Gone off track Cost Cutting Discourse moved from next-gen G65 X5 thread


I haven't studied your list extensively, but this stands out to me as something that isn't motivated by cost-cutting, but an attempt to homogenise exterior looks between the i5, 5er PHEV, and 5er ICE. BMW clearly wanted to make it difficult to tell the three versions apart from the outside.
It may be the reason, but they are visible (and absolutely stunning looking) exhaust on the G26 M440i (and the regular 4er). There wasn’t a problem for the G26, but I guess it’s because it’s build on the good old BMW recipe.
 
You're mistaken. If you've followed the thread of discussion, you will have noticed this post from me:

It is merely an observation and a statement of fact saying how little mention is given to the progress car makers have made over the years.

Notice that I have not entered into any debate. At which point I get this response:

Now, at what point am I obligated to comply with this unreasonable request when there are literally terabytes of information freely accessible online on the improvements, innovations and changes - take them for better or worse - automakers (let's switch to BMW from here) introduce on a never-ending basis.

I'm not obliged to explain anything. This is a car forum - the constant evolution of BMW's products and what constitutes these changes over the years is common knowledge.

So any expectation that I'm to distil millions of man hours of progress into some kind of discreet itemised list is absurd and obnoxious.

This user gave the list of their own volition. I'm sure the contribution is appreciated. And, if we're being precise, the user gave a list of reasons why they think the new 5 Series is worse. That's an opinion.

Now, am I to understand that because @SaltkjelenBMW typed up a verbose list of simple and largely superficial examples of "cost-cutting" but I state just one but arguably more significant (and likely costly) development in the evolution of the 5 series that their list carries more weight, by your estimation?

Let's circle back to this subtle jibe:

Research, you say. I'm merely a moderator on this forum. I no longer have any motor industry association nor do I have access to key manufacturer information beyond what is available in the public domain. Moreover, I have no paid-subscription access to the real, meaty information that would not only enlighten our community but also lend a great deal more factual objectivity to such "debates".

In my 20 years of moderating on the forum, I have learnt a great deal of things and one of the most crucial is that there's no such thing as full disclosure about the most important goings-on in the automotive industry. The depth of detail that we crave, the fundamental substance (all of the facts) that makes up the full picture - this is never fully and publicly disclosed here. Especially not by the "industry insiders" that we - supposedly - have lurking in the wings.

We're simply not enabled in engaging on the true details that fully describe a core matter at hand such a "cost cutting" or more accurately "cost redistribution". The reason for this is glaringly obvious: manufacturers do not give away their trade secrets, intellectual property and commercially sensitive information.

Instead, we're left with discourse ranging from educated best guesses cobbled from pieces of info gathered in the public domain to the loose-lipped conjecture typified here by examples of "cost-cutting" without any real idea of the total lifecycle cost of one version of a product to another.

To be able to factually measure the extent of "cost cutting" then the first thing needed is the product cost. In all of its myriad facets - a near impossible undertaking.

But hey, sure thing, why don't I go and do some research. As if.
  • Where to obtain the Bills of Material cost roll-up for a G60 5 Series
  • How many lines of code difference is there between BMW's iDrive 7 and iDrive 8.5
  • What are the differences in production line tooling costs for G30 vs G60
  • And so on, ad nauseam
To even suggest one has a good grasp of the real and complete set of facts is a folly and a fools errand unless you work in this specific department in BMW.

But it's all good. If you to choose to lend more credence and value to a verbose but ultimately superficial list of little more than complaints-box entries, then by all means.

Or perhaps you do have access to such vital and enlightening information in which case you couldn't share it with us in any event for fear of breaching your NDA.
Either way, you'll add no value to this conversation other than to insinuate that I don't know how simple debate works. Your veiled insult is duly noted, lol.

What point are you making? These are the key elements of the supercilious instruction given to me:

So what of "modular platform and lots of drivetrain components likely shared"? Is economy of scale not an innovation? Is there not an improvement in quality (read reliability) as a result of volume? Someone's got a complaints-box list and this is your assessment? Phew, clearly I'm wasting my time here.

Again, until we come up with a complete cost comparison of a G30 to a G60 then this discussion is isolated to specific use cases only and is ultimately pointless.

