CEO Markus Duesmann: “We need a fossil-free society” (Key statements)


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How can the German automotive industry spearhead the electric revolution? How do traditional OEMs measure up against new competitors? Is the right political framework in place and how does the current coalition agreement fit in given the current situation? These questions were the focus of a panel discussion featuring Hildegard Müller (German Association of the Automotive Industry, VDA), transport expert Prof. Stefan Bratzel (CAM), Wolf-Henning Scheider (ZF Group) and Markus Duesmann at the Climate Conference co-hosted by “Spiegel” and BCG. The conference will be broadcast on spiegel.de on December 3. Markus Duesmann’s answers were to the point.

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Living in Absurdistan, I'm inclined to dismiss this as nothing more than promotional glib devoid of any genuine substance. Start delivering.
 

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Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, the company’s origins date back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Volkswagen acquired Auto Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
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