Cayenne and Panamera Help Boost Porsche Sales by 86.4% Compared to Previous Quarter

[PanterroR]

Even in this harsh economical climate, Porsche sales continue to grow, as the German maker shifted 21,218 units in the first three months of the 2010 short fiscal year (August 1 – December 31). That's an impressive 86.4% growth compared to the same period last year, although Porsche management admits that the prior-year quarter was "relatively weak", so a higher growth rate was expected.

Revenue amounted to €2.06 billion (+80.3%), while the company's operating result reached €395 million for the same three month period.

The new Cayenne fared particularly well with 10,292 units sold (+151%), followed by the Panamera with 5,778 vehicles and a growth rate of 94%. The success of the 4-door coupe is due to the fact that last year it wasn't available on all markets and the six-cylinder model went on sale in May 2010. The 911's sales were also up, reaching 3,130 units (+20.4%), while the Boxster with 1,089 and Cayman with 929 vehicles remained the least coveted Porsches.

The Americas lead in terms of regional sales, up by 82% and totaling 7,268 units, of which 6,632 went to North America. Europe is close behind (7,082), while Asia and the rest of the world are third (6,868), albeit with the biggest growth rate (126%), fueled by the strong demand in China.

"We can be satisfied with the key indicators of the first three months. Porsche AG is continuing on a profitable growth course" said Matthias Müller, chairman of the executive board of Porsche AG.

"Due to the order intake worldwide in the past few months, we expect a good double-digit return on sales in the short fiscal year from August to December 2010. With this current order situation, we also anticipate a good start to the new fiscal year 2011" Lutz Meschke, member of Porsche AG's executive board in charge of finance and procurement, added.

Porsche's sales growth also helped create new jobs, with the company currently employing 13,043 people, a 2.5% increase over July 2010.


Source: Cayenne and Panamera Help Boost Porsche Sales by 86.4% Compared to Previous Quarter - Carscoop

 

[Centurion]

Those are some incredible numbers and further underlines that China is not only an export giant but they also have a population with increasing purchase power. Even though I'm a big Porsche fan I never anticipated that the Panny would actually meet or even exceed the sales target of 20,000 cars per year. With a Diesel version on the menu I wouldn't be surprised if Porsche throws a four cylinder version under the bonnet to boost sales.

 

[PanterroR]

With a Diesel version on the menu I wouldn't be surprised if Porsche throws a four cylinder version under the bonnet to boost sales.

No, no, no and no! I definitely don't want to see that, that would be a blasphemy!!!

 

[Centurion]

No, no, no and no! I definitely don't want to see that, that would be a blasphemy!!!

Indeed it would Sasha but it would be a positive blasphemy. As a Croatian, you more than most people on GCF are well educated about high car tax. In some Asian countries cars are taxed by the number of cylinders in a car or the displacement of the engine. Given that Porsche are treating the Panny no different from an S-Class i.e it's a four door saloon. It makes sense to offer engines that would suit countries where status is in the brand and not the size of the engine. This is now of high importance when Asian sales have overtaken the European figures. Believe me when I say this, it's a major turning point not only for Porsche but for the Germany car industry. Asian customers will more important than their European counter parts if sales continue to lean away from the home market.

 

[PanterroR]

Hassan, my friend, all what you've just said is correct and i know there are more reasons for Porsche to go for it instead of not doing it, it's just that the thought of a 4cyl diesel Porsche Panamera sounds bad, very bad. I cannot imagine myself buying a 200k € Panamera in Croatia, open the hood and see something that i see in a Golf VI... Since it's already confirmed, i can live with V6 diesel, but anything below that just doesn't sound right!

In Croatia it's more or less the same as in Asia - cars are being taxed by displacement and kW's... It makes perfect sense for such markets, especially for booming Asian market which is becoming more important than their home market for almost all car makers.

I know, it's the way to go these days and it will be in the future, but as a big Porsche fan, i do reserve the right to dislike that, just as you, right?

 

[Human]

^
I share your opinion Tycoon

IF it's a 4cyl that is market specific i.e. F10 LWB for China, and we do not have to see/drive it for ourselves in our own markets or for that matter the EU, US etc. then maybe Hassan could have his 4cyl Cayenne

I just can't imagine myself a Cayenne with a four pod
M-B did it with the S-class...sad page in history.
Maybe the baby Cayenne, going forward...

 

[Centurion]

^
then maybe Hassan could have his 4cyl Cayenne

I'll happily wave my hand as I speed past you in my twin turbo 4 cylinder law mower. Perhaps 4 cylinder is a stretch but I can see the 5 cylinder block in the TT-RS doing service for Porsche if the displacement is increased to 3L and a pair of grunty turbo or super charged are paired to it.

 

[bmer]

Panamera is so up in the Porsche model ladder that I think it's very unlikely we'll see anything lesser than the V6.