BMW Voted Best Performance Brand and Coolest Brand in 2011

[Zafiro]

Press Release

BMW Takes Two Prizes in 2011 Kelly Blue Book Brand Image Awards

BMW Voted “Coolest Brand” and “Best Performance Brand”

New York, NY – Friday, April 22, 2011… At the New York International Auto Show, BMW was presented with both the “Coolest Brand” and “Best Performance Brand” awards in Kelly Blue Book’s 2011 Brand Image Awards.

“What could be cooler than The Ultimate Driving Machine,” said Jim O’Donnell, President and CEO of BMW of North America. “We are redefining performance by offering the best performing electric, diesel and hybrid vehicles in America, in addition to our gasoline-powered cars, like the Z4 Roadster with the new TwinPower Turbo four-cylinder engine. Who but BMW would introduce both a full-electric and an M version of the 1 Series Coupe in the same year that it’s introducing a new 6 Series Coupe and Convertible.”

“Anyone who’s driven a BMW will understand why the team from Munich won best Performance Brand for 2011,” wrote the editors of Kelly Blue Book. “With powerful yet increasingly efficient engines, legendary ride and handling, and aggressive looks to match, BMW’s vehicles are the yardstick by which innumerable carmakers measure their products.”

“Defining ‘cool’ is tricky business, but BMW certainly has most of the boxes checked,” noted the editors of Kelly Blue Book. “Effortless performance? Avant-garde styling? A heritage worth remembering? Check, check and check. For some, cool is synonymous with desirable. If resale value and sales figures are any indication, BMW has that box checked, too.”

 

[HighestOfHigh]

Coolest Brand?

 

[south]

Coolest Brand?

Best regards,
south

 

[Wolfgang]

Coolest Brand?

Here’s how the winning brands did, in alphabetical order:


Nielsen and KBB Name Top Auto Marketers in US

BMW got KBB.com visitors’ vote as the 2011 Best Performance Brand and 2011 Coolest Brand, with Kelley noting that BMW’s German engineering still sets the “yardstick” for performance in the industry, and that BMW got the other award because “cool is synonymous with desirable.”

Cadillac copped three honors from Kelley: 2011 Best Exterior Design Brand-Luxury, 2011 Best Interior Design Brand, and 2011 Best Comfort Brand. So it looks like General Motors’ venerable luxury marque continues to solidify its status as the domestic upscale brand to beat.

Ford got Nielsen’s vote for the Best Green Ad of 2010, for its Ford Fiesta spots, and for the Best Sales Event Ad for its “Swap Your Ride” campaign, as well as Kelley’s 2011 award as Most Rugged Truck Brand and Best Exterior Design Brand-Non-Luxury. Apparently, Ford brandmeisters understood that their “Swap” ads starring Mike Rowe were effective because they’ve brought back the idea with new spots in 2011.

Honda is afflicted these days with supply disruptions and lukewarm reviews of the crucial 2012 Civic. But at least Nielsen has recognized it as the 2011 Best Value Brand. And the marketers at Honda are probably happy with the imprimatur, because that’s exactly what they strive to be.

Kia seized Nielsen’s top award, Automotive Ad of the Year for 2010, for its “The Choice Is Yours” spot featuring its crew of hamsters (above) cruising around in a Kia Soul. Kia previous grabbed this honor for the first of the hamster ads. Super Bowl exposure means that most Americans associate these ads with Kia, which is adding market share.

Mercedes-Benz got the nod from Nielsen for the Luxury Campaign of the Year, for its “Triumphant” spots for the sumptuous SLS, as well as Kelley’s distinction as the 2011 Best Prestige Brand. “There’s just something about the three-pointed star and the rich history of sophistication behind it that no competing automaker can touch right now,” Kelley said

Toyota may be distracted from its production disruptions with news that Kelley acknowledged it as the 2011 Most Family-Friendly brand, on the strength of its revival of the Sienna minivan and its broad lineup of family-friendly vehicles. For good measure, Nielsen tapped Toyota as the Spanish TV Advertiser of the Year for 2010.

Nielsen and KBB Name Top Auto Marketers in US

 

[Padi]

Cadillac copped three honors from Kelley: 2011 Best Exterior Design Brand-Luxury, 2011 Best Interior Design Brand, and 2011 Best Comfort Brand.