In closing:
- Examples of cost-cutting are limited to specific instances and do not conclusively show an overall reduction of the cost of a product
- Manufacturers redistibute cost and investment based on a myriad of factors such as market forces, consumer needs, priorities, technology etc
- BMW employs thousands of people with the primary purpose of giving consumers the best possible balance of product improvement within the financial constraints imposed at a macro-economical level

TL;DR?
He just listed a bunch of downgrades going from G30 to G60 (which I and a lot of people found interesting to see laid out like that ) you countered that, and he said can you list some improvements. No one is asking you to write a thesis.

Obviously you don’t owe us anything but it’s a car forum for discussion, listing a couple improvements to support your argument would be much easier than this, I don’t why it took like 2 pages of responses and this 12 paragraph response that no one is going to fully read to come up with a non answer.

So yeah there really doesn’t seem to be much improvement from G30 to G60, especially from the perspective of car lovers. When looking at a product you very simply look just at the product itself, that is what the consumer is paying for and interacting with. Not the number of lines of code in iDrive, production line tooling, or this macroeconomic nonsense you brought into the conversation. Obviously that stuff plays into it, but that’s the reason behind things, while we are just taking about the actual result.
 
He just listed a bunch of downgrades going from G30 to G60 (which I and a lot of people found interesting to see laid out like that ) you countered that, and he said can you list some improvements.
a) I found it interesting
b) I said this:
This user gave the list of their own volition. I'm sure the contribution is appreciated.
c) I countered nothing - I pointed out that no-one mentions the improvements. It's called moderation. If you're dissatisfied with this, well [shrugs].
d) You're spot on: "He just listed a bunch of downgrades"
Obviously you don’t owe us anything
Ultimately my point.
this 12 paragraph response that no one is going to fully read
It looks as if the nuance of my post is either lost on you or you're dismissive of it. That's on you.
Am I critical of you or your posts? No.
Why are you critical of me and mine?
to come up with a non answer.
It's clear that you've not recognised that my reply was not to SaltkjelenBMW but to another user who also chose criticise me with no right to do so. This is the reason why this thread has been spun off. And it very much is an answer to the user in question.

very simply look just at the product itself
Who says to do so? You?
What if I don't? Does this make me stupid?

If I have the basic logic to state that without knowing the product cost difference from one BMW generation to another, that a (very informative) list is evidence of cost cutting at a superficial level only and does not in any way prove that it costs BMW less to make a G60 than a G30. I went on to explain how such fundamental information (product cost) is unobtainable. So any presentation of cost-reduction in certain areas does not constitute cost-cutting of the overall product.

listing a couple improvements to support your argument would be much easier than this
It's not easier. I explained why. You're a car person; surely you appreciate the immense scale of bringing a new and improved product to market. The complexities, the technological advances, the new regulation compliance, the human effort, the risk mitigation, the competition from China, and so on and on.

12 paragraphs is not a thesis but a thesis could damn well be written about this.

Moving on to these more specific points you take exception to:
Not the number of lines of code in iDrive,
iDrive 8.5 is a huge step on from iDrive 7. It costs a fortune to develop and integrate such a mind-boggling level of functionality and sophistication with all of the vehicles' systems - particularly the mandatory driver assistances systems (ADAS). Massive investment. Big improvement. The inverse of costs being cut.
production line tooling,
The investment in production line (and supply chain for that matter) changes to cater for the addition of full BEV into the 5 Series is a component that is built into the cost price of the overall model lifecycle of the product. The addition of a full BEV model into the range is an unarguable improvement. The addition of a BEV is the inverse of costs being cut.
or this macroeconomic nonsense you brought into the conversation
Macroeconomic forces have a fundamental bearing on the automotive products we see. Climate awareness and enviromental responsibility driving the need for more efficient and sustainable automotive products is a significant investment required to make vehicles more efficient, less polluting, more recyclable etc. It may be nonsense to you but - like it or not - this nonsense has a direct bearing on the improvements being made and the investment required. Cars designed to address such macroeconomic forces is the inverse of costs being cut.
Obviously that stuff plays into it, but that’s the reason behind things, while we are just taking about the actual result.
This statement is an oxymoron. You can't talk about the actual result without addressing the reason behind things.
The reasons behind things are what dictate the actual result.

