Munich. The new BMW CE 02 represents a new way of accessing the world of BMW Motorrad, because it is electric, appeals in particular to young people and is neither an e-motorcycle nor an e-scooter - it is an eParkourer. In keeping with this new, forward-looking type of mobility for urban environments, BMW Motorrad is now offering the opportunity to experience the new CE 02 up close in the BMW Motorrad MetaRide.
BMW Motorrad MetaRide stands for a digital brand space of virtual reality in which motorcycle fans can ride and experience the CE 02 in the form of an avatar, just like in physical reality. It also serves as a platform where fans and the BMW Motorrad brand can meet. The environment displayed in the BMW Motorrad MetaRide will look similar to the real world environment. In addition, there is a lot to experience in the virtual BMW Motorrad World. Besides being able to go on virtual test rides with the BMW CE 02, you can also play basketball, collect tokens or earn a stylish jacket for your own avatar, for example. The virtual digital brand space will also be gradually expanded for other products in the future.
BMW Group PressClub Global
