7 Series Development/Entwicklung of 7er Throughout The Ages


The BMW 7 Series is a full-size luxury sedan manufactured and marketed by the German automaker BMW since 1977. It is the successor to the BMW E3 "New Six" sedan. The 7 Series is BMW's flagship car and is only available in a sedan bodystyle (including long wheelbase and limousine models). It traditionally introduces technologies and exterior design themes before other models in BMW's lineup.
I remember the gestation period of the E65 vividly.
Even so there was an even more Avantgarde proposal. Even more so than the E65. Which in conceptual form eventually became the beginnings of the Rolls-Royce Phantom.

I knew it! This car was a power play against the whole luxury industry at making BMW reach towering heights, hence the interior revolution, which never deviated from the onset of development. Reitzle approved the interior, but felt forced on the exterior. I have wondered why the driver-oriented interior was dropped, only returning in 2003 with board approval of the E70 X5 interior of 2006?

Thank you so much for sharing and I look forward to your viewpoint!

Yes, I recall the sales success of the E32 7 series as well. M-Bs' wonderful W126 S-Class had become a bit long-in-tooth and Audis' C3 200/V8 was unable to attain the status that its' German rivals commanded. The introduction of the V12 (750i/750il) in the E32 was a massive "image booster" as well. M-Bs' W126 successor, the W140, was received quite critically upon its' introduction. Many observers viewed it as being an " unbecoming, slab-sided, tank-like gargantuan" , "a testimony to over-engineered, socially irresponsible pomposity" and Dr. Werner Niefers' "own personal ego schmooze".

I have so much info on the rivalry between Daimler-Benz and BMW between 1986 and 1991, regarding the E32 and W140. Have to gather my thoughts, then speak on it later.

I have felt the W140 has been given a very unfair shake the past 20 years, in sales comparisons. At the end of the day, this car was much more expensive than the W126 and was not in production for 12-14 years. To this day no one has really taken note of that, particularly the latter. An apples to apples comparison would be to study S-Class sales from early 1980 to mid-1988.

One might come to the realization, that the W140 might not have really been a sales failure, for a product that was redesigned on time. The 1980s MBs had extended generations, in order to cover the costs of R&D and allow significant time to develop successors. The greed of Schrempp's predecessor and Schrempp himself, partly resulted in noticeable cost cutting efforts, first implemented (slowly) during 1991 to 1995 (IIRC), to counter against Lexus. Little did they know, the Japanese yen would almost create price equilibrium by the mid-1990s with Japanese competition, without the need to cut costs too much.
 
Dr Reitzle. Had grand aspirations. If you remember Project GoldFish.

Like today's management they believe that BMW could sustain a larger and more exclusive 9er as well as the 8er. Which would have seen the introduction of the Cabrio and the M8 plus a more extensive LCi.

This would have seen the 8er be introduced with the M8's B-Pillar which improved structural rigidity something the Coupe failed on.

Dr Reitzle also was the Father of the X5 which introduced a car based SUV which was dedicated to be at its best on the road. He also envisioned the earliest ideas for the X7 which test mules were spied as extended X5's.
The X7 utilised a similar face to the E65 in order to elevate over the X5.

I am hoping that in the run up to the introduction of the X7 they show the first ideas as although it's the first X7. It's the third attempt to bring it to life.
IMG_0588.webp
 
Really, this one? Understandably the car was a mystery back then, but I actually found it to be too derivative of the E46. It really needs some cleaning up, even just as a vision. The 1998 Autobild rendering and AMS renderings I found to be much better, even though AMS cheated and benefited from info on a frozen design, versus one either in progress (dependent on month in 1998) or barely approved.

I think the C&D render was very similar but sleeker. I don't remember there being a render of the rear. But anyway, that was close to 20 years ago, so my long-term memory is comparable to my short-term memory.
 
Here is a translated (by me LOL) and direct description of when Werner Niefer showed Eberhard von Kuenheim the W140 S-Class, in response to BMW showing the E32 pre-release to Bruno Sacco in 1986.