Idk about the comfort but the design titles.. And has BMW ditched the Joy thing and taken back the ultimate driving machine?

 

[chonkoa]

Best performance brand- I don't think so. How can a brand without a super car be voted the best performance brand- maybe it has to do with the SUVs.

 

[Beemer B773ER]

I've always wanted to be a part of the Cool Crowd!

 

[HighestOfHigh]

Best regards,
south

Lol...I was not hating this time..just trying to figure out how they got that title.

 

[EnI]

Best performance brand- I don't think so. How can a brand without a super car be voted the best performance brand- maybe it has to do with the SUVs.

As said many times ... But I'm a nice & kind man, so I'll say it again. Just for the sake of it:

A supercar DOES NOT make brand sporty or performance oriented. Believe it or not, but M has much more of a cache & much greater halo effect on BMW brand that any supercar would ever have.

The sportiness & performance orientation across the entire model line counts. Not just a single model in a form of a supercar.

Why a need for a halo model if there is absolutely no need for that (right now).

Why others do supercars? I don't know. Ask them.

Toyota, Honda, Ford, Lexus etc - all have / had supercars in their model portfolios. Does that make those brands (more) sporty & performance oriented. I don't think so.

Does the SLS or SLR make MB brand more performance oriented & sportier than BMW? No.

Halo car in a shape of supercar makes sense to EMPHASIZE the brand core values - which have to be incorporated in EVERY MODEL. And it makes sense when needed. If the brand's reputation & cache is already greta, then there's no need for a super special halo car. Especially when other models (in BMW case the M models) serve as a halo cars already.

Look at 1M: it's a great pocket rocket. Much more accessible than either supercar. And it makes much more sense (also as brand image emphasizer) than supercar would do.

 

[chonkoa]

As said many times ... But I'm a nice & kind man, so I'll say it again. Just for the sake of it:

A supercar DOES NOT make brand sporty or performance oriented. Believe it or not, but M has much more of a cache & much greater halo effect on BMW brand that any supercar would ever have.

The sportiness & performance orientation across the entire model line counts. Not just a single model in a form of a supercar.

Why a need for a halo model if there is absolutely no need for that (right now).

Why others do supercars? I don't know. Ask them.

Toyota, Honda, Ford, Lexus etc - all have / had supercars in their model portfolios. Does that make those brands (more) sporty & performance oriented. I don't think so.

Does the SLS or SLR make MB brand more performance oriented & sportier than BMW? No.

Halo car in a shape of supercar makes sense to EMPHASIZE the brand core values - which have to be incorporated in EVERY MODEL. And it makes sense when needed. If the brand's reputation & cache is already greta, then there's no need for a super special halo car. Especially when other models (in BMW case the M models) serve as a halo cars already.

Look at 1M: it's a great pocket rocket. Much more accessible than either supercar. And it makes much more sense (also as brand image emphasizer) than supercar would do.

Eni my friend, I am afraid BMW no longer has the sportiness DNA across the lineup. It has lost that, and this is coming from someone that once considered BMW a default brand.

Sportiness and Performance it is not, but I have to admit it has a great marketing department.

Another point that is worth stressing about Super-cars: they are the epitome of performance and sportiness. So it is almost oxymoronic to say Super-cars have no relevance in performance discussions.

 

[LaArtist]

Now just make a sportscar..thats cool and sporty..

Might aswell live upto something for once

 

[Sunny]

The sportiness & performance orientation across the entire model line counts. Not just a single model in a form of a supercar.

Funny, you were just recently arguing in another thread, how BMW is justified in watering down it's sportiness across the range. And now suddenly it counts again?

ps. And please, don't reply with a wall of text like you usually do whenever you are in a spot. Keep it pithy and I will probably read it.

 

[cawimmer430]

What the hell? We all know Kia deserved this award. I mean the Optima now has a turbo version!!!


Congrats to BMW!

 

[EnI]

Funny, you were just recently arguing in another thread, how BMW is justified in watering down it's sportiness across the range. And now suddenly it counts again?

So ... Nobody has said sportiness & performance orientation are gone @ BMW. Perhaps they are a bit watered down - but, as said, customers demand more comfort & less demanding cars. But still fast ones & fun to drive. And it depends on segment.

