Twenty years after its launch, the first-generation Porsche Cayenne has had new life breathed into it as part of a project in the United Arab Emirates ahead of this weekend’s Icons of Porsche festival.
The Porsche Cayenne is a milestone car for the Middle East. When it launched in 2002, it opened the door to a new customer base, introducing a capable and luxurious off-road sports car to the region’s vast deserts and valleys for the first time. Ever since, it has proved to be the ideal vehicle for partaking in the region’s love of the outdoors and off-roading.
Two decades on, and to mark the 20th anniversary of the iconic SUV, Porsche Middle East and Africa FZE set a challenge for the United Arab Emirates’ two Porsche importers – Porsche Centre Dubai and the Northern Emirates (Al Naboodah Automobiles) and Porsche Centre Abu Dhabi (Ali & Sons) – to customise a fleet of first-generation (E1) Cayenne SUVs that would mark the vehicle’s contribution to the region.
Porsche Newsroom
The Porsche Cayenne is a milestone car for the Middle East. When it launched in 2002, it opened the door to a new customer base, introducing a capable and luxurious off-road sports car to the region’s vast deserts and valleys for the first time. Ever since, it has proved to be the ideal vehicle for partaking in the region’s love of the outdoors and off-roading.
Two decades on, and to mark the 20th anniversary of the iconic SUV, Porsche Middle East and Africa FZE set a challenge for the United Arab Emirates’ two Porsche importers – Porsche Centre Dubai and the Northern Emirates (Al Naboodah Automobiles) and Porsche Centre Abu Dhabi (Ali & Sons) – to customise a fleet of first-generation (E1) Cayenne SUVs that would mark the vehicle’s contribution to the region.
Porsche Newsroom
