What's really interesting to me is how AMG seemed so hell bent on outdoing BMW in sporty steering feel, that they succeeded, while BMW didn't put as much emphasis on steering feel, but ended up instead figuring out a way to make their M5 not only monstrous, but also luxurious, rendering it more comfortable apparently than the M-B. This is significant for three reasons: 1- A BMW is more comfortable than its M-B counterpart, 2- An M-B is has sportier steering feel than its BMW counterpart, and 3- The base versions of these cars go the opposite way (E-Class slightly more comfortable, 5 slightly sportier steering feel), showing just how much focus AMG and M put into their balancing acts.... In fact doing more than just balancing, but going above and beyond in those areas.