HUMMER Buggy version of Hummer reportedly in GM's future

Hummer is an iconic brand born from the military Humvee in 1992. Revived by GMC in 2020, it now focuses on high-tech, electric supertrucks. Official: Hummer

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General Motors’ future product plan includes a back-to-basics, go-anywhere Hummer H4—a rough-and-tough competitor for the Jeep Wrangler. The fourth Hummer could be on sale by 2008 or 2009.

A GM source confirms the company is looking for ways of making a small Hummer on its various sport/utility vehicle and pickup platforms. GM engineers and designers are working on the project, but a chassis for the vehicle has yet to be selected. One possibility is a two-seater, focused on the most rugged off-roading possible, similar to the Hummer dune buggy we illustrated earlier this year (“A Hummer Buggy,” May 9).

“It’s a matter of finding the right combination of rugged components and how we can package them into a vehicle smaller than the H3,” says the source. “The main design factor is that any vehicle with a Hummer badge has to be the most capable off-road, period.”

One possibility is to use a shortened version of GM’s small pickup platform, which underpins the new H3.

GM product czar Bob Lutz is believed to be a big supporter of the H4, and as a former boss of Jeep he knows the competition intimately.

Hummer is also unlikely to launch a second range of soft-roaders, a move that Jeep is taking to exploit sales with owners who don’t need its “Trail Tested” off-road abilities.

“It’s not the right time to be rounding off the corners of the Hummer range yet,” our source says.


 

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