Middle East and EU market?

The car has different front bumper and led design than other trims,and of course bigger sportier rims.

Actually I don't think we do, unfortunately.

With the Face-Lifted W211, you had the decent front bumper, etc., and 18" wheels on the "Sport Model", then the AMG Sport remained an expensive (and exclusive) Option, until the '09's of course, when MBUSA used them as standard, to try and keep the models selling.

Sounds like that's how they are in those markets you mentioned with the W212.

As far as I know, in the U.S, you can either get a true "Luxury/Classic" version, with the "anti-Sport" and elegant vibe that the car used by BMW in this Driving Event is, which comes with the smaller rims, etc. Or you can get the full on AMG Kit, which is practically how all the W212's are equipped out here (i.e, whored out completely), for practically free (under $1K Option for 2010).

Sure, it keeps all the 212's on the road looking as good as they can, whilst BMW has the "boring non-Sport" distinction with the Base Models, in comparison with what will be available (M-Pack, even the Sport Kit, etc.). However, I respect how BMW is doing it regardless, as they're keeping the M-Pack as a special Option. W212's will all look identical on the roads, while the F10 will have variety, and you'll look twice when you see an M-Pack version, if nothing else, due simply to it being alien to your eyes.

I wish MBUSA would get it together in that regard. Right now, the only way you can have your E looking distinct out here, is if you have the P2 Option (LED's, Chrome handles), and Pano. The wheels are pretty much even between the 6-Spoke and 5-Spoke 18's, in terms of how many you see.
 
The problem K-A is that the E-Class looks so boring without the AMG kit, specially the Elegance version. I´ve seen a few around here and they look like crap. The Avantgarde look far better, and the AMG quite good.

On the contrary, I´ve seen a 550i in grey and it looks incredibly good, it´s been a while since the last time I saw such a great looking car, fantastic from every angle.

So in the Merc you need the AMG to make it look good. And in the BMW you need the M pack to make it look radical, because it already looks great without it.
 
The problem K-A is that the E-Class looks so boring without the AMG kit, specially the Elegance version. I´ve seen a few around here and they look like crap. The Avantgarde look far better, and the AMG quite good.

On the contrary, I´ve seen a 550i in grey and it looks incredibly good, it´s been a while since the last time I saw such a great looking car, fantastic from every angle.

So in the Merc you need the AMG to make it look good. And in the BMW you need the M pack to make it look radical, because it already looks great without it.

Yep.

They should have the Avantgarde as standard here (like it was with the F.L W211's), and keep the AMG Package as the "Ooh factor" Package.

Instead, they use either the incredibly drab Elegance, or the very aggressive AMG Sport. Not a good balance IMO.
 
Instead, they use either the incredibly drab Elegance, or the very aggressive AMG Sport. Not a good balance IMO.

That's true. I hope MB rectify's this problem when they bring the new engines over.
 
It's really sad and stupid that MBUSA doesn't offer the avantgarde trim over there,coz it makes the car look gorgeous and sporty without being so aggressive like AMG kit does.

I hope when the monster TT V8 arrives,it brings the standard sporty trim with it.

AS i said before IMO the standard avantgarde E with the same rims size as the new 5er will look as hot if not hotter,the only thing goin for the 5er IMO is the TT I6 but that is only if sporty aggressive driving are ur main goal.Luckily the new V6 is decent enough on power and better on fuel consumption while the new V8 totally outclasses BMW's V8 on all levels,so IMO The E is still got it and 2011 model year range are gonna be as hot as it gets.
 
I agree with Tarek. The Euro-Spec Avantgarde Trim would be great for the non-sport US model, and would make it look so much better. Even though the changes are small, you can see that the Avantgarde looks much more agressive than the Elegance.

Avantgarde
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Elegance
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Furthermore, MB really needs to stop all of this double-fogs nonsense and just make the LEDs standard, or at least make the LEDs more acessable and NOT part of a $6,350 package.

Once MB does this, the E-Class will be (IMO, of course) very close to perfect.
 

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