In response was an invitation from Mercedes-Benz Chairman Werner Niefer, with whom he invited Eberhard von Kuehneim to the Sindelfingen styling studio in November 1990. There, the BMW CEO could view the future 7-series competitor on a scale of 1:1. Eberhard von Kuenheim was deeply impressed by the new S-Class; the times of derogatory comments from Munich was now over. It was clear that the Swabian engineers had pulled out all the stops in the fight for the best automobile in the world to outbid the BMW 7 Series.

I think the C&D render was very similar but sleeker. I don't remember there being a render of the rear. But anyway, that was close to 20 years ago, so my long-term memory is comparable to my short-term memory.

I trust that you saw something else, as there are probably even more archived renderings out there. I'll check what I saved years ago, but never really shared around.
 
As I said in first post, does anyone definitely know 100% when the E38 design was approved in 1:1 scale at BMW? As in Claus Luthe likely being gone by then? Am I somewhat correct with early 1991/February 1991 estimate? Any guesses? Production did start in April 1994 and the resumes of select BMW personnel that worked on this car, point to February and March 1991 as when certain processes were starting or wrapping up.

Also regarding the E65, I once read upon 2001 reveal from a source like Automotive News or Ward's auto, that the car went from design freeze to SOP in 34 months. Job 1 was in July 2001. Thus, I find this information contradictory and incorrect, as from I have heard the design was frozen in "early 1999", which strongly points to January 1999. January 1999 to July 2001, is 30 months and matches the time period for the E85 Z4.

34 months is more identical to the period of January 1999 to November 17, 2001, when the E65 first went on sale. Not SOP like that source claimed.

What is correct? If anyone can please provide their own take on this or just guess at it, I would appreciate it a lot. Like EnI, SCOTT27, anyone else. Just want to be sure I have correct information. Thank you.
 
I am compiling my report from my knowledge of that era in regards to doing a complete 360 on a 7er and why E65 was born out of frustration, born of a need to challenge the status quo and move away from a philosophy that was becoming tired and not entirely essential for a luxury car as research showed that it was not the defining priority customers expected for a luxury model.
How radical did design get? Well early examples had that bootlid strip as the rear lighting units. With no additional corner units just that LED strip. And also how E65 had a historic relative for inspiration in the BMW 501.
To understand how radical and intensive the thought process E65 was. There is no interior switchgear carryover like the E46/E39 and E38. And every piece of Typeography is different from that era of models also.

And a sneak into the thought process of the large boot? They seriously considered a Hydrogen powered flagship which were running trials in the E38. However this was undone in the same way EVs can become handicapped with the lack of and investment for national infrastructure.

Should begin by next weekend.
 
Finally found these two key E65 development articles after searching forever.

At times rough english translation of an article from AutoBild issue 9, March 3rd 2000 written by Georg Kacher
Screen Shot 2018-02-16 at 2.17.39 AM.webp


The 7th Sense

Here he stands: The new BMW 7-Series.
Target: The top of the upper class.
Technique: Typically BMW - comfortable
and dynamically at the same time.
Special characteristics: The body design, which
found acceptance at the second glance only.

Even when he was nearly fully blind Herbert Quandt insisted on an unwritten privilege: The design acceptance of new BMW models, if needed by pure feeling of the shape of the design. Also the heirs of the charismatic tycoon take lively personal part in the fate of BMW. When the new CEO, Joachim Milberg, lead the principal shareholders through the design studios shortly after his assumption of office at the end of February 1999, the group stopped in front of the successor of the 7-Series, which shall come onto market in summer 2001. The opinion of the delegation from ((the German town of)) Bad Homburg: A representative car, but not necessarily a perfect BMW. Above all the high front of the car and the squared rear let the flagship look bulky and fussy.
The critics fell on fertile ground. In the second half of the year 1999 the model with the project number E65 was revised in record time. The result: Front and rear now look elegant and sporty, the 7-Series presents itself optically again more like a driver's car than a chauffeured limousine.

abe65front380.webp
abe65tit380.webp

Left:The 7-Series has Bi-Xenon headlamps and neon turn signals, but still not the new light which shines into corners.
Right: Completely new, but no formal revolution. The fourth generation of the 7-Series is clearly more round, massive, but nevertheless not fat.

