Cayenne, Panamera boost Porsche to record profit

[Human]

Demand for ​

Porsche

’s sport-oriented cars – particularly its SUVs and sedans – helped keep the automaker out of the doldrums of the recession last year.

Porsche says it posted a $2.69 billion ($2.05 billion euro) profit last year, a 22 percent increase over the year before. Revenue was up 18 percent to more than $14 billion (nearly 11 billion euros) primarily on strong demand for its Cayenne SUV and its Panamera premium sedan.Overall, Porsche sales were up 22 percent globally last year to 119,000 new cars. Panamera and Cayenne sales combined for nearly three-quarters of the manufacturer’s overall volume, which means that its sports car offerings – the Cayman, Boxster and 911 – accounted for just over 25 percent of overall sales. In particular, Cayenne sales jumped by more than 20,000 units on heavy demand from both China and the United States.Porsche reaffirmed in a statement released to the media today that it is gunning for 200,000 new car sales in 2018, something it thinks will be possible thanks to the upcoming Macan compact SUV/crossover due out for 2013.“We are planning healthy growth,” CFO Lutz Meschke said in the statement.

SOURCE:
http://www.leftlanenews.com/cayenne-panamera-boost-porsche-to-record-profit.html​

 

[Centurion]

"Panamera and Cayenne sales combined for nearly three-quarters"

Impressive. The two cars that haters hate the most are contributing with baskets of gold. Porsche are officially Apple of the car industry. The Macan will add another tens of thousands of units if its priced in the region of a BMW 335i, baring that it comes in 3d and 5d guise.

But what other cars are in the pipeline in order for Porsche to reach 200,000 units un 2018? A baby Boxster?

 

[Deckhook]

^ Was told be Porsche SM of the dealer that they are reckoning on the Macan starting at £40-42K for the 3.0 diesel and petrol but obviously he said it will be offered eventually in smaller engines too.

 

[Centurion]

That sounds about right and is inline with what I've mentioned before, the Mecan will be gunning for deep pocket 3er buyers. The 335i Sedan is £35k and so is a 5d Evoque with a 2.2 diesel 190hp engine. Audi and VW's extensive engine range of 2.0-3.5l engines will give the Macan a major advantage over the Evoque.

 

[Deckhook]

That sounds about right and is inline with what I've mentioned before, the Mecan will be gunning for deep pocket 3er buyers. The 335i Sedan is £35k and so is a 5d Evoque with a 2.2 diesel 190hp engine. Audi and VW's extensive engine range of 2.0-3.5l engines will give the Macan a major advantage over the Evoque.

If they get the looks right I think this could be Porsche's biggest success to date by far.

I don't know what you have heard but according to the dealer the Mecan will eventually be offered in two output versions of both 2.0L and 3.0L diesels and will get the engine of the upcoming SQ5.

 

[EnI]

It's easy to be profitable ... when having a privilege to take from VAG parts bin. Diesel engine in particular, and many under-the-skin systems (like HVAC etc). Diesel Porsches are selling like hotcakes in Europe. Without given Audi V6 diesel engine Porsche wouldn't be able to be so successful. Either they would be forced to develop its own engine or to buy from third party - which wouldn't n be cheap at all. Not to mention shared platforms (SUV especially). Great times ahead of Audi & Porsche ... VAG's two geese that lay golden eggs.

 

[Centurion]

It's easy to be profitable ... when having a privilege to take from VAG parts bin. Diesel engine in particular, and many under-the-skin systems (like HVAC etc). Diesel Porsches are selling like hotcakes in Europe. Without given Audi V6 diesel engine Porsche wouldn't be able to be so successful. Either they would be forced to develop its own engine or to buy from third party - which wouldn't n be cheap at all. Not to mention shared platforms (SUV especially). Great times ahead of Audi & Porsche ... VAG's two geese that lay golden eggs.

Yupp. It pays off to be large. VAG are a bit like LVMH. They are both very strategic about their acquisitions and cross utilize resources very well. Like I have mentioned earlier. The profit margins for the Macan will be staggering. With the exception of suspension, ECU software and certain components of the chassi everything under the skin will be shared with the Q5, Tiguan and Passat etc.