"The
philosophy is to work on a car easier with a modern and attractive design to break the trend of growing to meet the needs of customers who do not necessarily want all the amenities. " this sentence should Frederic Banzet, Citroën boss in an interview with the weekly Le Point. The manufacturer announced the launch of a new range of essential cars cheaper to be intended primarily to markets in the European Union.
But make no mistake, essential car does not mean car discount or low cost car but simpler, less expensive to maintain, no electronics makes some dashboards resemble cockpits stuffed plane! Moreover, the chevrons brand does not necessarily announced so low Dacia cars of this new range Essential prices but we know that this upcoming lineup will be positioned below the current line C that could ultimately pay the price repositioning Citroën and its cars. In doing so, the manufacturer operates a return to the past in its line of products since should have a range of "C" access to the brand and the premium DS line or upscale. With this repositioning officially announced, Citroen will in the future a little from the general spirit that prevails today.
The Citroënistes see in this evolution of the range, a real back to basics with a pattern reminiscent of the famous duos born before the era Peugeot. We all remember the 2 CV / Traction, 2CV and Dyane / DS not to mention the time Visa / CX is the last link in the Citroën duo.
The first model in this new range will hit the market in 2014 (hopefully a presentation in the second half of this year!) And should be based (in the spirit) of the C-Cactus born six years ago ...
With this new range repositioned, the manufacturer seems to be trying to avoid trade clash with Peugeot since should have the following situations:
Peugeot: Low cost (line 01) + general range
Citroën: Essential + Prenium (DS)
The idea is to allow the French group and cover more market segments without the group's brands not walk on "feet" commercially speaking. Once this range is going to be launched car key, the DS range will change with the arrival of a large sedan, a compact sedan trunk (adapted to the way DS4 C4-L?) And a luxury SUV that will have the tough task of rubbing the tenors of the segment. We note that, pending the update of the nomenclature Citroen C Series continues with full C3 and C4 Picasso MPV, the ludospaces Nemo, Berlingo and models C1, C3, C4, C5.
A good economic and industrial site for the brand to the rafters that could rebound in the market with the arrival on the market of which is essential for a large number of motorists, namely a reliable easy to drive quite simple, live, practice and hopefully physically friendly. To follow in the coming months.