Caught: How the 7-Series drove in front of our lens

The first photos of the new big BMW: Good disguise is half the battle. That begins with the black body paint which even contrasting surfaces lets melt into an optical unity. Also with the disguises on front and rear there's method in, because the front grille and the lights are the characteristics of a car. And those one wants to remain secret as long as possible. Completely undisguised: The arch-shaped roof, the generous glazing, the new hanger-type handles, the wide-track chassis. In all the 7-Series adopts many design elements from the big Audi ((A8)).

Although the two traditional round instruments will stay, the overloaded centre console will also be sorted out like the surrounding mess of buttons. The most important operation elements in the future will be the central colour monitor and the push- and turn-button located between the seats, which is equally good accessible for the driver and the front passenger. Intuitive operation concept BMW calls this simple and at the same time practical solution, with which one has the four functional groups audio, communication comfort and driving extremely well has under control in the true sense of the word.

In contrast to the Mercedes S-Class with air suspension and to the Audi A8 fully dressed in aluminium the new 7-series on the whole trusts on old values. The suspension is conventional, the body mostly consists of high-grade steel and even on the aged strut front axle the guys from Munich want to hold onto.

Rejected: BMW didn't want the 7-Series this way
2001-7-S-Retrob.webp

Artist Huckfeldt - Unmasked by Auto Bild two years ago, but changed in the meantime: The slightly baroque original version from 1998

When BMW began with the development of the new 7-Series, Rolls-Royce was as good as lost for the people from Munich. The noble marque was in possession of VW (in the meantime Wolfsburg sold it to BMW), but BMW didn't want to give up the segment without a fight.

Therefore the then members of the board Pischetsrieder and Reitzle set on a conservative, markedly classic design. The idea behind that: A version with lengthened wheelbase could have taken part in the absolute luxury class as 9-Series. But then things turned out very differently: Rolls-Royce after all went to BMW, Pischetsrieder and Reitzle left BMW - and with them the end for the "Cathedral on wheels".

abe65rear380.webp

Jumper cables from the trunk leave speculation
the battery is placed in the trunk.
abe65rearcg380.webp

New rear: Retracted waistline, diagonal rear
lights. Plus full tires. For the new 7-Series
18, 19 and even 20 inch wheels are available.

New however is the integrated chassis management (ICM). It contains a further refined stability programme, an active sway compensation and an interesting attenuation force control system which enhances the suspension comfort as well as the driving security. Beyond that BMW works at an electro-hydraulic brake system which reacts on electronic impulses (brake by wire).

The dual-circuit on-board net with 48 instead of 24 volts necessary for that shall be supplied with electricity from a camshaft-startgenerator. To the advantages of the super brake count constant pedal forces, shorter stopping distances also in corners as well as an automatic parking brake with roll-back protection on hills and at traffic light starts. Sounds complicated, but becomes reality soon.

The same is valid for the light technique, which stands under the motto "more sight - more security". The Xenon-technique for high- and low-beam is already existent at Audi and Porsche, but with neon turn signals and brake lights BMW plays the pioneering role. The advantages: Shorter reaction times and different light strengths. The higher the pedal pressure the higher the brightness.

To the old practices which do have no more place in the upper class belongs the manual transmission. Therefore the new 7-Series will be available with automatic transmission only. But also here BMW does not leave the known five-speed box, but together with ZF has developed a six-speed self-shifter with Steptronic.

The new 7-Series will be presented in July 2001


In Europe the by far most sold engines with the 7-Series are the six-cylinders with a market share of nearly 60 per cent. In this important segment with the model change the 728i will be substituted by the 730i, which mobilizes 231 hp ((DIN)) and 300 Nm. The two V8-models 735i and 740i get revised engines, too. With an unchanged displacement of 3.5- and 4.0-litres power output and torque shall be risen and the fuel consumption reduced.

Especially economical are the two diesel variants. The revised 730d delivers 193 hp ((DIN)) and 430 Nm. Even more hefty is the 740d V8 which with 238 hp ((DIN)) and 560 Nm acts powerful especially in the middle rev range. In the top model of the new 7-Series again a 12-cylinder engine is on duty. But the model designation 750i is misleading - the displacement of the revised twelve-cylinder engine climbs from 5.4- to 6.0-litres. At the same time the power output shall rise to roughly 400 hp ((DIN)) and the torque to 575 Nm. The technical clou of the new V12 is the gasoline direct ignition, which later also shall come to the benefit of the other engines.