So yeah there really doesn’t seem to be much improvement from G30 to G60, especially from the perspective of car lovers.
I see too many improvements to produce some pithy list with. But seeing that the desire to lean into the subjective is so strong, here's some anecdotal license:

My wife's cousin's husband (i.e. close family) is a big BMW fan - as am I - and very much a car lover. He's also more of a tech guy and much less of a Chris Harris wannabe. Presently, they have an F93 M8 Competition Gran Coupe and a G91 M5 Touring. During a recent visit a few weeks back, while enjoying a shotgun seat drive around God's Own Country in the G91, I asked him straight up which car he preferred and his instant response: M5 Touring without a shadow. "It just is and does more" he said. And I believe him because I experienced some of those improvements:
- The ability to plug in and charge at home and drive around villages and towns in full electric mode
- The seamless interaction between electric and hybrid modes; from efficiency to f#cking mental
- The shear extent of dynamic configurability of engine, transmission and chassis
- For a 2.4 ton wagon to handle like it has no right to
- For not a single rattle, shimmy, indication of a lack of solidity

Of course, this is isolated to a single model. But it's still a 5 Series. It's THE 5 Series.
For more information about all the improvements brought about in the new 5 Series - it's all there in the Press Release. Freely available in the public domain.

To start wrapping things up, my reply to this:
this 12 paragraph response that no one is going to fully read
It doesn't matter that no one is going to fully read it.
If reading is too much for people, so what? It's nothing new. People not reading or too much to read? Fundamental human psychology.
Why don't I have a PhD? Simple - I didn't read enough.

What does matter - because I wrote it - is that what I wrote is thoughtful, correct and well-presented.
You are most certainly not the adjudicator of this.

And now finally...

You came in to this discussion with no intention other than to criticise what I'd written. You directed this at me personally with no basis of merit.
What entitles you to do so? That's rhetorical.

Nothing does.
 
My personal opinion regarding the new M5, I haven’t driven it yet, but after being able to experience different other PHEVs it’s a double edged sword.
I like the performance, but I really hate the additional weight.

I am not a fan of the interior of the new 5er, but it was a very good idea to put the 3 drivetrain options under the same body. Instead of building 2 different cars like Audi or Mercedes Benz.
 
My personal opinion regarding the new M5, I haven’t driven it yet, but after being able to experience different other PHEVs it’s a double edged sword.
I like the performance, but I really hate the additional weight.
Sure, but we're not here to discuss subjective personal preference. The new M5 being a PHEV is no indicator of cost-cutting.
My personal opinion is that the PHEV M5 is too heavy for my tastes but that doesn't make me right or wrong. It's just personal preference.
But to say that the M5 being a PHEV isn't an improvement, well that's plain wrong.
I am not a fan of the interior of the new 5er, but it was a very good idea to put the 3 drivetrain options under the same body. Instead of building 2 different cars like Audi or Mercedes Benz.
Probably the more cost-effective approach compared to the much greater outlay needed to produce two distinctly separate bodystyles.
But cost-effectiveness and cost-cutting are not the same thing.
 
(y)

There’s no sunroof on the G60 in Europe, that’s for sure not an improvement.
I agree. It's a cost-reduction. I'm not disputing this or the features listed by @SaltkjelenBMW. Costs reduced in one area to compensate for the costs being allocated to another. Swings and roundabouts. A practice as old as the hills in automotive progress. That's all I said in the beginning.
 
There’s no sunroof on the G60 in Europe
This one got me thinking more about my personal circumstances and experiences with BMW - not 5 Series related but topical nonetheless.
My wife drives a G01 X3 20d. She loves it. It's got a panoramic roof that opens. When I told her that the new G45 X3's panoramic roof didn't have an opening function, she was very disappointed as she enjoys driving with the roof open.

Worse still is the quality of certain plastic components in the interior of what is easily, model-on-model, the biggest interior downgrade of any current BMW generation. No argument from me; I was one of the first people on this forum to write about the disappointing reduction in interior quality. In isolation, costs have been cut in the interior.

