Rolls-Royce sold 2711 cars in 2010, more than double the previous record set in 2008. No doubt the less-expensive Ghost is playing a significant part in the aspirational luxury brand’s resurgence.
The U.S. remains Rolls-Royce’s biggest market — for now. China is second, followed by the UK. Worldwide, 2010 sales were 171 percent above 2009 sales.
Rolls-Royce Ghost rear view“Rolls-Royce has further extended its position at the pinnacle of the super luxury automotive market and has demonstrated a clear competence in the management of this unique ultra-luxury brand,” said Torsten Müller-Ötvös, Chief Executive Officer. “We begin 2011 with a sustainable business model, a flexible workforce and great confidence in the future success of our company.”
Overall, one Phantom is sold for every four Ghosts, a U.S. Rolls-Royce representative told us. Eighty percent of Ghost buyers have never owned a Rolls-Royce before. When the model is expanded with other body styles, Rolls-Royce is likely to see incremental sales growth in 2011, too.
The brand says the Phantom sedan is still popular, with many cars including some custom touches. The increase of Bespoke personalization sales is good for Rolls-Royce, raising the average sales price just as the new Ghost lowers the automaker’s average.
Rolls-Royce notes that before BMW took over the brand, it took more than 70 years to match 2010 sales in a single year. The question we ask you is this: At what point is sales growth not a good thing for an exclusive brand like Rolls-Royce?
Rolls-Royce
What Recession? Rolls-Royce Has Record Sales in 2010 -
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