Also: if some rival makes more hard core car than BMW, that does not mean BMWs are not sporty anymore. Would you say BMW isn't sporty & performance oriented because Porsche is more? Or because Audi is becoming more & more sporty oriented?

Performance ... how do you define it? How do you FEEL & SENSE it? Is it the perception of performance same in every segment, or it is customer dependent? Is it about straight acceleration? Great grip in the corners? Demanding handling? Precise steering? Responsive hardware? Perhaps combined? If so - what's the perfect ratio than?

Cars are made for buyers, not journalist. Nobody really likes bland Toyota & VW cars, but their cars are best selling cars in the world - although not the cheapest. How come? Are customers wrong? Or perhaps are the journalists - having skewed criteria based on strictly subjective grounds which has nothing in common with customer pool demands & needs?

I read the other day an article where an "automotive journalist" trashed 3dr Ford Fiesta as totally unpractical family car. Oh, really? And who said it's a family car at all??????????

Same case with eg BMW ... who said 7er isn't sporty enough for its segment? Or the new 6er cabrio? Or that X6 is pointless etc. On what ground? those "journalists" usually write from THEIR own perspective & needs - despite not being targeted customers. And absolutely not knowing anything about marketing background. And when told, most just label that as "propaganda" or "PR stunt". Yes, sometimes automotive journalists are even more ignorant & egocentric than politicians themselves!

Reply too long? Only for the lazy readers.

 

[Sunny]

So ... Nobody has said sportiness & performance orientation are gone @ BMW. Perhaps they are a bit watered down - but, as said, customers demand more comfort & less demanding cars. But still fast ones & fun to drive. And it depends on segment.

Also: if some rival makes more hard core car than BMW, that does not mean BMWs are not sporty anymore. Would you say BMW isn't sporty & performance oriented because Porsche is more? Or because Audi is becoming more & more sporty oriented?

Performance ... how do you define it? How do you FEEL & SENSE it? Is it the perception of performance same in every segment, or it is customer dependent? Is it about straight acceleration? Great grip in the corners? Demanding handling? Precise steering? Responsive hardware? Perhaps combined? If so - what's the perfect ratio than?

Cars are made for buyers, not journalist. Nobody really likes bland Toyota & VW cars, but their cars are best selling cars in the world - although not the cheapest. How come? Are customers wrong? Or perhaps are the journalists - having skewed criteria based on strictly subjective grounds which has nothing in common with customer pool demands & needs?

I read the other day an article where an "automotive journalist" trashed 3dr Ford Fiesta as totally unpractical family car. Oh, really? And who said it's a family car at all??????????

Same case with eg BMW ... who said 7er isn't sporty enough for its segment? Or the new 6er cabrio? Or that X6 is pointless etc. On what ground? those "journalists" usually write from THEIR own perspective & needs - despite not being targeted customers. And absolutely not knowing anything about marketing background. And when told, most just label that as "propaganda" or "PR stunt". Yes, sometimes automotive journalists are even more ignorant & egocentric than politicians themselves!

Reply too long? Only for the lazy readers.

Let me see, "journalists bad, marketing good, enthusiasts wrong, BMW always right"?

 

[K-A]

I think M-B got the best "Title" of all of them.

BMW being the best "Performance" brand out there just isn't true, especially not anymore. How about Porsche, just to name an obvious one?

 

[EnI]

Let me see, "journalists bad, marketing good, enthusiasts wrong, BMW always right"?

Not at all.

Not ALL journalists are bad, but many do take things out of context, making silly conclusions in the end.

Marketing can also be wrong: yes, they can do the researches but the results are usually pretty general, and can be interpreted completely wrong.

No, enthusiasts are never wrong.
But that doesn't mean the are always (the most) important pool that has to be addressed. There are also other kinds of customers / owners. Perhaps less demanding ones, yet ready to pay more.

BMW always right? Absolutely not. But it also depends from what POV one looks at it. As said: IMO when a company sells more cars, generates higher profit, and it's brands are still desirable & valued - then I guess nothing is really wrong. But that doesn't mean it can't go better!

 

[ateekt]

And here comes my favorite smiley of the forum, to do the talking!!

 

[Wolfgang]

for its “Triumphant” spots for the sumptuous SLS..

MB Passion

 

[HighestOfHigh]

OMG...Why do BMW fans fight amongst themselves so much?