The dual-circuit on-board net with 48 instead of 24 volts necessary for that shall be supplied with electricity from a camshaft-startgenerator. To the advantages of the super brake count constant pedal forces, shorter stopping distances also in corners as well as an automatic parking brake with roll-back protection on hills and at traffic light starts. Sounds complicated, but becomes reality soon.

The same is valid for the light technique, which stands under the motto "more sight - more security". The Xenon-technique for high- and low-beam is already existent at Audi and Porsche, but with neon turn signals and brake lights BMW plays the pioneering role. The advantages: Shorter reaction times and different light strengths. The higher the pedal pressure the higher the brightness.

To the old practices which do have no more place in the upper class belongs the manual transmission. Therefore the new 7-Series will be available with automatic transmission only. But also here BMW does not leave the known five-speed box, but together with ZF has developed a six-speed self-shifter with Steptronic.


-----------

"Auto Motor und Sport", July 1999 written by Birgit Priemer
amstitlebmwe65c.webp
amsinsbmwe65c.webp


..Also in the meantime the design of the 7-Series was fixed. ...In contrast to that ((the new BMW roadster Z8 which will be presented at the Frankfurt Motor Show this September)) one wants to achieve higher numbers with the new 7-Series, which shall attract attention from 2002 on. Instead of orientating here on the own past, too, BMW after all risks a view into the future with its top model.

"A car like from another star", Ex-BMW chief of distribution Wolfgang Reitzle went into raptures still before his departure to Ford and announced a "great design step, which then will also make its arrival into the model line from the base".

Fact is that the new 7-Series sees the world with different eyes. Although the base structure will be kept with double round headlamps behind a cover, but above that the turn signals stretch like a small eyebrow. The rear lamps present themselves newly designed, too, which from both sides stretch like a small light band into the trunk lid.

Newly shaped bumpers with protection strips painted in the body colour emphasize the more sporty charm of the new 7-Series as well as the now more prominent spoiler edge on the trunk and the smooth body, which especially in the area of the end of the hood and the rear roof area looks more round than up to now.
The 7-Series will lack nothing which makes dealing with the car pleasant, because, as friends of the house of BMW are saying, "since Reitzle isn't there anymore in all divisions a boost of creativity is noticeable".

That will stretch into the deepest inside of the 7-Series (internal code E 65), because although the aluminium chassis basically is an evolution of the 5-Series, in view of comfort and handling a new standard shall be set.
This is enabled by an electronically adjusted chassis with air suspension and computer controlled hydraulic cylinders for reduction of pitch- and roll movements of the body, similar to the so-called Active Body Control ((ABC)) from Mercedes. The difference is that Mercedes offers this system for the time being with the new CL-Coupe in combination with steel suspension only, but BMW with the 7-Series builds on the more comfortable air suspension.

The interior shall be designed comfortable, too, which despite nearly unchanged exterior dimensions shall be more roomy than up to now. In the future a navigation system and internet connection will be natural
in the daily routine of a 7-Series driver.

Whilst the sale probably will start with the known eight-cylinder engines, later the programme shall be completed with a modified twelve-cylinder. This builds on the block of the known engine ((two-valve V-12 built since 1986, max. torque 490Nm at 3900 revs)), but then will be equipped with new heads with four-valve technique and probably with gasoline direct ignition. The displacement shall be raised from 5.4 to nearly six litres, the power output from 326 to nearly 400 ((DIN-)) HP.

The power transmission onto the rear wheels here is taken over by a new six-step automatic
transmission, which will also be offered in combination with the 245- ((DIN)) HP V8-diesel. The advantage of the stronger dimensioned transmission with the self-igniter: The maximum torque, currently flattened at 560Nm due to the lack of a suitable transmission, could be raised to 600Nm.

A development which should increase the fun of driving as well as the new chassis technology. Only for Mercedes things could be spoilt with the then already a little aged S-Class.
 

BMW

Bayerische Motoren Werke AG, abbreviated as BMW is a German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany. The company was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 to 1918 and again from 1933 to 1945.
Official website: BMW (Global), BMW (USA)

Trending content


Back
Top