But then, you drive the equivalent G45 back to back against G01 and, overall, it's an improved product. Especially in the way it drives. The suspension is better; it's more controlled yet more compliant, the damping lends so much more refinement. Engine refinement is up and NVH down. What's most attractive of all is the torque fill provided by the electric motor / mild hybrid system. The turbo lag in the G01 is essentially eradicated in the G45. Other stuff like the voice assist is far better (more responsive, more "intelligent") in the G45. The G45 really does feel like a step upmarket in terms of the overall driving experience. It's such a pity then that aspects of its interior quality are so disappointing.
Swings and roundabouts. But, a better X3 all things considered.
 
(y)

There’s no sunroof on the G60 in Europe, that’s for sure not an improvement.

This sunroof discussion has attracted my attention.

I wonder whether surveys conducted by manufacturers came to the conclusion that most customers with vehicles equipped with sunroofs very seldomly actually use them. My personal case in point: Over the years and among the numerous vehicles that I've owned, there were 3 canvas topped roadsters among them. 2 BMW Z3s and an Audi TT. In warm, dry weather, I very frequently dropped the tops. But that was quite a while ago. Now on my over 11th year with my trusty KIA Sportage III, which is equipped with the glass roof/retractable sunroof option, I don't think that I've retracted the sunroof more than half a dozen times at most. AC/climate control works well enough for me. Could this be indicative of general customer consensus ?
 
I asked my Mercedes Benz dealer, he asked the developer of the CLA, they told him it’s because of China.

They do not open the roof because of the terrible air.

The opposite is the US Market, their customer always open it, but the US market didn’t matter on the CLA EQ.

BTW in the US G60 the sunroof is as standard but the fixed roof is an option.
 
I wonder whether surveys conducted by manufacturers came to the conclusion that most customers with vehicles equipped with sunroofs very seldomly actually use them

Just my perspective from 30 years of driving in the UK - sunroofs used to be a desirable option, then Air Conditioning came along as a common option, and keeping the windows shut with the AC on became preferable. It wouldn't surprise me if there's a correlation between people that thought a sun roof was important and age.
 
This sunroof discussion has attracted my attention.

I wonder whether surveys conducted by manufacturers came to the conclusion that most customers with vehicles equipped with sunroofs very seldomly actually use them. My personal case in point: Over the years and among the numerous vehicles that I've owned, there were 3 canvas topped roadsters among them. 2 BMW Z3s and an Audi TT. In warm, dry weather, I very frequently dropped the tops. But that was quite a while ago. Now on my over 11th year with my trusty KIA Sportage III, which is equipped with the glass roof/retractable sunroof option, I don't think that I've retracted the sunroof more than half a dozen times at most. AC/climate control works well enough for me. Could this be indicative of general customer consensus ?
I have the same experience, I open my panorama roof maybe 3-4 times per year. Driving with open roof makes more noise, doesn’t help with air quality or temperature, so why should I open it. But I understand others sees it differently, and they are paying the price for this cost cutting measure.
 
I asked my Mercedes Benz dealer, he asked the developer of the CLA, they told him it’s because of China.

Don't be gullible.
He didn't ask anyone.

And 'the developer' is not a conscious entity.
The developer you are referring to is called the finance department where they make sure the actual developers don't overspend. These people have full control these days. Total uncontested control.
 
On the dealer presentation you can even talk to OK himself, my dealer was there and among the people to whom he talked was the lead engineer of this car.

Maybe he should ask OK the next time.

I agree that the finance department ( bean counters) has way too much power in the car development.
 
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You possibly meant to post this here? And not in Random Thoughts?
 
While I fully respect those people who say not to open the roof, there’s at least a similar number of people telling the opposite, including myself. I love to open it during spring, summer and autumn, unless the weather truly doesn’t allow it. I hate this trend of fixed panoramic roofs. I’ve heard all the arguments from dealers. Especially the one of ‘China’ is just a joke; as if the European or US market doesn’t mean anything, come on! I could understand the argument of having less headroom because of the battery but as long as there are brands that can offer BEV with a sunroof (eg Porsche, Audi) it’s nothing else than a cost cutting measure. OEM’s should start listening again to their customers instead of the finance department and perhaps they will both be happy as clients will start buying again.
 
You possibly meant to post this here? And not in Random Thoughts?

Well I didn't know where to post it tbh, but here is indeed even better to show where all the money is going while keeping the price level similar to before. Some features lost, some features gained I guess
 

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