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I am sorry but this poll is not accurate.
Whereas the CLS and A7 will be positioned against each other .
The car based from the BMW Concept CS will be positioned above the new 7er whereas the A7 and CLS are E-Klasse/A6 based models. The CS will be built from the new 7er .
CS prices will begin where the A7 and CLS end. Not to mention the larger 7er wheelbase will provide it with more space and individuality from both the A7 and CLS.
The CS is described as BMW's "Bridge" to Rolls-Royce , The A7 and CLS are not as determined by both Audi and Mercedes-Benz that these cars will be the bridge to Bentley and Maybach.
a for mondeo and a Rolls Royce Phantom are both sedans mr storebrand, should i assume they are in the same class?![]()
Well to my defense SCOTT27 I got the pic from this thread (Preview: 2009 BMW four-door coupe ). I'm not a auto industry insider or nothing like that, but it only makes sense that if BMW is calling this new model a four door coupe, it would only make sense for me to assume it's in the same class as the CLS Mercedes!![]()


The upcoming 8er from BMW will have the ODC from MB to fight with or maybe MB will move the next CLS upmarket to properly fight the 8er,either way the upcoming 8er will have a rival from MB for sure.
Tine,are you trying to say that MB will move the CLS upmarket to go against the 8er or will make a sedan from the ODC to properly fight the 8er?

BMW are calling the car "a 4-door GT".
Not a single time "4dr coupe" words have been used by BMW officials!
Btw, Aston Martin Rapide - it is also a 4dr coupe, and it doesn't compete with CLS - since the Rapide costs as much as RR or Bentley.
Or perhaps VW Passat CC - also a 4dr coupe - but quite much cheaper than CLS.
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As Scott said: 4dr GT will be based on 7er, and will be somewhere in MB CL price range.
The BMW 4dr coupe that actually competes with CLS price wise is ... X6.![]()
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I'm 300% sure MB will come out with luxury car above CL. Ocean Drive Concept - a 4dr cabrio - showcased such a vehicle.
CLS will stay where it is now: between E & S. While ODC-like production car will be slotted above S & CL - as a bridge to Maybach.
Different strategy: in executive GT segment BMW is represented by 2dr coupe & cabrio (6-series), while MB offers a 4dr coupe in the same segment (CLS). OK, we can also count in an X6 - it's in the same price range, and it is a coupe. Kind a.
In luxury GT segment BMW will offer a 4dr coupe (CS Concpet based production car), while MB offers a 2dr coupe - a CL.
MB will offer an additional entry ultra-luxury car - ODC production car : in the range of Bentley Continental cars. While BMW won't be represented there exactly, but will offer a baby Rolls-Royce - positioned a bit higher than new Benz, and Bentley Conti. While Daimler won't offer a baby Maybach.
Mind that MB strive to have a higher status than any other brand. So an additional model above CL is a logical move.
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Segment line (price wise):
2dr 6er & 4dr CLS & 4dr X6 < 7er & S-class < 4dr 8er & 2dr CL < 4dr ODC cabrio & Bentley Continental < baby Rolls Royce (Silver Ghost) & Bentley Arnage < Rolls-Royce Phantom & Maybach

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